To All Adult Beer Lovers: "SAPPORO BEER HOLIDAY" to be Held in Sapporo on June 27th (Sat) and 28th (Sun)!
Key facts
- To All Adult Beer Lovers: "SAPPORO BEER HOLIDAY" to be Held in Sapporo on June 27th (Sat) and 28th (Sun)!
- Sapporo Beer will hold "SAPPORO BEER HOLIDAY" at Sapporo Garden Park on June 27th and 28th. This event will offer a special experience for beer enthusiasts with a variety of beers and special events.
- Source: PR Times
- Date: June 13, 2026
Direct answer
Sapporo Beer will hold "SAPPORO BEER HOLIDAY" at Sapporo Garden Park on June 27th and 28th. This event will offer a special experience for beer enthusiasts with a variety of beers and special events.
- Citation
- To All Adult Beer Lovers: "SAPPORO BEER HOLIDAY" to be Held in Sapporo on June 27th (Sat) and 28th (Sun)! (June 13, 2026), PR Times
- Source
- PR Times
- Date
- June 13, 2026
Sapporo Beer will hold "SAPPORO BEER HOLIDAY" at Sapporo Garden Park on June 27th and 28th. This event will offer a special experience for beer enthusiasts with a variety of beers and special events.
📋 Article Processing Timeline
- 📰 Published: June 13, 2026 at 00:00
- 🔍 Collected: June 12, 2026 at 15:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (1h 30m after Collected)
Sapporo Beer Co., Ltd., a group company of Sapporo Holdings Ltd., will hold "SAPPORO BEER HOLIDAY" for two days on Saturday, June 27th, and Sunday, June 28th, at Sapporo Garden Park (former site of the Second Factory).
Building on the concept of "an event for adult beer lovers to savor the taste of diverse beers," which was well-received last year, we will offer a total of 9 types of draft beers to provide the deliciousness and enjoyment of beer to everyone in Hokkaido and all beer lovers. This year, we will feature the draft beer "Sapporo Classic Summer Refreshment" exclusively for the event, and "Kaitakushi Consaeru," which is usually sold only during Hokkaido Consadole Sapporo home games, will make its debut (Note 1). At this event, beer will be served in an "Original Beer Glass" (Note 2), which attendees can take home as a souvenir.
Special events featuring FM NORTH WAVE and Sapporo City Jazz are also planned, allowing you to enjoy a special time while drinking a variety of beers.
Sapporo Beer will continue its efforts to energize Hokkaido, the land where it was born and raised.
(Note 1) Offered in limited quantities each day, available while supplies last.
(Note 2) Must be purchased for 200 yen (tax included) per glass.
■ Event Overview
1. Event Name
SAPPORO BEER HOLIDAY
2. Venue
Sapporo Garden Park Chimney Plaza
Address: Kita 7-jo Higashi 9-chome, Higashi-ku, Sapporo
*This year's event will be held only at the Sapporo Garden Park venue.
3. Dates and Times
Saturday, June 27, 2026, and Sunday, June 28, 2026
11:00 AM - 7:00 PM (Last Order 6:30 PM)
*The event will proceed rain or shine, but may be canceled in case of severe weather such as typhoons.
*For the latest information, please check the special website.
4. Special Website
https://www.sapporobeer.jp/entertainment/hokkaido/beerholiday/2026
5. Event Details
The lineup includes a total of 9 types of beers, featuring staples like "Sapporo Classic" and "Sapporo Nama Beer Kuro Label," as well as limited editions such as "Kaitakushi Beer Pilsner Unfiltered." This year, "Kaitakushi Consaeru," usually sold exclusively during Hokkaido Consadole Sapporo home games, will be available in limited quantities for the first time.
FM NORTH WAVE will also host a special stage, further heating up the venue with MC talks and DJ music play. There will also be live performances by the Sapporo City Jazz Selection Band, playing sophisticated music perfect for enjoying beer. Additionally, the Yukijirushi Megmilk Katsugen Shrine will have a pop-up booth.
- Beverages Offered
- About the Original Beer Glass
At this event, draft beer will be served in an "Original Beer Glass."
The price is 200 yen (tax included) per glass. You can take it home as a souvenir after drinking.
[Contact for Consumer Inquiries]
Sapporo Beer Co., Ltd. Customer Center
Tel: 0120-207-800
Building on the concept of "an event for adult beer lovers to savor the taste of diverse beers," which was well-received last year, we will offer a total of 9 types of draft beers to provide the deliciousness and enjoyment of beer to everyone in Hokkaido and all beer lovers. This year, we will feature the draft beer "Sapporo Classic Summer Refreshment" exclusively for the event, and "Kaitakushi Consaeru," which is usually sold only during Hokkaido Consadole Sapporo home games, will make its debut (Note 1). At this event, beer will be served in an "Original Beer Glass" (Note 2), which attendees can take home as a souvenir.
Special events featuring FM NORTH WAVE and Sapporo City Jazz are also planned, allowing you to enjoy a special time while drinking a variety of beers.
Sapporo Beer will continue its efforts to energize Hokkaido, the land where it was born and raised.
(Note 1) Offered in limited quantities each day, available while supplies last.
(Note 2) Must be purchased for 200 yen (tax included) per glass.
■ Event Overview
1. Event Name
SAPPORO BEER HOLIDAY
2. Venue
Sapporo Garden Park Chimney Plaza
Address: Kita 7-jo Higashi 9-chome, Higashi-ku, Sapporo
*This year's event will be held only at the Sapporo Garden Park venue.
3. Dates and Times
Saturday, June 27, 2026, and Sunday, June 28, 2026
11:00 AM - 7:00 PM (Last Order 6:30 PM)
*The event will proceed rain or shine, but may be canceled in case of severe weather such as typhoons.
*For the latest information, please check the special website.
4. Special Website
https://www.sapporobeer.jp/entertainment/hokkaido/beerholiday/2026
5. Event Details
The lineup includes a total of 9 types of beers, featuring staples like "Sapporo Classic" and "Sapporo Nama Beer Kuro Label," as well as limited editions such as "Kaitakushi Beer Pilsner Unfiltered." This year, "Kaitakushi Consaeru," usually sold exclusively during Hokkaido Consadole Sapporo home games, will be available in limited quantities for the first time.
FM NORTH WAVE will also host a special stage, further heating up the venue with MC talks and DJ music play. There will also be live performances by the Sapporo City Jazz Selection Band, playing sophisticated music perfect for enjoying beer. Additionally, the Yukijirushi Megmilk Katsugen Shrine will have a pop-up booth.
- Beverages Offered
- About the Original Beer Glass
At this event, draft beer will be served in an "Original Beer Glass."
The price is 200 yen (tax included) per glass. You can take it home as a souvenir after drinking.
[Contact for Consumer Inquiries]
Sapporo Beer Co., Ltd. Customer Center
Tel: 0120-207-800
FAQ
What kind of event is "SAPPORO BEER HOLIDAY"?
It is an experiential event targeting beer lovers, offering a variety of draft beers, limited edition brews, and music events.
Are there any beers exclusive to the event?
Yes, "Sapporo Classic Summer Refreshment" and "Kaitakushi Consaeru" will be offered exclusively for the event.
Can I enjoy things other than beer?
Special events and live music performances by FM NORTH WAVE and Sapporo City Jazz are planned.
Can I take the beer glass home?
Yes, the original beer glasses used at the event can be purchased for 200 yen and taken home as a souvenir.
How can I access the venue?
The event is held at Sapporo Garden Park Chimney Plaza (Kita 7-jo Higashi 9-chome, Higashi-ku, Sapporo). Access information via public transport can be found on the special website.