Sapporo Draft Beer Black Label "Chiba Lotte Marines Can" Limited Release on May 12th (Tuesday)
Sapporo Beer will release the "Sapporo Draft Beer Black Label Chiba Lotte Marines Can" in limited quantities across 1 metropolis and 8 prefectures, including Chiba, on May 12th (Tuesday). The new design boldly features the team's logo and slogan, aiming to contribute to regional revitalization.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 19:00
- 🔍 Collected: May 11, 2026 at 10:31
- 🤖 AI Analyzed: May 12, 2026 at 07:01 (20h 30m after Collected)
Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will release the Sapporo Draft Beer Black Label "Chiba Lotte Marines Can" in limited quantities on May 12th (Tuesday) in 1 metropolis and 8 prefectures, including Chiba Prefecture.
Our company is the only major beer manufacturer with a factory in Chiba Prefecture, and since 1999, we have supported the Chiba Lotte Marines team along with their fans by selling the "Chiba Lotte Marines Can" as a limited edition.
This year's design has been completely revamped from the traditional character-centric expression, adopting a design that boldly features the Chiba Lotte Marines team logo and slogan.
While valuing the team's brand image, it expresses the sense of unity between Sapporo Beer and the Chiba Lotte Marines.
Through this product, our company hopes to support the Chiba Lotte Marines with their fans and contribute to the revitalization of the region.
■ Product Overview
1. Product Name
Sapporo Draft Beer Black Label "Chiba Lotte Marines Can"
* The contents are the same as the regular Black Label.
2. Package
350ml can
3. Release Date and Region
May 12th, 2026 (Tuesday)
Chiba Prefecture, Tokyo Metropolis, Saitama Prefecture, Kanagawa Prefecture, Yamanashi Prefecture, Ibaraki Prefecture, Tochigi Prefecture, Gunma Prefecture, Nagano Prefecture
* Some stores may not carry the product.
4. Suggested Retail Price
Open price
5. Design Features
* This year's design has been completely revamped from the traditional character-centric expression, adopting a design that boldly features the Chiba Lotte Marines team logo and slogan.
* While valuing the team's brand image, it expresses the sense of unity between Sapporo Beer and the Chiba Lotte Marines.
6. Sales Plan
13,000 cases (equivalent to 350ml x 24 bottles)
■ About "Sapporo Draft Beer Black Label"
"Sapporo Draft Beer Black Label" has been loved by many customers since its birth in 1977 under the name "Sapporo Bin-Nama." At a time when heat-treated beer was dominant, it was a pioneering product that ushered in the era of draft beer. It is characterized by the perfect balance of malt umami and a refreshing aftertaste, and a creamy foam that keeps the taste and aroma fresh, aiming to be a beer that adults who love beer can drink without getting tired of it. Black Label, with themes like "Adult Draft." and "Don't be round, be a star.", offers adults the joy of choosing their own beer and expressing their adult selves. Furthermore, since 2019, Sapporo Beer has established "Sapporo Draft Beer Black Label THE BAR," a flagship beer bar for "Sapporo Draft Beer Black Label" in Ginza, Tokyo, offering an experience where customers can enjoy the authentic taste of draft beer with meticulous attention to serving quality, along with the world view of Black Label.
Sapporo Draft Beer Black Label Brand Site: https://www.sapporobeer.jp/beer/
【Customer Inquiries】
Sapporo Breweries Ltd. Customer Center
Tel: 0120-207-800
Our company is the only major beer manufacturer with a factory in Chiba Prefecture, and since 1999, we have supported the Chiba Lotte Marines team along with their fans by selling the "Chiba Lotte Marines Can" as a limited edition.
This year's design has been completely revamped from the traditional character-centric expression, adopting a design that boldly features the Chiba Lotte Marines team logo and slogan.
While valuing the team's brand image, it expresses the sense of unity between Sapporo Beer and the Chiba Lotte Marines.
Through this product, our company hopes to support the Chiba Lotte Marines with their fans and contribute to the revitalization of the region.
■ Product Overview
1. Product Name
Sapporo Draft Beer Black Label "Chiba Lotte Marines Can"
* The contents are the same as the regular Black Label.
2. Package
350ml can
3. Release Date and Region
May 12th, 2026 (Tuesday)
Chiba Prefecture, Tokyo Metropolis, Saitama Prefecture, Kanagawa Prefecture, Yamanashi Prefecture, Ibaraki Prefecture, Tochigi Prefecture, Gunma Prefecture, Nagano Prefecture
* Some stores may not carry the product.
4. Suggested Retail Price
Open price
5. Design Features
* This year's design has been completely revamped from the traditional character-centric expression, adopting a design that boldly features the Chiba Lotte Marines team logo and slogan.
* While valuing the team's brand image, it expresses the sense of unity between Sapporo Beer and the Chiba Lotte Marines.
6. Sales Plan
13,000 cases (equivalent to 350ml x 24 bottles)
■ About "Sapporo Draft Beer Black Label"
"Sapporo Draft Beer Black Label" has been loved by many customers since its birth in 1977 under the name "Sapporo Bin-Nama." At a time when heat-treated beer was dominant, it was a pioneering product that ushered in the era of draft beer. It is characterized by the perfect balance of malt umami and a refreshing aftertaste, and a creamy foam that keeps the taste and aroma fresh, aiming to be a beer that adults who love beer can drink without getting tired of it. Black Label, with themes like "Adult Draft." and "Don't be round, be a star.", offers adults the joy of choosing their own beer and expressing their adult selves. Furthermore, since 2019, Sapporo Beer has established "Sapporo Draft Beer Black Label THE BAR," a flagship beer bar for "Sapporo Draft Beer Black Label" in Ginza, Tokyo, offering an experience where customers can enjoy the authentic taste of draft beer with meticulous attention to serving quality, along with the world view of Black Label.
Sapporo Draft Beer Black Label Brand Site: https://www.sapporobeer.jp/beer/
【Customer Inquiries】
Sapporo Breweries Ltd. Customer Center
Tel: 0120-207-800