Announcement of Sapporo Beer 2026 Obon Gift Sets to be Released on Thursday, May 7
Sapporo Beer will launch its 2026 Obon gift sets nationwide on May 7th (Thursday). The lineup, centered on the Yebisu brand, features 13 diverse items, including the "Yebisu Creative Brew Sumifukashi," offering gifts suitable for expressing gratitude.
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- 📰 Published: May 6, 2026 at 19:00
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Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will release its Obon gift sets nationwide on Thursday, May 7.
This year, we have prepared gift sets suitable for expressing "thank you" messages, focusing on the Yebisu brand, which delivers diverse deliciousness and ways to enjoy beer to our customers.
This year's Obon gifts include assorted sets offering a variety of Yebisu flavors, such as the 11th product in the Yebisu brand "CREATIVE BREW" line, "Yebisu Creative Brew Sumifukashi" (Note 1), which was released on Tuesday, February 17.
We will continue to convey the enjoyment and deliciousness of beer through a wide variety of gift sets that bring joy and happiness to both givers and receivers.
(Note 1) https://www.sapporobeer.jp/news_release/0000018185/
■ Overview of Obon Gift Set Release
1. Release Date and Region
From Thursday, May 7, 2026, nationwide
2. Number of Items
13 items
(Additionally, regional limited gift sets will also be released in Hokkaido and Niigata.)
3. Price
Open price
4. Set Contents
Please check the attached PDF.
d12361-3180-3a29e07adfcd9b1c489216abce60df32.pdf
[Inquiries from Consumers]
Sapporo Breweries Ltd. Customer Center
Tel 0120-207-800
This year, we have prepared gift sets suitable for expressing "thank you" messages, focusing on the Yebisu brand, which delivers diverse deliciousness and ways to enjoy beer to our customers.
This year's Obon gifts include assorted sets offering a variety of Yebisu flavors, such as the 11th product in the Yebisu brand "CREATIVE BREW" line, "Yebisu Creative Brew Sumifukashi" (Note 1), which was released on Tuesday, February 17.
We will continue to convey the enjoyment and deliciousness of beer through a wide variety of gift sets that bring joy and happiness to both givers and receivers.
(Note 1) https://www.sapporobeer.jp/news_release/0000018185/
■ Overview of Obon Gift Set Release
1. Release Date and Region
From Thursday, May 7, 2026, nationwide
2. Number of Items
13 items
(Additionally, regional limited gift sets will also be released in Hokkaido and Niigata.)
3. Price
Open price
4. Set Contents
Please check the attached PDF.
d12361-3180-3a29e07adfcd9b1c489216abce60df32.pdf
[Inquiries from Consumers]
Sapporo Breweries Ltd. Customer Center
Tel 0120-207-800