Two-Week Limited Event "Koime Yokocho" to be Held at Shibuya Yokocho Starting Today, April 27th (Mon)!

Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will host a two-week limited event "Koime Yokocho" at all 14 stores of "Shibuya Yokocho" on the 1st floor of RAYARD MIYASHITA PARK in Shibuya, Tokyo, from Monday, April 27th to Sunday, May 10th. At "Koime Yokocho," the entire Yokocho will be decorated with the world view of "Sapporo Koime no Lemon Sour." Through decorations such as lanterns, banners, and posters, a space will be created where visitors can experience the "Koime" (rich) world in the heart of Shibuya. Each participating store will offer "Sapporo Koime no Lemon Sour," which is characterized by its strong, freshly squeezed lemon sour taste, and also provide "Koimeshi" (rich dishes) menus that pair well with it. Local gourmet restaurants from various regions across Japan will line up their specialty dishes, all featuring robust flavors. Additionally, for a limited five-day period from Monday, April 27th to Friday, May 1st, a "Koime Gacha Campaign" will be held, which can be entered by ordering "Koime no Lemon Sour." Grand prize winners will receive an "Original Koime T-shirt" on the spot! Other opportunities to win original goods are also available. Furthermore, during the same period, a photo spot will appear near the entrance of "Koime Yokocho"! An SNS posting campaign using photos taken at the photo spot will also be conducted (Note 1). Please come and visit "Koime Yokocho" during Golden Week to enjoy the world of "Sapporo Koime no Lemon Sour" and a "rich" time. (Note 1) Both the Koime Gacha Campaign and the Koime Photo Spot & Hashtag Posting Campaign are limited to five days from Monday, April 27th to Friday, May 1st. ■ "Koime Yokocho" Overview 1. Event Name Koime Yokocho 2. Event Outline A limited-time event "Koime Yokocho" will be held at all 14 stores of "Shibuya Yokocho" on the 1st floor of RAYARD MIYASHITA PARK. The entire Yokocho will be decorated with the world view of "Sapporo Koime no Lemon Sour," and each store will offer "Koimeshi" menus that pair well with the product. 3. Event Period Monday, April 27, 2026 – Sunday, May 10, 2026 All days from 11:00 AM to 5:00 AM *Hours may vary by store. 4. Venue Shibuya Yokocho (RAYARD MIYASHITA PARK South 1F) 6-20-10 Jingumae, Shibuya-ku, Tokyo 5. Access Approximately 3 minutes walk from JR, Tokyo Metro, Tokyu, and Keio "Shibuya" stations. 6. Content Overview ① "Koimeshi" Menu At "Koime Yokocho," each store will offer "Koimeshi" menus that pair well with "Koime no Lemon Sour." Local gourmet restaurants from various regions across Japan will line up their specialty dishes, all featuring robust flavors. ・Shibuya Bar: Bone-in Roasted Chicken (1,429 yen including tax) ・Uotoriki: Amazing Grilled Mackerel (1,209 yen including tax) ・Ramen Station Man: Beef Bone Paitan Ramen (1,200 yen including tax) ・Hokkaido Shokuchi: Salmon and Plenty of Vegetables Chan-chan Butter Yaki (1,979 yen including tax) ・Hotei: Chicken Skin Gyoza 5 pieces (769 yen including tax) ・Tohoku/Kanto Shokuchi: Yokote Yakisoba (989 yen including tax) ・Korea Shokuchi: Honey Mustard Chicken (769 yen including tax) ・Kyushu Shokuchi: Oita Zangi (769 yen including tax) ・Kinki Shokuchi: Horumon Skewers 5-piece assortment (1,539 yen including tax) ・Yokohama China Shokuchi: Toothpick Lamb Skewers (1,099 yen including tax) ・Chugoku/Shikoku Shokuchi: Crab Cream Croquette (1 piece) (549 yen including tax) ・Okinawa Shokuchi: Spam Ham Cutlet with Tartar Sauce (659 yen including tax) ・Hokuriku Shokuchi: Crab Cream Croquette 1 piece (549 yen including tax) ・Tokai Shokuchi: Hamamatsu Gyoza 9 pieces (879 yen including tax), 18 pieces (1,758 yen including tax) ② Koime Gacha Campaign For a limited five-day period from Monday, April 27th to Friday, May 1st, the "Koime Gacha Campaign" will be held within "Koime Yokocho." Customers who order "Koime no Lemon Sour" will receive a gacha coin, and spinning the gacha will win them a prize on the spot. Opportunities to win goods such as original Koime T-shirts and original stickers are also available. *Participation is limited to one person per campaign. *The campaign will end once prizes run out. [Prizes] Prize A: Original Koime T-shirt Prize B: Original Koime Sticker (Design 1) Prize C: Original Koime Sticker (Design 2) ③ Koime Photo Spot & Hashtag Posting Campaign For a limited five-day period from Monday, April 27th at 4:00 PM to Friday, May 1st at 10:00 PM, a photo spot will be set up near the entrance of "Koime Yokocho." An SNS posting campaign using photos taken at the photo spot will be conducted.