Taittinger Selected as Official Champagne for 2026 FIFA World Cup™! Limited Edition Commemorative Bottle to Launch April 28
Taittinger has been appointed the official champagne of the 2026 FIFA World Cup™. A special commemorative bottle featuring the colors of the host nations will be released across Japan on April 28.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 19:00
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 02:54 (16h 22m after Collected)
Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., has announced that "Taittinger," the champagne it imports and sells, has been selected as the official champagne for the "2026 FIFA World Cup™."
To commemorate this, the "Taittinger Brut Réserve 2026 FIFA World Cup" will be released nationwide in limited quantities starting Tuesday, April 28.
This product is a special bottle originally designed for the "2026 FIFA World Cup™" by Taittinger, the FIFA official champagne. It features delicate bubbles indicating long-term bottle aging, a pure aroma reminiscent of white peaches and brioche, and a crispy, sharp finish—truly representing the essence of Taittinger, which places great importance on Chardonnay.
The packaging features a jet-black bottle designed with holographic textures in colors symbolizing the host nations (USA, Canada, and Mexico). The texture, reflecting the movement of a ball, sophisticatedly expresses the dynamism of the competition and a high-quality sense of excitement.
Through this product, the company aims to widely communicate the worldview of Taittinger, which continues to take on challenges while preserving tradition, and to strive for further improvement of the cultural value of champagne.
[Product Overview]
1. Product Name
Taittinger Brut Réserve 2026 FIFA World Cup
2. Package
750ml bottle
3. Category
Fruit wine (Champagne)
4. Alcohol Content
12.5%
5. Release Date & Region
Tuesday, April 28, 2026; Nationwide
6. Reference Retail Price
Open price
7. Taste Characteristics
- A special bottle originally designed for the "2026 FIFA World Cup™" by Taittinger, the FIFA official champagne.
- Delicate bubbles indicating long-term bottle aging.
- Pure aroma reminiscent of white peaches and brioche with a crispy, sharp finish.
Taittinger Brand Site: https://www.sapporobeer.jp/wine/taittinger/
[Customer Inquiry]
Sapporo Breweries Ltd. Customer Center
Tel: 0120-207-800
To commemorate this, the "Taittinger Brut Réserve 2026 FIFA World Cup" will be released nationwide in limited quantities starting Tuesday, April 28.
This product is a special bottle originally designed for the "2026 FIFA World Cup™" by Taittinger, the FIFA official champagne. It features delicate bubbles indicating long-term bottle aging, a pure aroma reminiscent of white peaches and brioche, and a crispy, sharp finish—truly representing the essence of Taittinger, which places great importance on Chardonnay.
The packaging features a jet-black bottle designed with holographic textures in colors symbolizing the host nations (USA, Canada, and Mexico). The texture, reflecting the movement of a ball, sophisticatedly expresses the dynamism of the competition and a high-quality sense of excitement.
Through this product, the company aims to widely communicate the worldview of Taittinger, which continues to take on challenges while preserving tradition, and to strive for further improvement of the cultural value of champagne.
[Product Overview]
1. Product Name
Taittinger Brut Réserve 2026 FIFA World Cup
2. Package
750ml bottle
3. Category
Fruit wine (Champagne)
4. Alcohol Content
12.5%
5. Release Date & Region
Tuesday, April 28, 2026; Nationwide
6. Reference Retail Price
Open price
7. Taste Characteristics
- A special bottle originally designed for the "2026 FIFA World Cup™" by Taittinger, the FIFA official champagne.
- Delicate bubbles indicating long-term bottle aging.
- Pure aroma reminiscent of white peaches and brioche with a crispy, sharp finish.
Taittinger Brand Site: https://www.sapporobeer.jp/wine/taittinger/
[Customer Inquiry]
Sapporo Breweries Ltd. Customer Center
Tel: 0120-207-800