Sapporo Draft Beer Black Label 'Evangelion' Design Cans to be Released in Limited Quantities on Tuesday, April 7th

Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will release the Sapporo Draft Beer Black Label 'Evangelion' Design Cans nationwide in limited quantities on Tuesday, April 7th.

This product is a collaboration to commemorate the 30th anniversary of the 'Evangelion' series, which continues to expand its fanbase not only in Japan but also worldwide, 30 years after its TV series debut. It is paired with 'Sapporo Draft Beer Black Label,' which has been loved by many customers since its launch in 1977 as a pioneer of the draft beer era. The 350ml can features Evangelion Unit-01, while the 500ml can features a special design of Evangelion Unit-13, newly drawn by director Mahiro Maeda of the movie 'Evangelion: 3.0+1.0 Thrice Upon a Time'.

Furthermore, various collaboration contents with 'Evangelion' are available on 'CLUB Black Label' (Note 1), the member site for Black Label. Please be sure to check it out as well.

Please enjoy this collaboration between 'Sapporo Draft Beer Black Label,' which continues to evolve with its strengths in 'raw taste' and a 'unique worldview,' and 'Evangelion,' which continues to evolve and express its worldview and possibilities even 30 years after its TV series debut.

(Note 1) https://c-kurolabel.jp/eva2026/

■Product Overview

1. Product Name

Sapporo Draft Beer Black Label 'Evangelion' Design Can

*The contents are the same as regular Black Label.

2. Packaging

350ml can, 500ml can

3. Release Date & Region

Tuesday, April 7, 2026 ・ Nationwide

4. Suggested Retail Price

Open price

5. Design Features

An exclusive 'Evangelion' 30th-anniversary limited design for Sapporo Draft Beer Black Label. The 350ml can features Evangelion Unit-01, representative of the 'Evangelion' series, and the 500ml can features a special design of Unit-13, newly drawn by director Mahiro Maeda of 'Evangelion: 3.0+1.0 Thrice Upon a Time'.

6. Sales Plan

370,000 cases (equivalent to 20x633ml large bottles)

〇About the 'Evangelion' Series

'Neon Genesis Evangelion,' which caused a social phenomenon with its TV series broadcast in 1995. From 2007, it was rebooted as the 'Rebuild of Evangelion' film series with Hideaki Anno as writer and chief director. The first three films, ':序', ':破', and ':Q', were released to great success, constantly gaining new fans and receiving support from a wide range of audiences. 'Evangelion: 3.0+1.0 Thrice Upon a Time' is the fourth and final installment of the new film series. After two postponements due to the COVID-19 pandemic, it was released on March 8, 2021.