Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will release a limited quantity of "Travelogue", a beer developed based on customer ideas, exclusively at the Yebisu brand experience facility "YEBISU BREWERY TOKYO" (Note 1) to commemorate its 2nd anniversary on Saturday, April 4th.
"Travelogue" was developed with the aim of being "a glass that brings a smile to everyone's face," based on approximately 600 ideas for future beers suggested by customers during the participatory tour "YEBISU ∞ JOURNEY" (Note 2) which started last April. It is a yuzu mint ale characterized by the fresh scent of yuzu, delicate bitterness, and the refreshing feel brought by mint, offering a light and pleasant finish perfect for spring.
Furthermore, this beer uses "Regenova" (Note 3), a barley malt cultivated through regenerative agriculture to reduce environmental impact. Because Yebisu has a history spanning over 135 years, it looks toward the future of beer culture and will continue to advance such environmentally friendly initiatives.
Please enjoy "Travelogue," a special glass woven together with our customers, at YEBISU BREWERY TOKYO as it celebrates its 2nd anniversary.
Yebisu, with over 135 years of history, will continue to explore the possibilities of beer. By satisfying customers' hearts and boosting their drive to move forward, we will keep taking on challenges to bring positive changes to the world.
(Note 1) "YEBISU BREWERY TOKYO" dedicated page: https://www.sapporobeer.jp/yebisu/communication/yebisu-brewery-tokyo/ (Note 2) https://www.sapporobeer.jp/news_release/0000017572/ (Note 3) https://www.sapporobeer.jp/news_release/0000018429/
Overview of limited quantity beer "Travelogue" 1. Product Name Travelogue
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: YEBISU BREWERY TOKYO / YEBISU ∞ JOURNEY