"YEBISU BREWERY TOKYO" 2nd Anniversary: "Travelogue" Beer Born from Customer Ideas to be Released in Limited Quantities on Saturday, April 4
Sapporo Breweries releases "Travelogue," a limited yuzu mint ale at YEBISU BREWERY TOKYO on April 4. Co-created from 600 customer ideas, it features eco-friendly malt.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 00:30
- 🔍 Collected: April 3, 2026 at 19:30
- 🤖 AI Analyzed: April 21, 2026 at 04:37 (417h 7m after Collected)
Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will release a limited quantity of "Travelogue", a beer developed based on customer ideas, exclusively at the Yebisu brand experience facility "YEBISU BREWERY TOKYO" (Note 1) to commemorate its 2nd anniversary on Saturday, April 4th.
"Travelogue" was developed with the aim of being "a glass that brings a smile to everyone's face," based on approximately 600 ideas for future beers suggested by customers during the participatory tour "YEBISU ∞ JOURNEY" (Note 2) which started last April. It is a yuzu mint ale characterized by the fresh scent of yuzu, delicate bitterness, and the refreshing feel brought by mint, offering a light and pleasant finish perfect for spring.
Furthermore, this beer uses "Regenova" (Note 3), a barley malt cultivated through regenerative agriculture to reduce environmental impact. Because Yebisu has a history spanning over 135 years, it looks toward the future of beer culture and will continue to advance such environmentally friendly initiatives.
Please enjoy "Travelogue," a special glass woven together with our customers, at YEBISU BREWERY TOKYO as it celebrates its 2nd anniversary.
Yebisu, with over 135 years of history, will continue to explore the possibilities of beer. By satisfying customers' hearts and boosting their drive to move forward, we will keep taking on challenges to bring positive changes to the world.
(Note 1) "YEBISU BREWERY TOKYO" dedicated page: https://www.sapporobeer.jp/yebisu/communication/yebisu-brewery-tokyo/
(Note 2) https://www.sapporobeer.jp/news_release/0000017572/
(Note 3) https://www.sapporobeer.jp/news_release/0000018429/
■ Overview of limited quantity beer "Travelogue"
1. Product Name
Travelogue
"Travelogue" was developed with the aim of being "a glass that brings a smile to everyone's face," based on approximately 600 ideas for future beers suggested by customers during the participatory tour "YEBISU ∞ JOURNEY" (Note 2) which started last April. It is a yuzu mint ale characterized by the fresh scent of yuzu, delicate bitterness, and the refreshing feel brought by mint, offering a light and pleasant finish perfect for spring.
Furthermore, this beer uses "Regenova" (Note 3), a barley malt cultivated through regenerative agriculture to reduce environmental impact. Because Yebisu has a history spanning over 135 years, it looks toward the future of beer culture and will continue to advance such environmentally friendly initiatives.
Please enjoy "Travelogue," a special glass woven together with our customers, at YEBISU BREWERY TOKYO as it celebrates its 2nd anniversary.
Yebisu, with over 135 years of history, will continue to explore the possibilities of beer. By satisfying customers' hearts and boosting their drive to move forward, we will keep taking on challenges to bring positive changes to the world.
(Note 1) "YEBISU BREWERY TOKYO" dedicated page: https://www.sapporobeer.jp/yebisu/communication/yebisu-brewery-tokyo/
(Note 2) https://www.sapporobeer.jp/news_release/0000017572/
(Note 3) https://www.sapporobeer.jp/news_release/0000018429/
■ Overview of limited quantity beer "Travelogue"
1. Product Name
Travelogue