Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will introduce the "Yebisu Audio Guide" supporting three languages: Japanese, English, and Korean, starting Saturday, April 4, to commemorate the 2nd anniversary of Yebisu's brand experience center, "YEBISU BREWERY TOKYO".

The "Yebisu Audio Guide" is content that introduces the history of Yebisu beer from its birth to the present day, as well as its deep connection with the town of "Ebisu". In the Japanese version, Yebisu brand ambassador Yuki Yamada narrates all seven episodes. Guided by his voice, visitors can explore the deep worldview of Yebisu throughout the facility, enjoying a rich audio experience that takes about 30 minutes.

Please continue to look forward to "YEBISU BREWERY TOKYO," a place full of surprises, discoveries, and new encounters with Yebisu.

"Yebisu Audio Guide" Overview 1. Launch Date Saturday, April 4, 2026

2. Supported Languages Japanese, English, Korean

3. Japanese Version Narration Yebisu Brand Ambassador Yuki Yamada

4. Required Time Approximately 30 minutes *Time to tour the facility while listening to the narration.

5. How to Use Rental system at the gift shop counter (dedicated device + headphones)

6. Fee - Audio guide only: 700 yen (tax included) - Set with 1 glass of Yebisu Infinity: 1,800 yen (tax included)

About Yuki Yamada

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  • Source: PR TIMES
  • Category: New Product