Supporting 'MACHIGOTO SUSTADIUM', a Regional Event for Multi-Generational Exchange Set in Yebisu Garden Place and Surrounding Parks
Sapporo Real Estate Development will cooperate in hosting the 'FIBA 3x3 SHIBUYA CHALLENGER' in Ebisu, concurrent with a stamp rally event utilizing surrounding parks to foster community exchange.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 22:00
- 🔍 Collected: April 3, 2026 at 18:04
- 🤖 AI Analyzed: April 21, 2026 at 03:31 (417h 27m after Collected)
Sapporo Real Estate Development Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Yoshiyuki Tomioka) will specially cooperate in hosting Japan's first 'FIBA 3x3 SHIBUYA CHALLENGER', an international basketball tournament organized by FIBA (International Basketball Federation) and co-hosted by Shibuya Ward and Shibuya Future Design. Our company will not only provide the venue at Yebisu Garden Place but will also support the event by proposing multi-generational participatory content utilizing surrounding parks, thereby creating new spaces for interaction and inspiration through the event.
In addition to the international basketball tournament, this event plans to roll out programs related to social issues such as education, environmental consideration, regional revitalization, and diversity, including school visits by overseas teams and environmentally friendly tournament operations. Endorsing the purpose of the tournament, and as a real estate developer that has walked alongside the city of Ebisu for over 30 years, we proposed developing an event utilizing the parks surrounding Yebisu Garden Place from a standpoint well-versed in the characteristics, walkability, and network of the Ebisu area. As a result, it has been decided to hold 'MACHIGOTO SUSTADIUM', a stamp rally-style event that a wide range of age groups, from children to adults, can participate in.
Last year, our company announced the 'Ebisu City Planning Strategy' aiming for a 'city where inspiration is born', and we are promoting 8 actions to realize this vision. In recent years, children's 'separation from parks' has been pointed out, and opportunities to play outside and interact with others are decreasing, leading to a loss of places to develop social and communication skills. We believe that it is precisely in places like parks, where people casually drop by, meet someone, and share casual time, that small realizations and 'inspirations' often buried in daily life can be born. Through this initiative, 'MACHIGOTO SUSTADIUM' will serve as a catalyst for people to gather at parks in the Ebisu area, creating a place where inspiration is born from natural interactions.
We will rediscover the value of parks as an open place for the community, and use the support of this regional event as a step toward solving social issues, continuing to collaborate with the community, administration, and related organizations to realize a 'city where inspiration is born'.
### ■ 'FIBA 3x3 SHIBUYA CHALLENGER 2026' Event Outline
Dates: April 18 (Sat) - 19 (Sun), 2026
Tournament Name: 'FIBA 3x3 SHIBUYA CHALLENGER 2026'
Venue: Yebisu Garden Place (Center Plaza)
Content: International 3x3 tournament, school visit programs, eco-friendly operational measures, 'MACHIGOTO SUSTADIUM' stamp rally event at surrounding parks
Organizer: International Basketball Federation (FIBA)
Co-organizers: Shibuya Ward / Shibuya Future Design
Supporter: Shibuya Ward Sports Association
Special Cooperation: Sapporo Real Estate Development Co., Ltd.
Executive Committee: 3XS Secretariat
### ■ MACHIGOTO SUSTADIUM Outline
Dates: 20
In addition to the international basketball tournament, this event plans to roll out programs related to social issues such as education, environmental consideration, regional revitalization, and diversity, including school visits by overseas teams and environmentally friendly tournament operations. Endorsing the purpose of the tournament, and as a real estate developer that has walked alongside the city of Ebisu for over 30 years, we proposed developing an event utilizing the parks surrounding Yebisu Garden Place from a standpoint well-versed in the characteristics, walkability, and network of the Ebisu area. As a result, it has been decided to hold 'MACHIGOTO SUSTADIUM', a stamp rally-style event that a wide range of age groups, from children to adults, can participate in.
Last year, our company announced the 'Ebisu City Planning Strategy' aiming for a 'city where inspiration is born', and we are promoting 8 actions to realize this vision. In recent years, children's 'separation from parks' has been pointed out, and opportunities to play outside and interact with others are decreasing, leading to a loss of places to develop social and communication skills. We believe that it is precisely in places like parks, where people casually drop by, meet someone, and share casual time, that small realizations and 'inspirations' often buried in daily life can be born. Through this initiative, 'MACHIGOTO SUSTADIUM' will serve as a catalyst for people to gather at parks in the Ebisu area, creating a place where inspiration is born from natural interactions.
We will rediscover the value of parks as an open place for the community, and use the support of this regional event as a step toward solving social issues, continuing to collaborate with the community, administration, and related organizations to realize a 'city where inspiration is born'.
### ■ 'FIBA 3x3 SHIBUYA CHALLENGER 2026' Event Outline
Dates: April 18 (Sat) - 19 (Sun), 2026
Tournament Name: 'FIBA 3x3 SHIBUYA CHALLENGER 2026'
Venue: Yebisu Garden Place (Center Plaza)
Content: International 3x3 tournament, school visit programs, eco-friendly operational measures, 'MACHIGOTO SUSTADIUM' stamp rally event at surrounding parks
Organizer: International Basketball Federation (FIBA)
Co-organizers: Shibuya Ward / Shibuya Future Design
Supporter: Shibuya Ward Sports Association
Special Cooperation: Sapporo Real Estate Development Co., Ltd.
Executive Committee: 3XS Secretariat
### ■ MACHIGOTO SUSTADIUM Outline
Dates: 20