Sanyo Shokai to Open New "SANYO Style STORE PLUS" Concept in Aeon Mall Okazaki on September 16, 2026

Sanyo Shokai, Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Yoshinori Hirabayashi) will open "SANYO Style STORE PLUS," a new format store for its women's apparel brand multi-brand shop "SANYO Style STORE (Sanyo Style Store)," on September 16, 2026 (Wed.) at "Aeon Mall Okazaki" (Okazaki City, Aichi Prefecture) as part of its sales channel strategy in its medium-term management plan (Fiscal Years 2026-2028).

"SANYO Style STORE PLUS" is a new store format developed for commercial facilities, primarily suburban shopping malls. In addition to the existing women's brands "AMACA," "EVEX by KRIZIA," and "TRANS WORK," the product lineup will include new lines with accessible price points, such as the new line "Le Jour" newly developed for the shopping mall market. This store will also implement the "TRY&PICK" in-store fitting service. This service allows customers to have items from various brands in our stores and on our EC site sent to a designated store for fitting and purchase. It was introduced at "SANYO Style STORE" locations in 2023. The service supports the ordering of Sanyo Shokai brands not carried in the same mall (excluding some brands), strengthening the integration of EC and stores as a hub for our OMO services.

"SANYO Style STORE PLUS" aims to expand touchpoints with new customer segments and increase brand recognition and support by leveraging our accumulated product development and sales service capabilities, with product selection and pricing tailored to market characteristics.

Background of Store Opening and New Store Model Development

Development of "SANYO Style STORE" in Response to Changes in the Department Store Market

In recent years, department stores have seen an expansion of luxury brand offerings and increasing customer needs, leading to changes in the women's apparel market environment. To respond to this market environment, Sanyo Shokai has been developing "SANYO Style STORE," a multi-brand concept shop, since 2023 to meet diverse customer needs.

Initiatives for Sales Channel Diversification in the Medium-Term Management Plan

Our medium-term management plan (Fiscal Years 2026-2028) sets forth the diversification of sales channels and expansion of customer touchpoints as new growth strategies. As part of this, we have decided to promote expansion into the shopping mall market, which serves as a daily purchasing hub for local customers and a core commercial facility within the community, to create new customer touchpoints.

Development of a New Store Model for the Shopping Mall Market

Suburban shopping malls differ from department stores in terms of customer lifestyles, purchasing behavior, and price sensitivity. Therefore, we have developed a new format, "SANYO Style STORE PLUS," which redesigns the "SANYO Style STORE" concept, primarily developed for department stores. We have developed new lines with revised price points for existing brands and introduced product assortments tailored to market characteristics. We aim to create new customer touchpoints and expand our supporter base by leveraging our long-cultivated product development and sales service capabilities.

Future Store Opening Plans for "SANYO Style STORE PLUS"

Including the "Aeon Mall Okazaki" store opening, "SANYO Style STORE PLUS" plans to open in three shopping malls nationwide in 2026. Furthermore, "SANYO Style STORE," which is developed in department stores, plans to open three stores in 2026, bringing the total number of stores for both concepts to 22. Future store openings are planned as follows:

● New Format for Shopping Malls: "SANYO Style STORE PLUS"

September 2026 Aeon Mall Okazaki

November 2026 Aeon Mall Kyoto Katsuragawa

One store planned in the Eastern Japan region within the year

● Department Store Development: "SANYO Style STORE" (As of July 1, 2026, 16 stores in operation)

Sequentially from September 2026 Daimaru Fukuoka Tenjin Store, Tobu Utsunomiya Store, Tsuruya Department Store

Features of "SANYO Style STORE PLUS"

1. New Format Developed for the Shopping Mall Market

"SANYO Style STORE PLUS" is a new format that re-designs products, prices, and store layouts for the shopping mall market, leveraging the know-how of "SANYO Style STORE," which has been primarily developed in department stores.

In addition to our women's apparel brands "AMACA," "EVEX by KRIZIA," and "TRANS WORK," we will offer new lines such as "Le Jour," newly developed for shopping malls. While adjusting price points, we will maintain the quality that is our strength and develop products that balance "affordability" and "trendiness." We will enhance the value of the store as an edited store by proposing styling across multiple brands and promoting purchases in coordinated outfits, catering to a wide range of lifestyles and needs.

"SANYO Style STORE PLUS" Store Image Perspective

"SANYO Style STORE PLUS" Store Image Perspective

Brands Offered

In addition to the existing women's brands "AMACA," "EVEX by KRIZIA," and "TRANS WORK," we will offer three new lines with more accessible price points than existing lines.

Three New Lines

● "Le Jour"

Keywords: Standique

A coined word combining Standard (universal) + Unique (unexpectedness/trend) + Chic (quiet elegance)

Proposes styling that complements daily life with items that combine high-quality basics with a moderate sense of trend, incorporating functionality and comfort.

● "EVEX by KRIZIA" New Line: Focuses on light clothing such as blouses and shirts. Proposes casual styles that brighten everyday life with accents in color and pattern on basic silhouettes.

● "TRANS WORK" New Line: Focuses on working styles such as setups. Proposes items that combine elegance and comfortable wearability using easy-care materials.

2. Hub for OMO Services Enabling Ordering of Multiple Sanyo Shokai Brands

"SANYO Style STORE PLUS" functions as a hub for OMO services, supporting the ordering of various Sanyo Shokai brands. It is possible to order products from our brands (excluding some brands) regardless of gender, even if they are not available in the same mall.

This improves the convenience of the "TRY&PICK" in-store fitting service, launched in 2023, allowing customers to experience a wider range of brands. This service enables flexible utilization of store and EC inventory by allowing customers to order items from store and EC inventory to a designated store for fitting and purchase.

3. "SANYO RE: PROJECT" Collection of Unused Sanyo Shokai Products

Image of clothing collection box. Similar boxes will be placed in "SANYO Style STORE PLUS."

As part of "SANYO RE: PROJECT," our comprehensive 3R (Reduce, Reuse, Recycle) initiative, "SANYO Style STORE PLUS" will promote efforts to collect used apparel and some miscellaneous goods such as bags manufactured by Sanyo Shokai from customers and connect them to reuse and recycling.

"SANYO Style STORE PLUS" Aeon Mall Okazaki Store Outline

Store Name

SANYO Style STORE PLUS Aeon Mall Okazaki

(Sanyo Style Store Plus Aeon Mall Okazaki)

Opening Date

September 16, 2026 (Wed.)

Location

Aeon Mall Okazaki, 38-5 Toyama, Tazaki-cho, Okazaki City, Aichi Prefecture

Business Hours

10:00 AM - 9:00 PM *Subject to the facility's business hours

Brands Offered

"AMACA"

"EVEX by KRIZIA"

"TRANS WORK"

"Le Jour" (New Line)

"EVEX by KRIZIA" New Line

"TRANS WORK" New Line

Approximate Price Range for New Lines

(Tax Exclusive)

Tops: Blouse ¥10,000, Knit ¥12,000, Cut & Sew ¥7,000

Bottoms: Skirt ¥11,000, Pants ¥11,000

Dress: ¥16,000

Jacket: ¥18,000

Coat: ¥23,000

Accessories: ¥5,000

Above