SANYO SHOKAI Holds 2025 'SANYO Award' Ceremony, Establishes New 'Special Award' Based on Human Capital x OMO Promotion

SANYO SHOKAI, Ltd. held the award ceremony for the 'SANYO Award,' its internal recognition system for outstanding sales floors nationwide, product planning departments, and sales staff for the fiscal year 2025 (March 2025 – February 2026), on Friday, June 5th at Hotel Grand Hill Ichigaya (Shinjuku-ku, Tokyo). In the 'Retail Division,' 33 sales floors with high contribution to achieving annual targets were selected from 727 floors. In the 'Product Division,' from 17 products entered by various brands, 4 'Excellence Awards' and 1 'Sustainability Award' were selected based on criteria including the 'list price sell-through rate.' Approximately 90 representatives from sales floors and planning departments nationwide attended the ceremony. The 'Grand Prix' and 'Second Grand Prix' were announced from the selected floors and products, honoring their achievements. This year, a new 'Special Award (OMO Promotion)' was established to evaluate and promote initiatives for strengthening human capital management and OMO (Online Merges with Offline) advancement. This award recognizes efforts contributing to the creation of customer experiences that integrate physical stores and digital channels, with categories for 'Staff Snap' and 'Influencer,' celebrating new value creation such as enhancing individual sales staff's communication power and expanding customer touchpoints. Through this award, the company aims to continue improving employee engagement, maximizing the value of human capital, and creating new customer experiences through OMO promotion. ■ About the 'SANYO Award' Since 1986, the company has held an annual 'National Excellent Sales Staff Award Ceremony' aimed at improving the skills and motivation of its fashion advisors (sales staff) and revitalizing internal communication. In fiscal 2017, the award system was renamed the 'SANYO Award,' and a 'Product Division' was added for planning departments involved in product creation. Furthermore, in fiscal 2022, the 'Sustainability Award' was established to promote environmentally conscious product development. In fiscal 2025, the 'Special Award (OMO Promotion)' was newly established with the aim of maximizing customer experience value through the integration of physical stores and digital channels. This award evaluates sales staff contributions to creating customer touchpoints through digital utilization and information dissemination via the company's EC site and SNS (Instagram). This award aims to boost the morale of employees who provide consistent service from product development to sales, leading to further strengthening of 'product power' and 'sales power.' The company will continue to strengthen communication between its brands and customers through enhancing human capital value and promoting OMO. ■ Retail Division Selection Method and Results Targeting 727 sales floors operating in fiscal 2025, the company evaluated comprehensive sales capabilities, including productivity and efficiency, not just sales scale, by scoring performance on four items: ① budget achievement rate, ② year-on-year comparison, ③ per-head sales, and ④ expense ratio. 23 sales floors with high contribution to achieving annual targets were selected for the 'Excellence Award.' Among brands and areas not selected for the Excellence Award, 10 sales floors with high scores comparable to the Excellence Award were selected for the 'Fighting Spirit Award.' Additionally, the top-performing floors among the Excellence Award winners were honored with the 'Grand Prix' and 'Second Grand Prix.' ■ Grand Prix (2 sales floors) Brand: Mackintosh Philosophy (Men's), Floor: Isetan Shinjuku Store Brand: Mackintosh London (Men's & Women's), Floor: Mitsui Outlet Park Kisarazu ■ Second Grand Prix (3 sales floors) Brand: Paul Stuart (Men's), Floor: Tobu Department Store Ikebukuro Store Brand: EPOCA, Floor: EPOCA THE SHOP Tamagawa Brand: Mackintosh London, Mackintosh Philosophy, Floor: Mitsui Outlet Park Shiga Ryuo ■ Product Division Selection Method and Results In the Product Division, from products planned and produced in fiscal 2025, 17 products were nominated from all brands. Based on two criteria, ① list price sell-through rate and ② product gross profit amount, products with excellent planning and development were comprehensively judged from the perspectives of marketability, profitability, and added value creation such as the company's unique technical capabilities and originality. 4 products were selected for the 'Excellence Award.' Similar to the Retail Division, the most outstanding product was honored with the 'Grand Prix.' Furthermore, 1 product was selected for the 'Sustainability Award' based on a comprehensive judgment of product development and initiatives from a sustainability perspective, topicality, and sell-through rate. ■ Grand Prix (1 product) Brand: Mackintosh London (Women's), Product Name: ROSLEY Reactive Denim Stand Collar Short Coat, Price (incl. tax): ¥99,000 Product Introduction: This is a stand-collar short coat that adds new material and length proposals to the brand's standard model 'ROSLEY.' It features a functional material that looks like real denim but is resistant to color fading due to reactive dyeing. The lightweight form created by drop shoulders and an A-line silhouette, along with a versatile short length, makes it suitable for a wide range of occasions from daily use to dressy scenes. The ability to elegantly incorporate trendy denim material was well-received, earning high praise from both existing and new customers. Exposure through magazine features also supported its success, driving sales as a new variation of a consistently popular model. Developer's Comment: While inheriting the value of the brand icon 'ROSLEY,' we focused on material variation as a new proposal. We planned this coat to be worn in a clean style while leveraging the appeal of denim, aiming for a piece that fits a wider range of customers. ■ Excellence Award (3 products) Brand: Paul Stuart (Men's), Product Name: Super Fresh Wool Jacket Brand: EPOCA, Product Name: Stretch Tailored Jacket Brand: Mackintosh London (Men's), Product Name: Washable Knit Blouson