Launch of 7 'Regenerative Cotton Collection' Items through Regenerative Agriculture. From Cotton Production that Consumes Soil to Manufacturing that Regenerates It [Sustainable Fashion Brand 'ECOALF']
Sanyo Shokai's brand 'ECOALF' has launched the 'Regenerative Cotton Collection' using 100% regenerative cotton from India on April 22, 2026. It aims to contribute to soil regeneration and solve environmental problems.
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- 📰 Published: April 23, 2026 at 23:30
- 🔍 Collected: April 23, 2026 at 15:01
- 🤖 AI Analyzed: April 23, 2026 at 20:17 (5h 15m after Collected)
Sanyo Shokai's European sustainable fashion brand 'ECOALF' launched 7 items of the 'Regenerative Cotton Collection', made of 100% regenerative cotton grown through regenerative agriculture, on April 22, 2026, at 6 'ECOALF' stores nationwide and the 'ECOALF' brand official website & store.
This collection is a product born from an initiative where 'ECOALF' in Spain partnered with agricultural communities in Gujarat, India, to rethink the supply chain starting from the soil. The Spring/Summer 2026 'Regenerative Cotton Collection' will lead to the regeneration of 65.7 hectares of land (about 14 Tokyo Domes), contributing to a cumulative total of 143 hectares of land regeneration. It demonstrates the potential of the fashion industry to contribute to the regeneration of the global environment.
Following the conservation of the marine environment through the 'UPCYCLING THE OCEANS' project, which collects and reuses marine debris, 'ECOALF' will proceed with the regeneration of 'soil' through this 'Regenerative Cotton Project' in parallel.
In the Japanese market, just as they have worked on raising awareness of environmental issues since their arrival in Japan in 2020, they aim to spread the value that 'fashion can be a solution to environmental problems' through the expansion of the 'Regenerative Cotton Collection'.
Cotton production connected to soil regeneration in collaboration with Indian agricultural communities. 'Regenerative Cotton Collection'
■ Background of the Initiative
Structural Issues of Cotton Production and the Shift to 'Regeneration'
For decades, the global cotton industry has continued efficiency-focused agriculture, such as intensive monoculture, reliance on chemical pesticides, and excessive use of water resources. As a result, the soil has lost its inherent power, fertile farmland has degraded, and it has caused severe impacts on ecosystems and people involved in agriculture.
A Paradigm Shift from 'Reduction' to 'Regeneration'
'ECOALF' has continued efforts to reduce environmental impact through the research and development of recycled materials and the 'UPCYCLING THE OCEANS' project to collect and reuse marine debris. Meanwhile, an awareness that 'merely reducing is not enough to keep up with the speed of climate change and resource depletion' had grown within the brand.
In this context, they focused on regenerative agriculture, which restores the cycle of nature rather than going against it. Based on the idea that 'fashion is not a cause of environmental problems, but can be a solution', 'ECOALF' determined that it is necessary to work on regeneration starting from the soil, the starting point of the supply chain.
State of cotton cultivation
Launch of the Regenerative Cotton Initiative
'ECOALF' in Spain started trial product development using regenerative cotton in 2023. In 2024, at an international trade fair dedicated to materials and innovation, they met an agricultural community based in Gujarat, India, resonated with their efforts to aim for land recovery through regenerative agriculture, and reached a full-scale collaboration. This collaboration marks an important turning point towards creating a positive impact on the environment.
■ Overview and Purpose of the Initiative
[Overview of the Regenerative Cotton Project]
This project is deployed primarily in Gujarat, one of India's leading cotton-producing regions. 'ECOALF' in Spain has built a long-term partnership with agricultural communities practicing regenerative agriculture. The foundation is building a relationship that emphasizes technical support and economic stability for farmers, rather than just procuring raw materials. Initially starting with a small group of farmers who received training, this initiative has now grown into a network of thousands of farmers across multiple villages.
Within this, 'ECOALF', in cooperation with the agricultural community, has built a support system different from traditional procurement models:
- Providing technical guidance for farming methods not dependent on chemical fertilizers or pesticides
- Supporting the transition from monoculture to intercropping (planting multiple crops)
- Ensuring economic stability for farmers during the transition period to regenerative agriculture
- Building a sustainable agricultural system in collaboration with local communities
Through this collaboration, 'ECOALF' has already contributed to the regeneration of a cumulative 143 hectares of degraded land. The Spring/Summer 2026 'Regenerative Cotton Collection' contributes to the land regeneration of over 65.7 hectares (about 14 Tokyo Domes).
Photo: Contributing to the regeneration of a cumulative 143 hectares of degraded land
This collection is a product born from an initiative where 'ECOALF' in Spain partnered with agricultural communities in Gujarat, India, to rethink the supply chain starting from the soil. The Spring/Summer 2026 'Regenerative Cotton Collection' will lead to the regeneration of 65.7 hectares of land (about 14 Tokyo Domes), contributing to a cumulative total of 143 hectares of land regeneration. It demonstrates the potential of the fashion industry to contribute to the regeneration of the global environment.
Following the conservation of the marine environment through the 'UPCYCLING THE OCEANS' project, which collects and reuses marine debris, 'ECOALF' will proceed with the regeneration of 'soil' through this 'Regenerative Cotton Project' in parallel.
In the Japanese market, just as they have worked on raising awareness of environmental issues since their arrival in Japan in 2020, they aim to spread the value that 'fashion can be a solution to environmental problems' through the expansion of the 'Regenerative Cotton Collection'.
Cotton production connected to soil regeneration in collaboration with Indian agricultural communities. 'Regenerative Cotton Collection'
■ Background of the Initiative
Structural Issues of Cotton Production and the Shift to 'Regeneration'
For decades, the global cotton industry has continued efficiency-focused agriculture, such as intensive monoculture, reliance on chemical pesticides, and excessive use of water resources. As a result, the soil has lost its inherent power, fertile farmland has degraded, and it has caused severe impacts on ecosystems and people involved in agriculture.
A Paradigm Shift from 'Reduction' to 'Regeneration'
'ECOALF' has continued efforts to reduce environmental impact through the research and development of recycled materials and the 'UPCYCLING THE OCEANS' project to collect and reuse marine debris. Meanwhile, an awareness that 'merely reducing is not enough to keep up with the speed of climate change and resource depletion' had grown within the brand.
In this context, they focused on regenerative agriculture, which restores the cycle of nature rather than going against it. Based on the idea that 'fashion is not a cause of environmental problems, but can be a solution', 'ECOALF' determined that it is necessary to work on regeneration starting from the soil, the starting point of the supply chain.
State of cotton cultivation
Launch of the Regenerative Cotton Initiative
'ECOALF' in Spain started trial product development using regenerative cotton in 2023. In 2024, at an international trade fair dedicated to materials and innovation, they met an agricultural community based in Gujarat, India, resonated with their efforts to aim for land recovery through regenerative agriculture, and reached a full-scale collaboration. This collaboration marks an important turning point towards creating a positive impact on the environment.
■ Overview and Purpose of the Initiative
[Overview of the Regenerative Cotton Project]
This project is deployed primarily in Gujarat, one of India's leading cotton-producing regions. 'ECOALF' in Spain has built a long-term partnership with agricultural communities practicing regenerative agriculture. The foundation is building a relationship that emphasizes technical support and economic stability for farmers, rather than just procuring raw materials. Initially starting with a small group of farmers who received training, this initiative has now grown into a network of thousands of farmers across multiple villages.
Within this, 'ECOALF', in cooperation with the agricultural community, has built a support system different from traditional procurement models:
- Providing technical guidance for farming methods not dependent on chemical fertilizers or pesticides
- Supporting the transition from monoculture to intercropping (planting multiple crops)
- Ensuring economic stability for farmers during the transition period to regenerative agriculture
- Building a sustainable agricultural system in collaboration with local communities
Through this collaboration, 'ECOALF' has already contributed to the regeneration of a cumulative 143 hectares of degraded land. The Spring/Summer 2026 'Regenerative Cotton Collection' contributes to the land regeneration of over 65.7 hectares (about 14 Tokyo Domes).
Photo: Contributing to the regeneration of a cumulative 143 hectares of degraded land