EPOCA 30th Anniversary: Collaboration Items with Illustrator Samantha Hahn Launched
EPOCA, a women's brand by Sanyo Shokai, has launched collaboration items with New York-based illustrator Samantha Hahn to celebrate its 30th anniversary. The collection, featuring T-shirts, knit T-shirts, and umbrellas with newly drawn illustrations, went on sale on April 1st. A SPRING FAIR is also being held, offering a special tote bag for purchases over ¥110,000.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:40
- 🔍 Collected: April 2, 2026 at 14:01
- 🤖 AI Analyzed: April 17, 2026 at 21:31 (367h 29m after Collected)
EPOCA, a women's brand developed by Sanyo Shokai, will celebrate its 30th anniversary in 2026. As part of the "EPOCA 30th Anniversary" project, collaboration items featuring newly drawn artwork by New York-based illustrator Samantha Hahn were launched on Wednesday, April 1st. This marks the second collaboration with Ms. Hahn. This collection offers three items—T-shirts, knit T-shirts, and umbrellas—designed to add a touch of glamour to everyday styles.
The 30th-anniversary illustrations and lettering are original works specially created for this collection. Utilizing delicate touches and a sophisticated worldview, the designs are crafted to add an elegant accent to the wearer's attire. Special content introducing this collection is available on the brand's official website & store.
Simultaneously with the launch, the SPRING FAIR "Fusion of Classical and Modern" is being held. During the fair, customers who spend ¥110,000 (tax included) or more will receive a tote bag printed with the illustrations or lettering from this collaboration.
EPOCA Official Website & Store Special Content for Collaboration Items
"~With a special feeling just for now~ EPOCA 30th Anniversary Items."
https://store.sanyo-shokai.co.jp/blogs/feature/lep-20260326
■ Product Lineup
*Prices include tax.
*Some specifications may change as items are photographed from samples.
・Anniversary Knit T (White) ¥40,700
This item features an original illustration printed with "Bellis (daisy)," a flower long cherished in Italy, which is EPOCA's origin and has been a past theme, overlaid with the lettering "Fusion of Classical and Modern," EPOCA's identity.
Made from 100% cotton, this knit T-shirt has a firm, crisp texture, offering a refreshing feel and moderate stretch, making it wearable like a regular T-shirt.
・Anniversary Print T-shirt (White・Navy) ¥29,700
This T-shirt features an original illustration by Ms. Samantha Hahn, depicting a woman wearing the "Lace Braid Hat" (a product offered by EPOCA) and the lettering "Fusion of Classical and Modern," rendered with her unique sensibility.
Made from glossy high-gauge cotton jersey, the material offers supple drape while maintaining a crisp feel. Design points include a relaxed fit that doesn't cling to the body and a rounded hem with a front-to-back difference.
・Anniversary Umbrella (White) ¥25,300
This is a UV-cut, all-weather umbrella printed with the same pattern as the Anniversary Knit T. It features a single-sheet construction, meaning it's made from one piece of fabric covering the entire umbrella, rather than multiple panels sewn together. This offers superior functionality, preventing water from seeping through seams, and boasts a beautiful seamless form.
■ Samantha Hahn Profile
Samantha Hahn is an illustrator, art director, and author, active in a wide range of fields. Her works have been exhibited in New York and Hong Kong, receiving high acclaim.
She is also the founder of "Art Basil," an information site focusing on recipes and the people who create them.
■ About SPRING FAIR "Fusion of Classical and Modern"
During the fair, customers who spend ¥110,000 (tax included) or more will receive a tote bag printed with the 30th-anniversary original illustration or lettering newly drawn by illustrator Samantha Hahn. *While supplies last.
Fair Period: April 1st (Wed) - April 14th (Tue)
Participating Stores: EPOCA and EPOCA THE SHOP stores / Official Website & Store
■ About "EPOCA"
Brand Concept: Proposing modern, high-quality collections that are globally appealing for sophisticated women.
Sales Channels: Department stores, directly managed stores, e-commerce
Launch: 1996
Brand Official Website & Store: https://store.sanyo-shokai.co.jp/pages/epoca
Instagram: https://www.instagram.com/epoca_official/
FAQ
Where can I purchase EPOCA's 30th Anniversary collaboration items?
They can be purchased at EPOCA and EPOCA THE SHOP stores, as well as on the official website & store.
What types of collaboration items are available?
Three types of items are available: T-shirts, knit T-shirts, and umbrellas.
What is the special offer for the SPRING FAIR?
Customers who spend 110,000 yen (tax included) or more during the fair period will receive a tote bag printed with the original illustration or lettering.