Shoe Cleaner, Shoe Cream, and All 4 Items Renewed with Modern Packaging, Released on Saturday, March 28 [Men's Shoe Brand Sanyo Yamacho]

"Sanyo Yamacho," a men's shoe brand developed by Sanyo Shokai, will launch all four original shoe care items – Shoe Cleaner, Shoe Cream (available in 4 colors), Shoe Wax (available in 2 colors), and Wax Cleaner – with refreshed package designs and user-friendly formulations, starting Saturday, March 28, at six "Sanyo Yamacho" stores and the Sanyo Shokai official online store, "SANYO ONLINE STORE."

For these new products, both the package design and formulation have been reviewed and updated to create shoe care items that are easy for everyone, from leather shoe beginners to enthusiasts, to handle and incorporate into their daily routines.

■Background and Purpose of Product Development

～From shoe polishing as a special task to a "daily habit"～

"Sanyo Yamacho" has always upheld "quality first" as its motto, valuing the craftsmanship of Japanese artisans in leather shoe making and providing aftercare to ensure long-term use. It has long been supported by leather shoe enthusiasts, particularly business professionals seeking high quality.

In recent years, models such as the 'Kenshiro' U-tip shoes, which can be worn for both on and off-duty occasions, and authentic leather sneakers like 'Shikkoku' (Jet Black) and 'Junpaku' (Pure White) have emerged, making the brand appealing not only to those familiar with leather shoes but also to a wider range of customers. While the value of 'wearing and nurturing' leather shoes is spreading, shoe polishing is often perceived as 'difficult' or 'time-consuming,' making it challenging to establish as a daily habit.

Against this backdrop, this series was born as a 'total care' solution to comfortably maintain daily footwear, from leather shoes to leather sneakers, providing shoe care that can be used with confidence even without specialized knowledge or experience.

For the development of this series, manufacturing was entrusted to Taniguchi Chemical Industry Co., Ltd., a long-established shoe care manufacturer that has supported 'Sanyo Yamacho' in creating its shoe care products. This collaboration has resulted in shoe care items that Sanyo Yamacho aims for: easy to continue using, based on the principle of long-term enjoyment of leather shoes.

～Making time spent with shoes more enriching～

Leather shoes are not just worn and forgotten; they are items that gradually deepen in character through repeated care.

"Sanyo Yamacho" values the idea that shoe polishing time becomes a quiet moment of connection with one's shoes, and that this accumulation of care leads to a deeper attachment to them. This renewal of shoe care products is a proposal to make such time more natural and comfortable.

■Product Features

～Renewed with modern packaging that blends into daily life, like perfume～

Refreshing the image of conventional shoe care products. Updated to an appearance with a sense of luxury.

The package design has been refreshed, updating the image of conventional shoe care products to an elegant appearance.

By creating a design that blends into entryways and living rooms, much like perfume or cosmetics, the aim was to make them not just 'tools to be taken out only when used,' but 'items that can be naturally picked up in daily life.'

The design is conscious of making shoe polishing a part of life's rhythm, rather than a burdensome task.