Men's Shoe Brand Sanyo Yamacho Refreshes All 4 Shoe Care Products, Including Cleaner and Cream, with Modern Packaging; Available Saturday, March 28
Japanese men's shoe brand Sanyo Yamacho is relaunching its four-item line of original shoe care products on March 28, featuring updated modern packaging and user-friendly formulas. The refresh aims to transform shoe care from a special, difficult chore into a natural, daily habit for both beginners and enthusiasts.
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- 📰 Published: March 28, 2026 at 03:45
- 🔍 Collected: March 28, 2026 at 21:59 (18h 13m after Published)
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Men's shoe brand 'Sanyo Yamacho,' operated by Sanyo Shokai, is refreshing its packaging design and adopting formulas that are easy for anyone to use. The complete four-item line of original shoe care products—Shoe Cleaner, Shoe Cream (4 colors), Shoe Wax (2 colors), and Wax Cleaner—will be available starting Saturday, March 28, at six 'Sanyo Yamacho' stores and the Sanyo Shokai official online store, 'SANYO ONLINE STORE.'
For these products, both the package design and the formulation design have been reviewed, renewing them into shoe care items that are easy to handle and incorporate into daily life for everyone, from leather shoe beginners to enthusiasts.
■ Background and Purpose of Product Development
~Turning Shoe Polishing from a Special Task into a 'Daily Habit'~
Sanyo Yamacho has operated under the creed of 'Quality First,' focusing on crafting leather shoes that leverage Japanese craftsmanship and providing after-care for long-term use. It has been supported for a long time by leather shoe enthusiasts, centering on business professionals seeking quality.
In recent years, models such as the U-tip shoe 'Kenshiro,' which can be worn both on and off duty, and authentic leather sneakers like 'Shikkoku' (Jet Black) and 'Junpaku' (Pure White) have appeared, allowing the brand to be chosen by a broader range of customers, not just those familiar with leather shoes. While the value of 'wearing while nurturing' leather shoes is spreading, it has become evident that shoe polishing struggles to take root as a daily habit due to impressions that it is 'difficult' or 'time-consuming.'
Against this background, this series was born as a 'total care' solution to comfortably maintain daily footwear, from leather shoes to leather sneakers, providing shoe care that can be used with peace of mind even without specialized knowledge or experience.
Additionally, for the development of this series, Sanyo Yamacho requested manufacturing from Taniguchi Chemical Industry Co., a long-established shoe care manufacturer that has supported the creation of Sanyo Yamacho's shoe care products until now. The products embody the shoe care items Sanyo Yamacho aims for, which are based on the long-term use of leather shoes and can be continued without strain.
~Making Time Facing Your Shoes More Enriching~
Leather shoes are not finished once worn; they are existences whose expressions deepen little by little through repeated maintenance.
Sanyo Yamacho values the idea that the time spent polishing shoes becomes a quiet moment to face one's shoes, and that the accumulation of this leads to an attachment to the leather shoes. This renewal of shoe care products is a proposal to make that time more natural and comfortable.
■ Product Features
~Refreshed to Modern Packaging that Blends into Daily Life Like Perfume~
Updating the traditional image of shoe care products to a luxurious presence.
The package design has updated the conventional image of shoe care products to a refined look.
By finishing it with a design that fits into the entryway or living room, like perfume or cosmetics, the brand aimed for a presence that can be 'naturally picked up in daily life' rather than a 'tool only taken out when used.'
It is a design conscious of making shoe polishing part of the rhythm of life, rather than a daunting task.
~Formula Design Friendly to Beginners and Experts Alike~
The renewed shoe care products emphasize a balance that is easy for leather shoe beginners to handle and satisfactory for experts.
'Shoe Cleaner' to remove dirt while protecting the leather texture.
'Shoe Cream' to give the leather natural moisture and luster.
'Shoe Wax' to tighten the expression and produce an elegant shine.
'Wax Cleaner' to gently remove old wax.
All are designed not to place excessive burden on the leather, pursuing a comfort premised on daily use.
■ Product Overview
~Shoe Cleaner with a Perfume-like Appearance that Restores Leather Shoes to their Original Texture~
Product Name: Shoe Cleaner
Volume: 120ml
Ingredients: Organic solvent, emulsifier, fats and oils, water, antiseptic/antifungal agent
Type: Emulsifiable
Price including tax: ¥2,640
Company Part Number: Q7Y97-022 01
Product URL: https://store.sanyo-shokai.co.jp/products/Q7Y97022
~Shoe Cream that Gives Moisture and Natural Luster to Leather Shoes~
Product Name: Shoe Cream
Colors: Neutral, Black, Brown, Dark Brown
Volume: 50ml
Ingredients: Wax, fats and oils (squalane, lanolin, etc.), water
Type: Emulsifiable
Price including tax: ¥2,970
Company Part Number: Q7Y97-020 01/09/56/59
Product URL: https://store.sanyo-shokai.co.jp/products/Q7Y97020
~Shoe Wax that Gives a Sharp Shine to Leather Shoes~
Product Name: Shoe Wax
Colors: Black, Dark Brown
Ingredients: Wax (carnauba wax, etc.), fats and oils, organic solvent
Type: Oily
Volume: 40ml
Price including tax: ¥2,640
Company Part Number: Q7Y97-021 09/59
Product URL: https://store.sanyo-shokai.co.jp/products/Q7Y97021
~Wax Cleaner that Powerfully Removes Wax, Including Mirror Polish~
Product Name: Wax Cleaner
Volume: 90ml
Ingredients: Wax, fats and oils, organic solvent, antiseptic/antifungal agent
Type: Oily
Price including tax: ¥2,970
Company Part Number: Q7Y97-023 01
Product URL: https://store.sanyo-shokai.co.jp/products/Q7Y97023
■ Stores Carrying Sanyo Yamacho Shoe Care Products
Directly Managed Stores:
- Nihombashi Takashimaya S.C. Store (Chuo-ku, Tokyo)
- Tokyo Midtown Yaesu Store (Chuo-ku, Tokyo)
- Tokyo Midtown Hibiya Store (Chiyoda-ku, Tokyo)
- Tamagawa Takashimaya S.C. Store (Setagaya-ku, Tokyo)
- Midland Square Store (Nakamura-ku, Nagoya-shi, Aichi)
- Grand Green Osaka Store (Kita-ku, Osaka-shi, Osaka)
EC Site 'Sanyo Yamacho' Official Website & Store 'SANYO ONLINE STORE'
https://store.sanyo-shokai.co.jp/pages/sanyoyamacho
■ About Sanyo Yamacho
An upscale men's shoe brand from Japan that proposes high-quality products by skilled craftsmen, using the world's best materials under the creed of 'Quality First.'
Target: Men's
Main Price Range: Shoes (Ready-made) ¥24,200 - ¥330,000, Shoes (Pattern Order) ¥121,000~
Belts ¥22,000 - ¥36,300, Shoe Care ¥440 - ¥2,970
Sales Channels: Directly managed stores, department stores, fashion buildings, EC
Brand Launch Year: 2001
For these products, both the package design and the formulation design have been reviewed, renewing them into shoe care items that are easy to handle and incorporate into daily life for everyone, from leather shoe beginners to enthusiasts.
■ Background and Purpose of Product Development
~Turning Shoe Polishing from a Special Task into a 'Daily Habit'~
Sanyo Yamacho has operated under the creed of 'Quality First,' focusing on crafting leather shoes that leverage Japanese craftsmanship and providing after-care for long-term use. It has been supported for a long time by leather shoe enthusiasts, centering on business professionals seeking quality.
In recent years, models such as the U-tip shoe 'Kenshiro,' which can be worn both on and off duty, and authentic leather sneakers like 'Shikkoku' (Jet Black) and 'Junpaku' (Pure White) have appeared, allowing the brand to be chosen by a broader range of customers, not just those familiar with leather shoes. While the value of 'wearing while nurturing' leather shoes is spreading, it has become evident that shoe polishing struggles to take root as a daily habit due to impressions that it is 'difficult' or 'time-consuming.'
Against this background, this series was born as a 'total care' solution to comfortably maintain daily footwear, from leather shoes to leather sneakers, providing shoe care that can be used with peace of mind even without specialized knowledge or experience.
Additionally, for the development of this series, Sanyo Yamacho requested manufacturing from Taniguchi Chemical Industry Co., a long-established shoe care manufacturer that has supported the creation of Sanyo Yamacho's shoe care products until now. The products embody the shoe care items Sanyo Yamacho aims for, which are based on the long-term use of leather shoes and can be continued without strain.
~Making Time Facing Your Shoes More Enriching~
Leather shoes are not finished once worn; they are existences whose expressions deepen little by little through repeated maintenance.
Sanyo Yamacho values the idea that the time spent polishing shoes becomes a quiet moment to face one's shoes, and that the accumulation of this leads to an attachment to the leather shoes. This renewal of shoe care products is a proposal to make that time more natural and comfortable.
■ Product Features
~Refreshed to Modern Packaging that Blends into Daily Life Like Perfume~
Updating the traditional image of shoe care products to a luxurious presence.
The package design has updated the conventional image of shoe care products to a refined look.
By finishing it with a design that fits into the entryway or living room, like perfume or cosmetics, the brand aimed for a presence that can be 'naturally picked up in daily life' rather than a 'tool only taken out when used.'
It is a design conscious of making shoe polishing part of the rhythm of life, rather than a daunting task.
~Formula Design Friendly to Beginners and Experts Alike~
The renewed shoe care products emphasize a balance that is easy for leather shoe beginners to handle and satisfactory for experts.
'Shoe Cleaner' to remove dirt while protecting the leather texture.
'Shoe Cream' to give the leather natural moisture and luster.
'Shoe Wax' to tighten the expression and produce an elegant shine.
'Wax Cleaner' to gently remove old wax.
All are designed not to place excessive burden on the leather, pursuing a comfort premised on daily use.
■ Product Overview
~Shoe Cleaner with a Perfume-like Appearance that Restores Leather Shoes to their Original Texture~
Product Name: Shoe Cleaner
Volume: 120ml
Ingredients: Organic solvent, emulsifier, fats and oils, water, antiseptic/antifungal agent
Type: Emulsifiable
Price including tax: ¥2,640
Company Part Number: Q7Y97-022 01
Product URL: https://store.sanyo-shokai.co.jp/products/Q7Y97022
~Shoe Cream that Gives Moisture and Natural Luster to Leather Shoes~
Product Name: Shoe Cream
Colors: Neutral, Black, Brown, Dark Brown
Volume: 50ml
Ingredients: Wax, fats and oils (squalane, lanolin, etc.), water
Type: Emulsifiable
Price including tax: ¥2,970
Company Part Number: Q7Y97-020 01/09/56/59
Product URL: https://store.sanyo-shokai.co.jp/products/Q7Y97020
~Shoe Wax that Gives a Sharp Shine to Leather Shoes~
Product Name: Shoe Wax
Colors: Black, Dark Brown
Ingredients: Wax (carnauba wax, etc.), fats and oils, organic solvent
Type: Oily
Volume: 40ml
Price including tax: ¥2,640
Company Part Number: Q7Y97-021 09/59
Product URL: https://store.sanyo-shokai.co.jp/products/Q7Y97021
~Wax Cleaner that Powerfully Removes Wax, Including Mirror Polish~
Product Name: Wax Cleaner
Volume: 90ml
Ingredients: Wax, fats and oils, organic solvent, antiseptic/antifungal agent
Type: Oily
Price including tax: ¥2,970
Company Part Number: Q7Y97-023 01
Product URL: https://store.sanyo-shokai.co.jp/products/Q7Y97023
■ Stores Carrying Sanyo Yamacho Shoe Care Products
Directly Managed Stores:
- Nihombashi Takashimaya S.C. Store (Chuo-ku, Tokyo)
- Tokyo Midtown Yaesu Store (Chuo-ku, Tokyo)
- Tokyo Midtown Hibiya Store (Chiyoda-ku, Tokyo)
- Tamagawa Takashimaya S.C. Store (Setagaya-ku, Tokyo)
- Midland Square Store (Nakamura-ku, Nagoya-shi, Aichi)
- Grand Green Osaka Store (Kita-ku, Osaka-shi, Osaka)
EC Site 'Sanyo Yamacho' Official Website & Store 'SANYO ONLINE STORE'
https://store.sanyo-shokai.co.jp/pages/sanyoyamacho
■ About Sanyo Yamacho
An upscale men's shoe brand from Japan that proposes high-quality products by skilled craftsmen, using the world's best materials under the creed of 'Quality First.'
Target: Men's
Main Price Range: Shoes (Ready-made) ¥24,200 - ¥330,000, Shoes (Pattern Order) ¥121,000~
Belts ¥22,000 - ¥36,300, Shoe Care ¥440 - ¥2,970
Sales Channels: Directly managed stores, department stores, fashion buildings, EC
Brand Launch Year: 2001