Sansui-sha's global brand 'SANSUI' to hold solo exhibition with Italian designer Roberto Sironi at Milan Design Week 2026. First entry into 'Galleria Rossana Orlandi,' the sacred ground of design.
Sansui-sha's global brand 'SANSUI' will exhibit 'FUTURE MEMORIES' at Milan Design Week 2026, featuring eight art pieces by Italian designer Roberto Sironi. These works, made from reclaimed beams of old Japanese houses, will be displayed at the prestigious Galleria Rossana Orlandi, emphasizing the philosophical and cultural value of human-nature symbiosis. The exhibition is supported by partnerships with companies specializing in stainless steel, circular economy, and cultural destination development, highlighting Japanese technology and spirit globally.
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Sansui-sha Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture; President and CEO: Hiroaki Yamagami) will hold a solo exhibition 'FUTURE MEMORIES' with Italian designer Roberto Sironi at 'Galleria Rossana Orlandi,' one of the world's most influential design galleries, during Milan Design Week 2026, through its global brand 'SANSUI'.
■ Eight Art Pieces Where Matter Transforms into Memory to Be Unveiled in a 93㎡ Space
The venue for this exhibition is a 93㎡ exhibition space within Rossana Orlandi, known as Milan's 'sacred ground of design.' The collection to be presented here consists of eight items created through Roberto Sironi's anthropological considerations, using old wooden beams recovered from old private houses that were destined for demolition.
A powerful dialogue between nature and artifice is created by the beams, which bear the marks of time and the adze, and the meticulously polished stainless steel mirrors. This endeavor, where time appears as a tangible material imbued with visibility and reflectivity, vividly highlights the philosophical and cultural value of old private houses, which are based on a deep symbiosis between people and nature.
■ FUTURE MEMORIES Exhibition Overview
Name: FUTURE MEMORIES
Venue: Rossana Orlandi (Galleria Rossana Orlandi)
Address: Via Matteo Bandello 16, Milan
Period: During Milan Design Week 2026 (April 20-26, 2026)
Area: 93㎡
Exhibition Contents: 8 art pieces using old wood (reclaimed wood) from old private houses
■ Partnership: Co-creation of Circulation and Culture
Three companies that resonate with the philosophy of this project and disseminate Japanese technology and spirituality to the world are supporting this exhibition.
Stainless Steel Material Specialist
Inoue Co., Ltd. is a specialized stainless steel trading company with over 65 years of history, purchasing stainless steel products from Nippon Steel Corporation. For the mirrored stainless steel parts, a symbolic element of 'FUTURE MEMORIES,' they provide reliable supply capacity and advanced processing technology support. Through the dialogue between traditional old wooden beams and modern materials, they materially support the aesthetic principles of this project.
Circular Economy Co-Creation Partner
Ishizaka Sangyo Co., Ltd. has a vision of realizing a 'society where waste is not waste,' and is a pioneer in the circular economy, boasting a 98% reduction and recycling rate. Through advanced resource recovery technology centered on waste, they operate a circular business that transforms waste into new resources. 'FUTURE MEMORIES' presents a process where old private houses and old wood are not merely reused materials, but circulate from waste to resources, from resources to materials, and from materials to culture. Through this partnership, Ishizaka Sangyo will strengthen its collaboration with design, architecture, and cultural fields, focusing on material circulation, going beyond its role as a waste management company. Moving forward, they will disseminate Japan's resource circulation technology and cultural value to the world through the utilization of circular materials, spatial design, international exhibitions, and projects.
Cultural Destination Partner
Onko Chishin Co., Ltd. upholds the philosophy of being a 'small evangelist of local light,' creating 'travel destinations' that transcend the concept of accommodation facilities. Centered on three brand categories—retreat, craft, and gateway—they have received numerous prestigious awards both domestically and internationally, including multiple 'Michelin Key' selected establishments. Furthermore, they have been selected for two consecutive years since 2023 in Nikkei Cross Trend's '100 Companies Creating the Future Market,' earning high praise as an innovator leading the next generation of the tourism market. They continue to refine the unique charms of each region through experiences such as stays, food, and culture, disseminating their unique value both domestically and internationally. Moving forward, they will strive to create new value that pioneers the future of Japanese tourism, without being confined to hotel operations. 'FUTURE MEMORIES' is planned to be incorporated into the spatial design of a distributed-style hotel using old private houses, scheduled to open in Komoro City, Nagano Prefecture, in spring 2027.
■ Profiles
Sansui-sha Co., Ltd.
Sansui-sha Co., Ltd., based in Nagano Prefecture, operates under the mission of 'Unraveling Old Private Houses,' contributing to a sustainable society and regional revitalization through the utilization of old private houses and old wood. They engage in designing and constructing commercial facility interiors using old wood, and rental businesses utilizing old private houses. In recent years, they have also been developing overseas brands for old wood and researching 3D scanning, aiming to enhance the value of old private houses and old wood. They received the Good Design Award in 2020, the Newsweek Japan SDGs Award 2023 [Economic Sector Award] [Grand Prize], and the Nagano Prefecture Management Quality Award [Excellence Award] in 2025.
'SANSUI' is the company's global brand established in 2023 to unleash the value of Japanese old private houses and old wood (reclaimed wood) to the world.
Roberto Sironi
A Milan-based designer. Since 2014, he has been active as a researcher and lecturer at the School of Design, Politecnico di Milano. Since establishing his studio in 2015, he has collaborated with galleries, companies, and cultural institutions worldwide, including Galleria Rossana Orlandi, Fendi, Laufen, and Triennale Design Museum. From an anthropological perspective that deciphers the cultural and historical background of materials, he creates works that lie at the boundary between functional objects and sculptures.
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