Sanritsu Seika Co., Ltd. (Hamamatsu City, Shizuoka Prefecture, President: Yasumitsu Shimizu), a confectionery manufacturer with the slogan "Peace of Mind and Satisfaction for Our Customers," will release "Genji Pie AMAZING Cafe au Lait Flavor" and "Cook Dassse AMAZING Cafe au Lait" as collaboration products with "AMAZING COFFEE," operated by LDH kitchen Inc. and produced by EXILE TETSUYA (honorifics omitted). These products will be available in limited quantities at supermarkets nationwide starting July 20, 2026 (Mon).
A special collaboration has been realized between AMAZING COFFEE and "Genji Pie," a long-selling product loved by children and adults alike for its crispy texture and savory aroma, and "Cook Dassse," which features thin langue de chat cookies and has many devoted fans!
Please enjoy the AMAZING "Genji Pie" and "Cook Dassse" with their coffee aroma.
Product Overview
Genji Pie AMAZING Cafe au Lait Flavor
[Contents] 9 pieces (individually wrapped)
[Release Date] July 20, 2026 (Mon)
[Sales Channels] Supermarkets nationwide, etc.
*Availability may vary by company and store.
[Price] Open price
[Product Features]
Finished in a cafe au lait flavor that offers a refreshing sweetness and the depth of coffee.
Genji Pie AMAZING Cafe au Lait Flavor
Cook Dassse AMAZING Cafe au Lait
[Contents] 12 pieces (individually wrapped)
[Release Date] July 20, 2026 (Mon)
[Sales Channels] Supermarkets nationwide, etc.
*Availability may vary by company and store.
[Price] Open price
[Product Features]
Thin langue de chat cookies kneaded with coffee extract are sandwiched with white chocolate cream to recreate the cafe au lait flavor.
Cook Dassse AMAZING Cafe au Lait
EXILE TETSUYA's Comment
I am delighted that a special collaboration with Sanritsu Seika's "Genji Pie" and "Cook Dassse" has been realized and will be released nationwide!
"Genji Pie," with its enjoyable crispy texture and savory flavor, and "Cook Dassse," thin langue de chat cookies sandwiched with white chocolate cream, will now be available in a "Cafe au Lait Flavor."
Both pair exceptionally well with coffee and are perfect companions for your coffee time!
I am truly happy to have been given such a wonderful opportunity to collaborate with sweets that I have been familiar with since childhood.
I hope you will pick them up at supermarkets nationwide and enjoy an AMAZING coffee time.
EXILE TETSUYA
(^o^)v
About AMAZING COFFEE
AMAZING COFFEE is a coffee shop operated by LDH kitchen Inc. and produced by EXILE TETSUYA.
It all began with an encounter with a cup of coffee. Deeply impressed by its exquisite taste, TETSUYA became fascinated with coffee. After obtaining qualifications such as "Coffee Meister"*1, he began participating in various events with his mobile sales vehicle "Citroen," affectionately known as "Shito-kun," in 2015.
The following year, in 2016, the first store, "AMAZING COFFEE TOKYO NAKAMEGURO," opened.
Maintaining a commitment to the quality of raw materials and the machines used in stores, TETSUYA was appointed "SCAJ Coffee Meister First Ambassador"*2 in 2021. His authentic taste has garnered attention from coffee enthusiasts.
In 2024, they established their own roasting facility, and in October of the same year, "AMAZING COFFEE AICHI NAGOYA," an eat-in cafe produced by GENERATIONS' Hayato Komori, was born in Nagoya. Currently, they operate 12 stores nationwide (including directly managed and collaboration stores) and an online shop.
In 2026, aiming to promote FRANKE's latest espresso machine "Mytico" in the Japanese market in partnership with producer EXILE TETSUYA, they have entered into a partnership agreement to create new coffee stands.
Valuing "hospitality," AMAZING COFFEE strives to be a space where customers, staff, and everyone involved can feel "HAPPY" and experience coffee more intimately.
*1 Certified by the Specialty Coffee Association of Japan (SCAJ). It is a qualification to prove extensive expertise from basic coffee knowledge to brewing techniques and quality evaluation, enabling professionals to convey the charm of coffee correctly.
*2 An official ambassador appointed by the Specialty Coffee Association of Japan (SCAJ) to expand recognition of the Coffee Meister system and engage in awareness activities. They play a role in promoting coffee culture and the appeal of specialty coffee.
OFFICIAL SITE: https://www.amazingcoffee.jp
Official Instagram: https://www.instagram.com/amazing_coffee_official/
Official X: https://twitter.com/amazingcoffee__
About Sanritsu Seika Co., Ltd.
Sanritsu Seika was founded in Hamamatsu City, Shizuoka Prefecture, in 1921 (Taisho 10). In the post-war era, the founder named the company "Sanritsu" (meaning "three establishments") to signify the stable coexistence of three parties: production, sales, and consumption, or capital, management, and employees. Even in an era when equality was not yet commonplace, the company name embodies the "founder's aspirations," emphasizing the importance of customers and employees.
Under the philosophy of "Peace of Mind and Satisfaction for Our Customers," we deliver a variety of sweets loved by children and adults alike nationwide through our long-selling products, including Genji Pie, Choco Bat, and Kani Pan.
[Company Profile]
Sanritsu Seika Co., Ltd.
Head Office Location: 1-16-11 Chuo, Chuo-ku, Hamamatsu City, Shizuoka Prefecture
President: Yasumitsu Shimizu
Business Activities: Manufacturing and sales of pies, cookies, bread, hardtack, chocolate products, etc.
Established: October 8, 1921 (Taisho 10)
HP: https://www.sanritsuseika.co.jp/
[Inquiries from Media Regarding This Release]
Sanritsu Seika Co., Ltd. Contact: Public Relations Department, Mochizuki
TEL: 053-453-3114
*Inquiries are limited to the content of this release; sales calls are not accepted.
MAIL: mochizuki@sanritsuseika.co.jp (*For inquiries from general customers, please contact the Customer Service Dial (053-453-3181)).
FACT BOX
- Source: PR TIMES
- Category: コラボレーション
- Organizations: AMAZING COFFEE