Harmonyland 35th Anniversary Event Starts: Grand Ceremony with 22 Characters & 'Prefectural Production for Prefectural Consumption' Project Launch!
Sanrio Character Park Harmonyland in Oita celebrates its 35th anniversary with a spectacular ceremony featuring 22 characters. The park also announced the 'Prefectural Production for Prefectural Consumption' project, aiming for 'Entertainment Resortification' and regional revitalization in collaboration with Oita Prefecture.
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- 📰 Published: April 28, 2026 at 00:00
- 🔍 Collected: April 27, 2026 at 15:32
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Sanrio Entertainment Co., Ltd. (Headquarters: Tama City, Tokyo; President: Aya Komaki) is holding a limited-time event, 'Harmonyland 35th Anniversary,' from Friday, April 24, to celebrate the 35th anniversary of Sanrio Character Park Harmonyland (Oita Prefecture) on April 26, 2026. This release reports on the '35th Anniversary Opening Ceremony' held on Sunday, April 26, the declaration of the 'Prefectural Production for Prefectural Consumption' project, and a preview of the summer event visuals starting July 3.
'Harmonyland 35th Anniversary,' running from April 24, is a limited-time event under the theme '35 Years of Gratitude to the Future.' It expresses appreciation to guests and the local community who have supported the park over 35 years and a commitment to walking toward the future with new guests.
On the opening anniversary, April 26, a ceremony was held to celebrate the 35th year. Hello Kitty and 21 other characters (total 22) appeared in new costumes featuring pink bases with rainbow-colored frills and ribbons, performing a spectacular dance. Special guests Kiichiro Sato, Governor of Oita Prefecture, and Tetsuya Abe, Mayor of Hiji Town, also attended. Simultaneously, the 'Prefectural Production for Prefectural Consumption' project was declared, aiming for visitors to taste Oita's attractive ingredients. The park intends to strengthen ties with the prefecture and region toward becoming an 'Entertainment Resort' and promote tourism and regional revitalization.
The 'Harmonyland 35th Anniversary' will continue to roll out various projects, including anniversary-themed greetings and a special version of the night show, 'Fun×Fan Night Show GIVE YOU♡ ~35th ver.~.' Visuals for upcoming summer events were also pre-released to build excitement.
'Harmonyland has reached its 35th anniversary on April 26 thanks to the support of many customers since its opening in 1991. We celebrate this day with gratitude to everyone who has visited and the local community,' the company stated.
Starting as the 'One Village One Product Craft Park' in collaboration with the local community, Harmonyland has evolved into a 'Stay-type Entertainment Hub.' Recent efforts include a comprehensive partnership agreement with Oita Prefecture, the naming of 'Oita Hello Kitty Airport,' and friendship declarations with Hiji Town and Kitsuki City. At the ceremony, Governor Kiichiro Sato, Mayor Tetsuya Abe, and President Aya Komaki took the stage to mark this milestone.
'Harmonyland 35th Anniversary,' running from April 24, is a limited-time event under the theme '35 Years of Gratitude to the Future.' It expresses appreciation to guests and the local community who have supported the park over 35 years and a commitment to walking toward the future with new guests.
On the opening anniversary, April 26, a ceremony was held to celebrate the 35th year. Hello Kitty and 21 other characters (total 22) appeared in new costumes featuring pink bases with rainbow-colored frills and ribbons, performing a spectacular dance. Special guests Kiichiro Sato, Governor of Oita Prefecture, and Tetsuya Abe, Mayor of Hiji Town, also attended. Simultaneously, the 'Prefectural Production for Prefectural Consumption' project was declared, aiming for visitors to taste Oita's attractive ingredients. The park intends to strengthen ties with the prefecture and region toward becoming an 'Entertainment Resort' and promote tourism and regional revitalization.
The 'Harmonyland 35th Anniversary' will continue to roll out various projects, including anniversary-themed greetings and a special version of the night show, 'Fun×Fan Night Show GIVE YOU♡ ~35th ver.~.' Visuals for upcoming summer events were also pre-released to build excitement.
'Harmonyland has reached its 35th anniversary on April 26 thanks to the support of many customers since its opening in 1991. We celebrate this day with gratitude to everyone who has visited and the local community,' the company stated.
Starting as the 'One Village One Product Craft Park' in collaboration with the local community, Harmonyland has evolved into a 'Stay-type Entertainment Hub.' Recent efforts include a comprehensive partnership agreement with Oita Prefecture, the naming of 'Oita Hello Kitty Airport,' and friendship declarations with Hiji Town and Kitsuki City. At the ceremony, Governor Kiichiro Sato, Mayor Tetsuya Abe, and President Aya Komaki took the stage to mark this milestone.