First Title from 'Sanrio Games'! Release Date Set for October 29, 2026, for the Nintendo Switch/Nintendo Switch 2 Party Game 'Sanrio Party Land'

© 2026 SANRIO CO., LTD.

Sanrio Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Tomokuni Tsuji; hereinafter 'Sanrio') has announced that the release date for 'Sanrio Party Land', a party game software for Nintendo Switch / Nintendo Switch 2, which is the first title under its self-publishing game brand 'Sanrio Games', has been set for Thursday, October 29, 2026. Pre-orders for the physical package version will begin on Wednesday, June 10.

This title is set in a town where many Sanrio characters appear. Players can create their own original avatar and enjoy mini-games and board games together with Sanrio characters. The official website opened today, and a promotional movie has been released.

The physical package version will include a limited-quantity bonus: an original design 'Hello Kitty Mini Mascot Holder'. Additionally, information on early purchase bonuses for the download version, which will be available for pre-order at a later date, has also been revealed.

Furthermore, a special set exclusive to Sanrio Shops and the Sanrio Online Shop, which includes limited-edition goods, will also go on sale. In addition to the various bonuses for the physical and download versions, this special set for Sanrio fans includes a character figure set and an NFC-enabled special card that unlocks limited-costume Sanrio characters playable in the game.

Official website for 'Sanrio Party Land':

https://www.sanrio-games.jp/games/sanrio-party-land

A total of over 145 Sanrio characters appear! Includes over 45 types of original mini-games.

[Hello Kitty's Spinning Speedy Peeler] [Little Twin Stars' Twinkling Star Fishing Challenge]

[Team Purin's Secret Topping] [Sugar Menuet's Un, Deux, Trois]

[Cinnamoroll's Home Run Derby] [Tuxedo Sam's Slippery Present Catch]

The game features over 145 Sanrio characters in total, including 16 characters that can be played with as partners in the game. It includes over 45 types of original mini-games packed with the charm of Sanrio characters, allowing players to see their cute appearances and unexpected sides not often seen. All mini-games are cooperative, themed around 'getting along with everyone', and can be enjoyed not only solo but also with friends and family, supporting up to 4 players.

In addition to mini-games, the game includes various original content such as board games, avatar dress-up, sticker collecting, and fishing. Its intuitive controls make it enjoyable for both children and adults, and it can be played alone or with others.

Ahead of the release, a promotional movie for 'Sanrio Party Land' showcasing some of these mini-games has been released on the official Sanrio Games YouTube channel.

Promotional Movie URL: https://youtu.be/RPGVB9WZ7Bo

Bonus Information

Physical Version Limited Quantity Bonus: 'Hello Kitty Mini Mascot Holder'

Purchasing the physical version will include a Hello Kitty mini mascot holder. It features a neon color scheme inspired by the game's world and is an original design for this title.

*For details on how to pre-order, please visit the official 'Sanrio Party Land' website. *Images are for illustrative purposes. Content and specifications are subject to change without notice. *This is a limited-quantity item. It will end once stock runs out. *May not be available at some stores. Please inquire at the store for details. *This bonus may be offered again in the future.

Download Version Early Purchase Bonus: 'Avatar T-shirt with over 80 Sanrio Characters to Choose From'

Purchasing the download version within the specified period will include an avatar T-shirt (downloadable content) usable in the game. You can choose your favorite character from over 80 designs to dress your avatar.

Details on the start date for download version pre-orders and how to pre-order will be announced sequentially on the official 'Sanrio Party Land' website.

Early Purchase Bonus Redemption Period: Until Thursday, January 28, 2027, 23:59

*Images are for illustrative purposes. Content and specifications are subject to change without notice. *Only available to customers who purchase the download version within the bonus redemption period. *This bonus is clothing exclusively for the avatar. It cannot be worn by Sanrio characters. *Bonuses can be received in-game. An internet connection is required to receive them. *This bonus may be redistributed at a later date.

Sanrio Shop / Sanrio Online Shop Exclusive Set

Sales of a special set exclusive to Sanrio Shops and the Sanrio Online Shop are planned at Sanrio directly-managed stores nationwide, Sanrio corners in department stores (some stores excluded), and the main Sanrio Online Shop.

This special limited set includes, in addition to the various bonuses for the physical and early purchase download versions, a character figure set and an NFC-enabled special card that unlocks Sanrio characters in limited costumes.

Sales are planned as a limited quantity. Details such as the start date for pre-orders will be announced sequentially on the official 'Sanrio Party Land' website.

[Set Contents]

Nintendo Switch game software 'Sanrio Party Land' (physical package version)

Character Figure Set (Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi): Reproduces fun poses and expressions from the game.

NFC-Enabled Special Card (Characters in Fruit Design Costume of Mascot Keychain 'Chibittomo'): A card that allows you to obtain Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi, Pochacco, Badtz-Maru, and U*Sa*Ha*Na wearing the fruit design costume of the mascot keychain 'Chibittomo', playable in the game. The card features NFC (Near Field Communication) functionality.

Hello Kitty Mini Mascot Holder: Same as the limited quantity bonus included with the physical package version.