Sankt Gallen to Release Limited 'Mother's Day Weizen' Fruity White Beer on April 24; Features Shelter Cat Label and Carnation Sets

Sankt Gallen Brewery will release 'Mother's Day Weizen,' a seasonal craft beer characterized by its banana-like aroma and smooth texture. The bottle features a label modeled after a rescued cat and is available in sets with carnations.
新製品NQ 44/100出典:PR Times

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  • 📰 Published: April 23, 2026 at 00:50
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Sankt Gallen Brewery (Atsugi City, Kanagawa; CEO Nobuhisa Iwamoto) will release its Mother's Day limited beer, 'Mother's Day Weizen,' starting Friday, April 24, 2026. This is a seasonal product aimed at Mother's Day on May 10, 2026.

Weizen means 'wheat' in German. While standard beers are made primarily from barley malt, Weizen uses wheat malt for over 50% of its ingredients. Wheat malt contains more protein than barley malt, which gives the beer its signature cloudy white appearance, hence the name 'White Beer.' It offers a soft mouthfeel and low bitterness, making it approachable even for those who typically dislike beer. Furthermore, the yeast produces rich ester components that release a sweet, banana-like fragrance when poured into a glass.

Originally a limited beer served only at directly managed stores, it has been available in bottles during the Mother's Day season since 2024 due to high popularity among women. The label features a black cat that was rescued next to the Sankt Gallen factory and is now kept by the staff. The design depicts the cat sitting politely with a carnation in its mouth. It is a perfect gift for mothers who love cats.

The official online shop offers various assortments, including comparison sets with summer fruit beers (Shonan Gold, Pineapple Ale), 'Gratitude Beer' sets, and sets that include a potted carnation.

Product Examples:
- Mother's Day Weizen & Summer Fruit Beer Comparison Set (3 bottles): 2,574 JPY (Tax/Shipping included)
- Mother's Day Weizen & Gratitude Beer Comparison Set (3 bottles): 2,508 JPY (Tax/Shipping included)
- Potted Carnation & 4-type Craft Beer Set (including Mother's Day Weizen): 4,367 JPY (Tax/Shipping included)
*Note: Delivery for the carnation set will be on May 9 or 10.

About Sankt Gallen:
Sankt Gallen is the 'original microbrewery' that produced and sold small-batch beer in the US before microbrewing was legalized in Japan. Their success caught the attention of US media like TIME and Newsweek, eventually sparking a movement in Japan that led to the deregulation of local brewing. Consequently, they are often referred to as 'Microbrewery No. 0' in the industry. Sankt Gallen focuses exclusively on 'Ales' rather than 'Lagers,' winning numerous awards globally. They continue to promote the appeal of craft beer through unique products like 1.8L bottle beers, 'Barley Wine' released simultaneously with Beaujolais Nouveau, and fruit beers using seasonal ingredients.