Sankt Gallen to Launch "Parrot Scented Beer" on April 1, 2026. Made with 32% Parrot Food. Recreating the Sweet, Savory "Parrot Aroma."

Sankt Gallen Co., Ltd. (Atsugi City, Kanagawa Prefecture / Representative Director Nobuhisa Iwamoto) will launch "Parrot Scented Beer" on Wednesday, April 1, 2026. Orders will be accepted for 24 hours only on the same day via the directly managed online shop, and it will also be available on tap throughout April at the directly managed taproom near the north exit of Hon-Atsugi Station.

This beer recreates the sweet and savory "parrot scent," which is often compared to "kinako" (roasted soybean flour), "toasted bread," and "senbei" (rice crackers).

The scent of parrots is produced when they spread oil secreted from the preen gland at the base of their tail over their feathers during preening. Combined with the influence of grains like foxtail millet, barnyard millet, and Japanese millet that parrots eat daily, many people perceive this scent as sweet and savory.

This scent is affectionately known as "parrot scent" among owners.

Parrot Food Used at 32%. Recreating the "Parrot Scent" with Grains x Kinako

To recreate this "parrot scent," this beer uses grains known as parrot staples such as foxtail millet, barnyard millet, Japanese millet, and kibi (sorghum), along with oats and kinako.

The proportion of these auxiliary ingredients used amounts to 32% of the total.

The Making of Parrot Scented Beer

Since grains are difficult to break down their starch as they are, making them hard to use as beer ingredients, they are first heated with water in a large pot to make them soft like a paste.

The process of continuously stirring the grains, which become increasingly sticky as they heat up, without burning them, was more physically demanding than imagined.

The softened grains are then added to a "mash" made of malt and hot water to create the wort, the base of the beer. Kinako is added in the latter half of the wort boiling process to utilize its savory flavor, and then it is fermented to completion.

1. Boil and soften Japanese millet, foxtail millet, and barnyard millet.
2. The larger grain, kibi (sorghum), is heated for a long time in a separate pot.
3. Combine all grains and simmer while stirring until they become paste-like.
4. Add oats to the "mash" made from crushed malt and hot water.
5. Add the paste-like grains.
6. Add kinako and ferment.

This brew is characterized by the gentle sweetness of the abundant grains and the sweet, savory aroma and aftertaste of kinako.

Please enjoy the sweet and savory aroma, reminiscent of parrots, at your leisure.

Product Overview

【Product Name】Parrot Scented Beer

※This product is classified as "Happoshu" (low-malt beer) because it uses a larger amount of auxiliary ingredients than permitted in Japan. However, its malt content is high, so the tax rate is the same as beer, distinguishing it from tax-saving low-malt beers.

【Contents】330ml

【Alcohol Content】5.5%

【Expiration Date】June 30, 2026 (Refrigeration required)

【Ingredients】Malt, Hops, Oats, Barnyard Millet, Kibi (Sorghum), Foxtail Millet, Japanese Millet, Kinako (Soybean), Lactose, Kinako Flavor

【Sales Locations】Bottles: Exclusive to Sankt Gallen Official Online Shop / Kegs: Directly managed taproom and some other retailers.

【Bottle Price (Example)】Set of 3 bottles: 2,772 yen (includes consumption tax and refrigerated shipping fee)

※Sold only in sets of 3 bottles.

【Sales Period】April 1, 2026 (Wednesday), 24 hours only

※Sales will end if 3,000 bottles are sold out within the period. Sales tend to sell out by evening each year.

＜Available on Tap at the Directly Managed Taproom＞

At Sankt Gallen's directly managed store, located just outside the north exit of Hon-Atsugi Station, this product will be available on tap starting April 1st.

The taproom features the most taps in the Kanagawa prefecture's central area, with 20 taps offering all house-brewed craft beers. From classic styles like Pale Ale and IPA to fruit beers and high-alcohol beers, they are available alongside pizzas baked in a stone oven to order and a selection of world cheeses.

Currently, the taproom offers:
・A lunch plan with all-you-can-eat 6 types of world cheeses.
・A party plan with all-you-can-eat cheese and all-you-can-drink from 20 types of draft craft beers. The "Parrot Scented Beer" is also included in the all-you-can-drink option for the party plan.

【Address】1F, Hon-Atsugi Mylord 2, 2-2-1 Nakamachi, Atsugi City, Kanagawa Prefecture (Immediately outside Hon-Atsugi Station North Exit)
【Phone Number】046-230-7017
【Business Hours】Sun-Thu 12:00 PM - 10:00 PM / Fri, Sat, Day before holiday 12:00 PM - 11:00 PM
※Last order: Food 1 hour prior, Beer 30 minutes prior

【Official Website】https://www.sanktgallenbrewery.com/taproom/

【Instagram】https://www.instagram.com/sanktgallen_taproom/

About Sankt Gallen

Sankt Gallen is the "original craft beer brewery" that manufactured and sold small-batch beers in America before the craft beer industry was legalized in Japan. Its activities were featured in overseas media, influencing the legalization of craft beer in Japan, leading to it being called "Craft Beer No. 0" within the industry.

Adhering to an "ale-only" philosophy, in contrast to mainstream lagers, Sankt Gallen has won numerous awards in domestic and international competitions. They also develop unique products such as chocolate beer, barley wine, and fruit beers, widely promoting the appeal of craft beer.

Furthermore, since 2010, they have continued a project of actually brewing and selling "unbelievable beers" in conjunction with April Fool's Day.

The brand name "Sankt Gallen" originates from the St. Gallen Abbey in Switzerland, which is said to have been the first in the world to obtain a brewing license.

Official Website: https://www.sanktgallenbrewery.com/
X (formerly Twitter): https://twitter.com/SanktGallenSHOP
Facebook: https://www.facebook.com/SanktGallenBrewery
Instagram: https://www.instagram.com/mikisanktgallen/

Sankt Gallen Co., Ltd.

Sankt Gallen Co., Ltd.
Contact Persons: Nakagawa, Iwamoto
TEL: 046-224-2317 (090-4708-4502)
Email: [email protected]
Address: 1137-1 Kaneda, Atsugi City, Kanagawa Prefecture