Izakaya Chain and Sanko Seika Collaborate for Fair Featuring Popular Snacks as Bar Food

Sanko Seika Co., Ltd. (Location: Niigata City, Kita Ward, hereinafter "the Company") will hold its first collaborative fair, "Sanko Seika x Toriichizu Fair," with FS.shake Co., Ltd. (Headquarters: Tokyo, Representative Director: Yuta Endo), the operator of the izakaya chain "Toriichizu." The fair will run from July 6, 2026 (Mon) to the end of August. A total of five limited-edition menu items, made using the Company's long-selling products "Cheese Almond" and "Yuki no Yado," as well as "Sanko no Kaki no Tane," recommended as a snack with drinks, will be offered at 11 stores: 10 in Tokyo and 1 in Niigata.

Background of the Project: Proposing New Ways to Enjoy Rice Crackers - Pursuing Compatibility with Alcohol

Under its corporate brand slogan, "Make Wow Moments. Let's create moments of joy!", the Company planned this collaborative fair as part of its initiative to deliver new "Wow" moments to customers' daily lives.

This collaboration marks the Company's first full-scale initiative with an izakaya chain. To convey the other side of our products, which are familiar as snacks and tea accompaniments at home and in the office, as "bar food" to more people, we will propose the appeal and value of our products in drinking scenes through cooperation with "Toriichizu," a popular izakaya enjoyed by many customers nationwide. We hope that even those who do not usually eat rice crackers will take this opportunity to try "Cheese Almond," "Yuki no Yado," and "Sanko no Kaki no Tane."

*Please refrain from drinking alcohol if you are under 20 years of age, do not drink and drive, and avoid alcohol during pregnancy or breastfeeding.

Five Limited-Edition Menus Created with Three Popular Products

Each menu item was developed to maximize compatibility with alcohol while leveraging the characteristics of each product. Please pay attention to the featured products that exhibit new deliciousness through their encounter with Toriichizu's culinary expertise.

[Menu items using Cheese Almond (3 items)]

Banshaku Yodare Dori (399 yen - 439 yen incl. tax)

Honey Cream Cheese Almond (399 yen - 439 yen incl. tax)

Zakuzaku Posatora (399 yen - 439 yen incl. tax)

[Menu item using Sanko no Kaki no Tane (1 item)]

Kaki no Tane Hiyayakko (399 yen - 439 yen incl. tax)

[Menu item using Yuki no Yado (1 item)]

Yuki no Yado Ice (299 yen - 329 yen incl. tax)

Banshaku Yodare Dori

Honey Cream Cheese Almond

Zakuzaku Posatora

Kaki no Tane Hiyayakko

Yuki no Yado Ice

*Menu names, specifications, and prices are subject to change without notice.

Fair Details

[Event Period]: July 6, 2026 (Mon) - End of August *Ends when supplies run out

[Participating Stores]: Total 11 stores

In Tokyo: Shinjuku Kabukicho Store, Ikebukuro West Exit Store, Ikebukuro East Exit Store, Shibuya Center Gai Store, Shibuya Mark City Store, Akihabara Store, Akabane East Exit Station Front Store, Nakano North Exit Store, Meguro Store, Ueno Store (10 stores)

Niigata Prefecture: Niigata Station Front Store (1 store) In addition to popular stores in the Tokyo metropolitan area, the fair will also be held at the Niigata Station Front Store in Niigata Prefecture, the location of Sanko Seika's headquarters.

SNS Campaign to Coincide with the Collaborative Fair

In conjunction with the collaborative fair, a prize campaign will be held on Sanko Seika's official X (formerly Twitter) account.

[Campaign Overview]

Period: July 6, 2026 (Mon) - July 20, 2026 (Mon, holiday)

Participation Requirements: Follow Sanko Seika's official X account & repost or like the target post

Prizes: Assortment of Sanko Seika products (for reposts), Toriichizu all-you-can-eat & all-you-can-drink ticket (for likes)

Other: Double your chances of winning by replying to the campaign post with a photo of the collaborative menu taken at a participating Toriichizu fair store.

A New Challenge to Expand Brand Potential

Since its founding in 1962, the Company has delivered happiness to customers' lives through various products, including long-selling items such as "Yuki no Yado" (released in 1977) and "Cheese Almond" (released in 1985). In recent years, we have been actively developing initiatives that propose new ways to enjoy our products, such as cross-industry collaborations utilizing our brands, joint projects with the snack industry through "Mama no Ichioshi," and the "Cheese Almond" pop-up bar in 2024.

Through this collaboration, we aim to create product value that transcends traditional usage scenarios and expand recognition among new customer segments. Furthermore, based on the results of this initiative, we will actively consider the potential for collaborations with various industries and business formats in the future, and work to further discover and cultivate the appeal of our brands.

About "Cheese Almond"

"Cheese Almond" is a snack characterized by the combination of three flavors: a crispy rice cracker topped with mild cheese and unsalted almonds. It celebrated its 40th anniversary in 2025. Since its release, it has been popular for many years as a snack, tea accompaniment, and bar food.

Cheese Almond: https://www.sanko-seika.co.jp/cheese-almond/

About "Yuki no Yado"

"Yuki no Yado," released in 1977, is a rice cracker characterized by its crisp yet soft texture and its sweet and salty flavor. "Yuki no Yado Salad" and "Yuki no Yado Brown Sugar Milk Flavor" are sold as standard products in the rice cracker line.

Yuki no Yado: https://www.sanko-seika.co.jp/product/brand/雪の宿/

About "Sanko no Kaki no Tane"

"Sanko no Kaki no Tane" boasts the rich flavor of glutinous rice and a light texture. Three varieties are available: "Dashi Uma Shoyu" with a savory bonito dashi flavor, "Ume Zarame" popular for its sweet and sour plum and sugar flavor, and "Kaoru Nori Shio" offering a rich seaweed aroma.

Sanko no Kaki no Tane: https://www.sanko-seika.co.jp/product/brand/柿の種/

About "Toriichizu"

"Toriichizu" is a popular chicken izakaya with the slogan "Devoted to Chicken."

Customers can enjoy a menu centered on chicken dishes such as Imabari-style yakitori, secret skin skewers, mizutaki (boiled chicken hot pot), fried chicken, and chicken nanban, all at affordable prices.

We will continue to aim to be a brand loved by customers nationwide as an easily accessible izakaya, cherishing "Affordable, Delicious, and Fun."

https://toriichizu.net/

Overview of Sanko Seika Co., Ltd.

Sanko Seika Co., Ltd. is a confectionery manufacturing and sales company founded in 1962.

Its main products include rice crackers such as "Yuki no Yado" (released in 1977) and "Parinko" (released in 1975), "Niigata Shikomi," and "Marudai Mame Senbei"; rice crackers like "Cheese Almond"; arare and okaki such as "Tsubuyori Komochi" and "Sanko no Kaki no Tane"; karinto products like "Mix Karinto"; and mochi-like gummies made with rice flour called "Mochikua."

About "Make Wow Moments."

Sanko Seika Co., Ltd. has adopted "Make Wow Moments. Let's create moments of joy!" as its corporate brand slogan.

"Wow" signifies excitement, thrill, surprise, and bursting happiness. We at Sanko Seika will continue to be a presence that delivers such "Wow" moments and creates scenes of happiness for everyone.

https://www.sanko-seika.co.jp/company/slogan/

About Safety and Security

By delivering safe and secure products to everyone, we contribute to customer happiness through food, and as a company, we are working with the entire organization to thoroughly implement product quality control and improve the working environment to achieve our corporate philosophy of "Three Happinesses" (1. Happiness for Customers, 2. Happiness for Business Partners, 3. Happiness for Employees).

https://www.sanko-seika.co.jp/safety/

- Headquarters: Niigata City, Kita Ward - Business Activities: Manufacturing and sales of confectionery - https://www.sanko-seika.co.jp/