Parinko "Co-creation Contest" Winning Designs Selected for Commercialization from 602 First-Round Entries
Sanko Seika will commercialize 18 winning designs from 602 entries in the Parinko 50th-anniversary contest, featuring them on individual packages starting late July 2026.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:30
- 🔍 Collected: April 23, 2026 at 11:01
- 🤖 AI Analyzed: April 24, 2026 at 02:10 (15h 8m after Collected)
Sanko Seika Co., Ltd. (Location: Kita-ku, Niigata City) is holding the consumer-participatory design co-creation project "Parinko Contest Created by Everyone" to commemorate its 50th anniversary. In the first "Small Bag Design Contest," we received 602 entries, exceeding our expectations. As a result of rigorous judging, we have selected 18 Excellence Award winning works and 32 Parinko Award winning works.
All 18 Excellence Award winning designs will be adopted for the individual packaging (small bags) of the product and will be sold as "Parinko" for a limited time starting from late July 2026.
A Massive Response with Over 600 Entries! The "Parinko Love" of Fans Gathers
In this "Small Bag Design Contest," highly individualistic works filled with affection and memories of "Parinko" were submitted from all over the country, totaling 602 entries. A wide range of age groups, from children to adults, participated, making us realize once again that "Parinko" is a brand that continues to be loved by people of all generations.
As a result of rigorous judging, 18 particularly outstanding works were selected as Excellence Awards. Embodying the project's concept of "creating together," all 18 works will be adopted as the actual product's small bag designs for commercialization.
Additionally, the 50 winning works—consisting of the 18 Excellence Awards and 32 "Parinko Awards" given to works that unfortunately missed out on the Excellence Award but demonstrated strong love for Parinko—are also announced on the campaign site.
About the Announcement of Winning Works
Announcement Location: Within the "Phase 1" section of the special campaign site
Announcement Content: Illustrations and nicknames of Excellence Award / Parinko Award winners
Winning Works Announcement Page: https://sanko-seika.co.jp/parinko50thcontest/award.html
Contest Top Page: https://www.sanko-seika.co.jp/parinko50thcontest/
Commercialization Overview
Product Name: Parinko (Salt Flavor) Excellence Award Winning Design Small Bag Specification
Release Period: Scheduled to be released for a limited time from late July 2026 to the end of March 2027
Sales Area: Supermarkets, drugstores, etc. nationwide
Price: Planned to be about the same as regular "Parinko"
Bonus: Excellence Award winners will receive "Parinko in small bags with Excellence Award designs" upon release.
* Details of the released product (product specifications, price, sales channels, etc.) will be announced again around the release in late July 2026.
"Co-creation" with Fans for the Next 50 Years
Since its launch in 1975, "Parinko" has been loved by many customers and celebrated its 50th anniversary in March 2025. The "Parinko Contest Created by Everyone," which began on the occasion of this milestone, is an initiative to create new appeal for "Parinko" together with our fans.
In the "Parinko Contest Created by Everyone," the second phase, "Call for Memories and Episodes" (until April 30, 2026), is currently underway. The episodes related to "Parinko" that we receive will be introduced later on the special campaign site and will be utilized for brand promotion and product planning and development.
We will continue to value the voices of our customers and aim to be "Parinko" that continues to be loved for the next 50 years as a "co-creation brand" walking alongside our fans.
About the Long-selling "Parinko," Over 50 Years Since Launch
Launched in 1975, "Parinko" is a soft rice cracker perfect for snacks, with a light and soft texture that cracks crisply and a small size that fits perfectly in a child's hand. It celebrated its 50th anniversary in March 2025. As standard products, we are currently selling "Parinko," which has a simple yet profound salt flavor, and "Parinko Nori-Shio Flavor," which is rich in seaweed flavor.
Parinko's official characters Parun, Rirun, and "Parinko and Friends" convey the joy of snacks and the charm of rice crackers to children through product packaging and the factory tour facility "Parinpia."
Parinko: https://www.sanko-seika.co.jp/parinko/
Character Introduction: https://www.sanko-seika.co.jp/parinko/character/
Factory Tour Facility "Parinpia": https://www.sanko-seika.co.jp/cp-d/parinpia/
Overview of Sanko Seika Co., Ltd.
Sanko Seika Co., Ltd. is a confectionery manufacturing and sales company founded in 1962.
Our main products include rice crackers such as "Yuki no Yado" launched in 1977, "Parinko" launched in 1975, "Niigata Jikomi," and "Marudaizu Senbei," as well as rice crackers including "Cheese Almond."
All 18 Excellence Award winning designs will be adopted for the individual packaging (small bags) of the product and will be sold as "Parinko" for a limited time starting from late July 2026.
A Massive Response with Over 600 Entries! The "Parinko Love" of Fans Gathers
In this "Small Bag Design Contest," highly individualistic works filled with affection and memories of "Parinko" were submitted from all over the country, totaling 602 entries. A wide range of age groups, from children to adults, participated, making us realize once again that "Parinko" is a brand that continues to be loved by people of all generations.
As a result of rigorous judging, 18 particularly outstanding works were selected as Excellence Awards. Embodying the project's concept of "creating together," all 18 works will be adopted as the actual product's small bag designs for commercialization.
Additionally, the 50 winning works—consisting of the 18 Excellence Awards and 32 "Parinko Awards" given to works that unfortunately missed out on the Excellence Award but demonstrated strong love for Parinko—are also announced on the campaign site.
About the Announcement of Winning Works
Announcement Location: Within the "Phase 1" section of the special campaign site
Announcement Content: Illustrations and nicknames of Excellence Award / Parinko Award winners
Winning Works Announcement Page: https://sanko-seika.co.jp/parinko50thcontest/award.html
Contest Top Page: https://www.sanko-seika.co.jp/parinko50thcontest/
Commercialization Overview
Product Name: Parinko (Salt Flavor) Excellence Award Winning Design Small Bag Specification
Release Period: Scheduled to be released for a limited time from late July 2026 to the end of March 2027
Sales Area: Supermarkets, drugstores, etc. nationwide
Price: Planned to be about the same as regular "Parinko"
Bonus: Excellence Award winners will receive "Parinko in small bags with Excellence Award designs" upon release.
* Details of the released product (product specifications, price, sales channels, etc.) will be announced again around the release in late July 2026.
"Co-creation" with Fans for the Next 50 Years
Since its launch in 1975, "Parinko" has been loved by many customers and celebrated its 50th anniversary in March 2025. The "Parinko Contest Created by Everyone," which began on the occasion of this milestone, is an initiative to create new appeal for "Parinko" together with our fans.
In the "Parinko Contest Created by Everyone," the second phase, "Call for Memories and Episodes" (until April 30, 2026), is currently underway. The episodes related to "Parinko" that we receive will be introduced later on the special campaign site and will be utilized for brand promotion and product planning and development.
We will continue to value the voices of our customers and aim to be "Parinko" that continues to be loved for the next 50 years as a "co-creation brand" walking alongside our fans.
About the Long-selling "Parinko," Over 50 Years Since Launch
Launched in 1975, "Parinko" is a soft rice cracker perfect for snacks, with a light and soft texture that cracks crisply and a small size that fits perfectly in a child's hand. It celebrated its 50th anniversary in March 2025. As standard products, we are currently selling "Parinko," which has a simple yet profound salt flavor, and "Parinko Nori-Shio Flavor," which is rich in seaweed flavor.
Parinko's official characters Parun, Rirun, and "Parinko and Friends" convey the joy of snacks and the charm of rice crackers to children through product packaging and the factory tour facility "Parinpia."
Parinko: https://www.sanko-seika.co.jp/parinko/
Character Introduction: https://www.sanko-seika.co.jp/parinko/character/
Factory Tour Facility "Parinpia": https://www.sanko-seika.co.jp/cp-d/parinpia/
Overview of Sanko Seika Co., Ltd.
Sanko Seika Co., Ltd. is a confectionery manufacturing and sales company founded in 1962.
Our main products include rice crackers such as "Yuki no Yado" launched in 1977, "Parinko" launched in 1975, "Niigata Jikomi," and "Marudaizu Senbei," as well as rice crackers including "Cheese Almond."