[Sanko Pet First!] Reproducing the "Unprotected Happiness" of Your Beloved Dog! Introducing the "This Dog's Comfort Mat" - A Healing Design Mat Inspired by Dogs

Sanko Co., Ltd. (Headquarters: Kainan City, Wakayama Prefecture, Representative Director: Taiki Kadoya), which provides integrated product development, manufacturing, and sales of life support products, focusing on cleaning, disaster prevention, and pet supplies, is pleased to announce the launch of its first dog-motif interior accent mat, "This Dog's Comfort Mat" (4 types in total), under its pet care brand "Sanko Pet". The mat will be available for pre-sale in limited quantities at the "Sanko Pet" booth during the "15th Interpets Tokyo" held at Tokyo Big Sight for three days starting April 3, 2026 (Friday). Sales will begin on the official online shop starting April 6, 2026 (Monday).

New Launch: "Sanko Pet's" First Dog-Motif Design Mat

The pet care brand "Sanko Pet" is launching a new design mat inspired by dogs, called "This Dog's Comfort Mat." Until now, "Sanko Pet" has focused on functional products with simple designs based on solid colors, easily blending into daily life, under the theme of "Living with this dog forever." This time, for the first time in the brand's history, dog-inspired designs are being introduced. By incorporating values such as design and affection alongside functionality, the brand aims to become a pet care brand that feels more intimate in people's lives.

Development Background and Concept of "This Dog's Comfort Mat"

In recent years, pets have transcended the relationship of "owner" and "pet" to be seen as partners with whom we share our lives. This product has been developed with an emphasis on values such as "playfulness" and "affection," in addition to traditional functionality. While maintaining ease of use as a pet product, the aim is to enrich the living space shared by pets and people by creating a product that owners can enjoy looking at and feel comfortable touching in their daily lives. The target audience includes not only traditional pet owners but also those who love dogs but find it difficult to own one, as well as those who prioritize interior design. Therefore, the design strikes a balance between being easy to integrate into living spaces and being approachable, rather than pursuing hyperrealism.