Popular Inbound Tourist Souvenir Shop 'Sanki Zakka' Opens New Store at Hilton Tokyo Bay on April 3, 2026

## Sanki Zakka, the JAPAN souvenir shop popular with inbound tourists, opens a new store at Hilton Tokyo Bay on April 3, 2026
### Find My JAPAN, operator of Sanki Zakka, officially launches its inbound shop planning business for hotels and tourist facilities

Sanki Shoji Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Yoshinobu Kumagai) has announced that its new business venture, Find My JAPAN, held the grand opening of 'Sanki Zakka Hilton Tokyo Bay Store' on the first floor of Hilton Tokyo Bay (Urayasu, Chiba) on April 3, 2026.

In recent years, with the increase of inbound guests at Hilton Tokyo Bay, guest demands have diversified. Amidst this, expectations have grown for an in-hotel store that not only sells souvenirs but also allows guests to experience Japanese culture. In response, Sanki Zakka, which has garnered support from inbound travelers in Harajuku with its store development combining Japanese culture and experiences, found its実績 and concept to be a perfect match for Hilton Tokyo Bay's needs.

### Why Sanki Zakka is popular with inbound travelers

As the number of foreign visitors to Japan increases, a common issue pointed out in many tourist spots is that 'the same souvenirs are sold everywhere.' In this situation, Sanki Zakka aims to be a 'souvenir shop where you can experience Japanese culture.' Sanki Zakka is not just a store that lines up traditional Japanese crafts. It discovers contemporary artists and craftsmen from all over Japan and selects products that exude uniqueness, playfulness, and the stories behind them.

Furthermore, the store offers services where customers can experience Japanese culture, such as:
- Chopstick engraving service
- Creating original Omikoshi (portable shrine) charms
- Trying on popular KIMONO

With its hospitality-filled customer service, the store has received high ratings on Google reviews. This unique product selection, cultural experience, and proven service for international customers led to the opening of the store at Hilton Tokyo Bay.

## The concept is a 'Treasure Box of Japanese Culture'

Hilton Tokyo Bay hosts a diverse, international, and wide-ranging demographic of guests, including families on vacation, business travelers, and event attendees from around the world. Re-examining what constitutes a suitable souvenir shop for such a location, Find My JAPAN redesigned the store from its concept and product lineup to its experiential services. The goal was to create a store like a 'Treasure Box of Japanese Culture,' packed with the charms of Japan.

The store features works by Japanese artists and craftsmen, playful good luck charms and designer goods, and experiences to enjoy Japanese culture. Additionally, from the KIMONO brand 'San mile,' a black haori jacket and kids' hanten jacket, planned and produced to commemorate the opening, are also available. From KIMONO to sweets, the diverse charms of Japanese culture are sprinkled throughout this small space.

'We wanted to create a store where visitors from distant countries happen upon it within the hotel and unexpectedly encounter the fun and beauty of Japanese culture. A place that sparks small discoveries and emotions.'

The Hilton Tokyo Bay store is a new form of Sanki Zakka born from this sentiment.

## Full-scale launch of the inbound shop planning business

Find My JAPAN is not just a souvenir shop operator but a team of specialists with a strength in 'inbound focus' that creates diverse forms of 'Japaneseness.'

The team includes members with careers in launching major lifestyle bookstores and MD experience for their overseas stores, as well as members who have led product development and planning from all over Japan for nearly 20 years at a nationwide lifestyle shop.
Global members who evaluate Japanese culture from a foreigner's perspective are also an indispensable essence.

In addition to their past experience, they utilize 'live' data from the directly managed Harajuku store to create stores and sales floors tailored to each location and project, solving issues such as:

- Wanting to break away from being 'just another souvenir shop'
- Wanting to enrich the product lineup for inbound tourists
- Wanting to increase the average customer spend of the current sales floor
- Wanting to effectively utilize vacant spaces in hotels and inns
- Struggling with the training of MD personnel for variety shops and souvenir stores
- Needing to launch a retail store urgently

With the opening at Hilton Tokyo Bay as a catalyst, they will fully expand their inbound shop planning business for hotels, tourist facilities, commercial complexes, and theme parks.

Instead of being 'the same souvenir shop everywhere,' they aim to create stores that become lasting memories for travelers, allowing them to feel the charm of Japanese culture.