Transform Your World the Moment You Dress Up: Sapporo Bridal Fair 2026, Exclusive June Event Offering Free Trial of Latest Gowns and 14 Luxurious Benefits for a Magical Weekend Discovering the Most Beautiful You

The greatest benefit of attending this fair is the opportunity to be among the first to view and try on the entire collection for free from 'Premier Line (Premier Line)', a top-tier bridal attire line that has received overwhelming support from brides across Japan. Additionally, we've prepared our most powerful lineup yet: the '14 Major Benefits.' This is your chance to achieve your ideal photo wedding smarter and more affordably than anywhere else.

Why not take that first step toward discovering a new version of yourself, together with your loved one or family, while enjoying a date or shopping trip?

Free Fitting Event: Become the Ultimate Center of Attention with the Premium Dress Line 'Premier Line'

The highlight of this bridal fair is undoubtedly the free trial and viewing experience of the highly acclaimed premium attire 'Premier Line (Premier Line),' renowned for its elegant and refined sophistication.

This collection exudes an overwhelming confidence that will make you feel: 'This is completely different from any wedding dress I've ever seen before.'

From luxurious gowns with unmatched fabric thickness and delicate lacework, to nationally rare designer brands available exclusively at 'Photo Studio Palette' in Hokkaido—each piece is handcrafted, allowing for intricate details and an overwhelming volume that instantly transforms you into the 'ultimate center of attention' the moment you wear it.

Featured Fair Dresses & Traditional Japanese Attire Lineup

SACHIKO TSUTSUI “MintGreen”: The #1 favorite among real brides. A voluminous dress filled with the designer's passion, making your heart flutter the moment you put it on.

JILL STUART New Lace Dress: A retro-classic full lace dress. Loved for its delicate elegance and flattering fit on the skin.

Sanmode Purple Lame Tulle Dress: A beautiful design that combines sleeves and tulle, allowing you to wear it stylishly or elegantly. Available for trial only during this limited period.

Black Color Mermaid Dress: Currently trending big on social media! Features a gorgeous, lustrous fabric and puff sleeves that beautifully accentuate your body lines. Its SS rank also makes it an affordable option.

[NEW] Premier “Pink Traditional Wear” & “Navy Flower”: Refined traditional styles that avoid being too classical, including elegant kakeshita in a sophisticated cherry-blossom pink accented with gold and silver threads, and modern Japanese wear from a renowned Kyoto manufacturer.

Realizing Your Ideal Vision: 'Total Coordination' Expertise and Reassuring Production

No matter how beautiful a dress is, its charm is halved if the hair, makeup, and overall balance don't align. The reason Photo Studio Palette continues to be chosen by so many couples is its overwhelming 'total coordination' expertise.

At our studio, dedicated makeup artists with in-house bridal qualifications provide personalized 'customized hair and makeup' services, tailored to each client's skin tone and preferences to maximize their natural beauty. Even with the same outfit, we create a unique, special look for you through combinations of accessories and styling.

Additionally, on the day of the fair, professional counselors who have celebrated over 2,000 couples will be available. Even if you don't yet have a clear image, rest assured. We will carefully listen to your unspoken 'ideal atmosphere' and help shape your once-in-a-lifetime wedding photos into a clear, tangible form.

Unprecedented Power-Up! Choose from '14 Major Benefits' for a Smart and Affordable Experience

The 10 major benefits that received huge acclaim at the previous fair have now been significantly upgraded to '14 Major Benefits'! From especially popular options, you can freely select up to 5 benefits based on your contracted plan.

Depending on the combination, you could save over ¥50,000 with this special price reduction—a perfect opportunity to fulfill your uncompromising bride's desires within your budget.

Premium attire 'PremierLine' up to 70% OFF

Weekend and holiday shooting fees are 'halved'! (Studio shooting: normally ¥15,000 → ¥7,500 / Location shooting: normally ¥30,000 → ¥15,000) *Excluding tax

Complimentary A4 Welcome Board, exclusively designed by Photo Studio Palette (a huge hit among those planning ceremonies!)

Free album upgrade

Free family photo option (including children's attire)

Original movie gift

20% OFF on location plan fees (including popular spring and summer location shoots!)

*The number of selectable benefits varies depending on the plan (1-day location, 1-day album, 2-outfit location, other studio plans, etc.). *Cannot be combined with monthly benefits.

Peace of Mind for First-Timers: 'Free Studio Tour' with All Experiences at ¥0

Couples who are nervous about visiting a photo studio for the first time or who simply want to check out the studio atmosphere are warmly welcome. All fair-period activities—including viewing, estimates, fittings, and counseling—are completely free (ALL ¥0). Feel free to drop by casually, as if on a date, while shopping at Sapporo Factory.

The Sapporo Factory branch features a full-scale chapel studio and traditional Japanese-style studio unmatched elsewhere. For those who wish, we also offer a 'studio tour' that guides you through the actual shooting spaces. Experiencing the way light enters and the three-dimensional feel of the backgrounds will make your vision for the shoot day expand with excitement.

We've already started accepting bookings for 'summer location shoots,' where fresh greenery is vividly captured, and have received numerous inquiries. Popular weekend and holiday slots during peak seasons fill up quickly, so we recommend visiting the studio during the fair period and securing your slot early.

Bridal Fair Overview

To ensure all visitors can enjoy a relaxed experience, the fair is completely reservation-based. Please let us know your interest in attending the 'Bridal Fair' via web, LINE, or phone using your preferred method.

[Event Schedule]

All weekends and holidays in June 2026

June 6 (Sat), 7 (Sun)

June 13 (Sat), 14 (Sun)

June 20 (Sat), 21 (Sun)

June 27 (Sat), 28 (Sun)

[Event Venues]

[Venue 1] Sapporo Factory Branch (featuring a full chapel, traditional Japanese rooms, and a wide selection of dresses)

[Venue 2] Sapporo Central Branch (behind PARCO, private studio with fully enclosed rooms) *Simultaneously hosted!