Announcement of Club's First Ever Common New Slogan for the 2026/27 Season, 'ONE VIOLET', for Top Team and Regina

~Uniting All Things Violet to March Forward into a New Era~

Sanfrecce Hiroshima is pleased to announce that the club slogan for the 2026/27 season has been decided as 'ONE VIOLET', to be shared by both the top team (men's) and Sanfrecce Hiroshima Regina (women's). This marks the first time in the club's history that both teams will compete under the same slogan.

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Meaning Behind the Slogan 'ONE VIOLET'

The 2026/27 season signifies a new era for Japanese football as the J.League transitions its season schedule. Sanfrecce Hiroshima is entering a historic structural transformation, with the top team and Regina commencing their seasons on the same timeline and sharing moments of joy together. To align with this major shift, we are adopting the club's first-ever common slogan for the top team and Regina: 'ONE VIOLET'.

We will embody the football DNA deeply rooted in both teams – an attacking, aggressive style of play where the entire team fights together until the very end – while also creating reciprocal synergy off the pitch. We will unite the strength of all stakeholders – players, staff, fans, supporters, corporate partners, and the city of Hiroshima – under the color 'VIOLET' (ONE).

Based on 'ONE VIOLET', we will vigorously promote the acquisition of titles by both teams, further development of the local community centered around EDION Peace Wing Hiroshima, and initiatives aimed at achieving lasting world peace, which is Hiroshima's mission.

Slogan Components

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Combination Variations

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