BL Context Lecture for Men: Free Zoom Webinar Announcement - April 16, 2026 (Thu) 14:00-15:00

BL is creating business opportunities in a wide range of fields such as publishing, video, and games. However, in production and planning, it is not uncommon for male staff to find it difficult to understand the intuitive aspects such as 'why this scene resonates' or 'what appeals to fujoshi.' Sandias Co., Ltd., which operates the BL information site 'Chilchil,' will hold a free webinar where Hiroshi Ide (President Hiroshi), director of the Fujoshi Marketing Research Institute, who has been involved in BL for 18 years, will explain in an easy-to-understand manner from a business perspective why men find it difficult to understand BL and the points where they tend to stumble. 'Why don't fujoshi honestly convey the charm of BL?' 'Why isn't it enough to just feature handsome characters?' These are common questions male staff often have on site. In fact, behind this, there are different 'emotional circuits' between those who like BL and those who are indifferent. It is important to understand this way of thinking. However, fujoshi have a contradictory psychology of wanting BL to be understood, but at the same time rejecting superficial understanding. Also, non-fujoshi tend to think that 'if there are many handsome men, it will be popular,' but what many fujoshi seek is the deepening of relationships between characters and the 'drama of interaction' where negative emotions change through dialogue. The appearance of handsome men can be a starting point for engaging with a work, but the charm of the characters is important for sustained interest. In this webinar, the structure of BL will be explained in a systematic way that even beginners can understand, using specific examples of works. The content will be useful for everyone involved in the BL business. Speaker: Hiroshi Ide, Director, Fujoshi Marketing Research Institute. Click here to apply (free).