First Collaboration Between "Maison de FLEUR" and "Ishiyowachan"! Special Collaboration Items to Go on Sale from July 18 (Sat)

San-X Co., Ltd. (Head Office: Chiyoda-ku, Tokyo) is pleased to announce that the first collaboration items between "Ishiyowachan" and "Maison de FLEUR" (operated by Stripe International Inc., Head Office: Okayama City, Okayama Prefecture) will be released on July 18, 2026 (Sat) at all Maison de FLEUR stores nationwide and on Stripe International's EC site "STRIPE CLUB," among others.

A total of 6 new items will be available, featuring exclusive art of Ishiyowachan elegantly adorned with blue flowers.

Items include original plush toys and plush toy bag charms to commemorate this special collaboration, as well as a square tote bag with an eye-catching appliqué that expresses Ishiyowachan in a fluffy boa material.

About "Ishiyowachan" "Ishiyowachan" is a character from San-X that has gained attention on social media since its debut in March 2024. Many users on social media have expressed empathy with Ishiyowachan, who experiences days of "weak bones," saying "Maybe I'm Ishiyowachan...?" The character has garnered significant support, with over 100,000 followers on X (formerly Twitter).

▼Ishiyowachan Official X (@Ishiyowachan_) here https://x.com/Ishiyowachan_

▼Ishiyowachan Special Site here https://www.san-x.co.jp/ishiyowachan/

"Ishiyowachan x Maison de FLEUR" Collaboration Collection Item Details 1

*All prices include tax.

Original plush toys and plush toy bag charms are available to commemorate this special collaboration.

This refreshing and elegant collection features Ishiyowachan with a face expressed in blue embroidery.

Please pay attention to the cute appearance of Ishiyowachan, adorned with voluminous flowers.

・Ishiyowachan Bag Charm: 3,850 yen (tax included)

・Ishiyowachan Plush Toy: 4,400 yen (tax included)

<Stores Selling Bag Charms and Plush Toys>

Release Date: July 18, 2026 (Sat)

Sales Locations:

・All Maison de FLEUR stores

・earth music & ecology Aeon Mall Okayama store (store with Maison de FLEUR attached)

・Official online store STRIPE CLUB, ZOZOTOWN (Sales start July 18, 2026 (Sat) at 12:00 PM)

・Rilakkuma Store (excluding Sapporo Parco store, Tokyo Station store, Tokyo Skytree Town Solamachi store) ・San-X Net Shop *Sales start July 21, 2026 (Tue)

*For sales at all Maison de FLEUR stores and the official online store STRIPE CLUB, please check here: https://stcl.page.link/HWFQ

*At Rilakkuma Store, sales are limited to one item per person per transaction.

*San-X Net Shop may impose purchase limits. Please check the website for details.

"Ishiyowachan x Maison de FLEUR" Collaboration Collection Item Details 2

Items include a square tote bag with an eye-catching appliqué that expresses Ishiyowachan in a fluffy boa material, and a shoulder bag with a striking large ribbon with foil print. Also available are a shoulder bag with subtle ribbon embellishments on the strap, and a towel handkerchief with cute Ishiyowachan and flower embroidery.

・Ishiyowachan Shoulder Bag: 7,000 yen (tax included)

・Ishiyowachan Square Tote: 8,800 yen (tax included)

・Ishiyowachan Shoulder Embroidery Charm: 4,950 yen (tax included)

・Ishiyowachan Towel Handkerchief: 1,870 yen (tax included)

<Sales Locations>

Release Date: July 18, 2026 (Sat)

Sales Locations:

・All Maison de FLEUR stores

・earth music & ecology Aeon Mall Okayama store (store with Maison de FLEUR attached)

・Official online store STRIPE CLUB, ZOZOTOWN (Sales start July 18, 2026 (Sat) at 12:00 PM)

・Rilakkuma Store (Available only at Harajuku store, Ikebukuro Sunshine City store, Shinjuku store, Osaka Umeda store)

*For sales at all Maison de FLEUR stores and the official online store STRIPE CLUB, please check here: https://stcl.page.link/HWFQ

*At Rilakkuma Store, sales are limited to one item per person per transaction.

"Ishiyowachan x Maison de FLEUR" Design Original Postcard Present

Receive an "Original Postcard" with the purchase of one or more "Ishiyowachan x Maison de FLEUR" collaboration items.

There are two types: a Rilakkuma Store limited design and a Maison de FLEUR limited design.

<Rilakkuma Store Limited Design><Maison de FLEUR Limited Design>

Distribution Date: July 18, 2026 (Sat) ~ while supplies last

Distribution Locations: Rilakkuma Store (excluding Sapporo Parco store, Tokyo Station store, Tokyo Skytree Town Solamachi store), all Maison de FLEUR stores nationwide, earth music & ecology Aeon Mall Okayama (store with Maison de FLEUR attached)

*One gift per person per transaction. *Even if you purchase two or more "Ishiyowachan x Maison de FLEUR" collaboration items in a single transaction, only one gift will be given per person. *Limited quantity, available while supplies last.

About San-X (https://www.san-x.co.jp/company/) San-X continues to create over 1,000 100% original characters, including Rilakkuma, Sumikko Gurashi, and Tarepanda, delivering their unique charm to the world through original products, licensing, various events and promotions, and video content. Their characters are not just cute, but also possess a surreal humor that brings a smile, and a gentle warmth that embraces the heart. San-X characters, with their appeal beyond mere cuteness, attract many people.

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