San-X to Release New "Rilakkuma Lab" Theme Products in July 2026

San-X Co., Ltd. has announced the release of new products for its popular "Rilakkuma" character, featuring the new theme "Rilakkuma Lab," starting around July 2026 in stores nationwide and online shops.

The "Rilakkuma Lab" theme explores the secrets of Rilakkuma and friends, featuring content like Rilakkuma robots and scenes of experiments and research.

The theme is characterized by its futuristic and trendy design. Exciting items will appear, including plush keychains of Rilakkuma characters with long, slender limbs, plastic model-style keychains, square pouches, and beaker-style mugs.

Attention is also drawn to easy-to-use stationery, office and daily goods suitable for adults, and plushies that fit well with fashion and interior decor.

■ Featured Items
- Memo Pad (385 yen each, tax incl.): 80 pages, 4 variations
- Clear Holder (198 yen each, tax incl.): A4 size
- Drop Seal Bits (495 yen each, tax incl.): Foil-stamped, 24 pieces
- Pen Pouch (2,200 yen, tax incl.): Synthetic leather/PVC, with inner pocket and metal mascot
- Plush Pen Pouch (1,980 yen, tax incl.)
- Square Pouch (2,420 yen, tax incl.): Synthetic leather/PVC, with embroidery applique and metal mascot
- Keychain Collection (825 yen each, tax incl.): 4 variations
- Shaka Shaka Acrylic Keychain (1,320 yen each, tax incl.)
- Hard Card Case (660 yen each, tax incl.): PVC, for 88x63mm cards
- Beaker Mug (1,650 yen, tax incl.): Glass, 350ml
- Digital Scale (4,180 yen, tax incl.): With warranty
- Tenori Plush (1,650 yen each, tax incl.): 5 variations
- Slender Plush Keychain (2,420 yen each, tax incl.): With ball chain
- Atsumete Plush (3,850 yen each, tax incl.): With vibration gimmick
- Dosshiri Plush (4,620 yen, tax incl.): Soft "mochi-mochi" material

■ Chairoikoguma 10th Anniversary
In 2026, Chairoikoguma celebrates its 10th anniversary, and a special "Chairoikoguma 10th Anniversary Site" has been launched, featuring horoscopes, history, and 4-panel manga.