San-X and Metropolitan Police Department Host "Traffic Safety Training 2026" featuring Sumikko Gurashi at Chiyoda Schools
Key facts
- San-X and Metropolitan Police Department Host "Traffic Safety Training 2026" featuring Sumikko Gurashi at Chiyoda Schools
- A report on a public-private partnership event between San-X and the Metropolitan Police Department, utilizing the "Sumikko Gurashi" IP to promote traffic safety awareness for elementary school students.
- Source: PR Times
- Date: May 28, 2026
Direct answer
A report on a public-private partnership event between San-X and the Metropolitan Police Department, utilizing the "Sumikko Gurashi" IP to promote traffic safety awareness for elementary school students.
- Citation
- San-X and Metropolitan Police Department Host "Traffic Safety Training 2026" featuring Sumikko Gurashi at Chiyoda Schools (May 28, 2026), PR Times
- Source
- PR Times
- Date
- May 28, 2026
A report on a public-private partnership event between San-X and the Metropolitan Police Department, utilizing the "Sumikko Gurashi" IP to promote traffic safety awareness for elementary school students.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 02:00
- 🔍 Collected: May 28, 2026 at 07:00 (5h 0m after Published)
- 🤖 AI Analyzed: May 28, 2026 at 07:00 (0 min after Collected)
San-X Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) donated "Sumikko Gurashi" themed school bag covers to incoming first-graders at Chiyoda Elementary School and Ochanomizu Elementary School. This contribution evolved into a community-wide safety initiative. On Wednesday, May 27, 2026, the Kanda Police Station of the Metropolitan Police Department (MPD) organized the "Crossing Training with Tokage 2026" event. Notably, Sumikko Gurashi has been appointed as the 2026 MPD Child Traffic Safety Ambassador.
On the day of the event, the character "Tokage" appeared alongside the Chief of Kanda Police Station to conduct crossing drills with first-graders wearing the specially designed bag covers. Additionally, Tokage participated in a bicycle safety class at Seisoku Gakuen High School in Chiyoda-ku, interacting and taking photos with students. This collaboration was realized through the leadership of the Kanda Police Traffic Division, following San-X’s provision of the character designs.
● Training Sessions with "Tokage"
At Chiyoda and Ochanomizu Elementary Schools, officers provided instructions on safety protocols, such as checking "Right-Left-Right" before crossing. Tokage then surprised the children to assist in practical crossing exercises. Following the drills, a mini safety seminar focused on "Three Checks for Crossing":
1. Check if vehicles are approaching.
2. Check if vehicles have stopped.
3. Check for approaching vehicles while in the middle of crossing.
Furthermore, at Seisoku Gakuen High School, the MPD mascot "Pipo-kun" was joined by Tokage to promote bicycle safety among older students.
● Official Comments
Takashi Imai, Chief of Kanda Police Station: "We hope the children follow the correct way to cross the street and commute to school safely every day."
San-X PR Representative: "Based on our corporate purpose 'Always Together,' we have supported children's daily lives through our characters. We are pleased that our design contribution led to this safety activity. We will continue our social contribution efforts through our characters in collaboration with local communities."
■ About Sumikko Gurashi
Launched in 2012 with the keyword "Here is where I settle down," these characters represent the Japanese preference for corners (sumikko). Their slightly negative yet charming personalities have garnered popularity across all age groups.
■ About San-X
San-X creates original characters such as Rilakkuma and Sumikko Gurashi, delivering their unique charm worldwide through merchandise, licensing, and media. Their characters are known for being cute yet surreal, providing emotional support to fans.
On the day of the event, the character "Tokage" appeared alongside the Chief of Kanda Police Station to conduct crossing drills with first-graders wearing the specially designed bag covers. Additionally, Tokage participated in a bicycle safety class at Seisoku Gakuen High School in Chiyoda-ku, interacting and taking photos with students. This collaboration was realized through the leadership of the Kanda Police Traffic Division, following San-X’s provision of the character designs.
● Training Sessions with "Tokage"
At Chiyoda and Ochanomizu Elementary Schools, officers provided instructions on safety protocols, such as checking "Right-Left-Right" before crossing. Tokage then surprised the children to assist in practical crossing exercises. Following the drills, a mini safety seminar focused on "Three Checks for Crossing":
1. Check if vehicles are approaching.
2. Check if vehicles have stopped.
3. Check for approaching vehicles while in the middle of crossing.
Furthermore, at Seisoku Gakuen High School, the MPD mascot "Pipo-kun" was joined by Tokage to promote bicycle safety among older students.
● Official Comments
Takashi Imai, Chief of Kanda Police Station: "We hope the children follow the correct way to cross the street and commute to school safely every day."
San-X PR Representative: "Based on our corporate purpose 'Always Together,' we have supported children's daily lives through our characters. We are pleased that our design contribution led to this safety activity. We will continue our social contribution efforts through our characters in collaboration with local communities."
■ About Sumikko Gurashi
Launched in 2012 with the keyword "Here is where I settle down," these characters represent the Japanese preference for corners (sumikko). Their slightly negative yet charming personalities have garnered popularity across all age groups.
■ About San-X
San-X creates original characters such as Rilakkuma and Sumikko Gurashi, delivering their unique charm worldwide through merchandise, licensing, and media. Their characters are known for being cute yet surreal, providing emotional support to fans.
FAQ
What is the purpose of the 'Crossing Training 2026' event?
The event aims to teach new elementary school students the correct and safe way to use pedestrian crossings through interactive training with popular characters.
What is Sumikko Gurashi's official role in 2026?
The characters have been appointed as the 2026 Metropolitan Police Department Child Traffic Safety Ambassadors.
Which schools were involved in this safety initiative?
The primary participants were first-graders from Chiyoda Elementary School and Ochanomizu Elementary School, along with students from Seisoku Gakuen High School.