"Puchi Licca-chan San-X Universe Collection" to be Released!
Takara Tomy announced the release of "Puchi Licca-chan San-X Universe Collection," a series of approximately 7cm mini-dolls collaborating with popular San-X characters, on June 27, 2026. This second series of the successful Puchi Licca-chan line features 7 types in a mystery box format and plans for international expansion.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 22:00
- 🔍 Collected: April 30, 2026 at 13:31
- 🤖 AI Analyzed: April 30, 2026 at 14:14 (42 min after Collected)
San-X Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) announces that the approximately 7cm mini-doll "Puchi Licca-chan San-X Universe Collection" (released by Takara Tomy Co., Ltd.) (7 types in total *one of the 7 types is included. Suggested retail price: 1,650 yen/tax included) will be released on Saturday, June 27, 2026.
It will be available at toy specialty stores nationwide, toy sections of department stores and mass retailers, some convenience stores, general stores, Takara Tomy official shopping site "Takara Tomy Mall," and other locations.
This product is also planned for sequential overseas expansion.
■ What is "Puchi Licca-chan"?
The "Puchi Licca-chan" series, launched by Takara Tomy Co., Ltd. in February 2026, recorded an unprecedented sales trend of approximately 8 times the plan for its first series. It sold out in just two days on the Takara Tomy official e-commerce site after reservations began, generating a huge response.
It has widely cultivated new customer segments for the "Licca-chan" brand, including those who purchased Licca-chan for the first time and those who purchased it again after playing with it as children.
Puchi Licca-chan incorporates features of the regular Licca-chan, such as rooted hair and left-gazing eyes, and its clothes can also be changed. Being an approximately 7cm mini-doll (about 1/3 the size of the regular "Licca-chan"), it can be enjoyed in various creative ways, such as customizing it in a pouch, taking photos while traveling or out, etc. The mystery box specification adds to the excitement of not knowing which character is inside until opened.
■ "Puchi Licca-chan" Series Part 2 "Puchi Licca-chan San-X Universe Collection"
The "Puchi Licca-chan San-X Universe Collection" is the second series of the "Puchi Licca-chan" series.
It features 7 types in total, including San-X characters "Rilakkuma," "Sumikko Gurashi (Tokage)," "Tarepanda," "Mikanbouya," "Kogepan," "Afroken," and for the first time in the series, one "Secret" type. The thrill of not knowing what you'll get until you open it can be enjoyed.
Hair colors and costumes are designed to evoke each character, and "Afroken" reproduces its colorful afro hair.
*Image is for illustration purposes.
【Product Overview】
Product Name: "Puchi Licca-chan San-X Universe Collection"
Release Date: June 27, 2026 (Saturday)
Target Age: 3 years and older
Suggested Retail Price: 1,650 yen (tax included)
Product Specifications: Mystery box specification, 7 types in total (*one of the 7 types is included.)
Package Size: H90 x W55 x D55 (mm)
Product Size: Height approx. 7cm (*doll body size.)
Copyright Notice: © TOMY ©2026 San-X Co., Ltd. All Rights Reserved.
Retail Locations: Toy specialty stores nationwide, toy sections of department stores and mass retailers, some convenience stores, general stores, online stores, Takara Tomy official shopping site "Takara Tomy Mall" (https://takaratomymall.jp/shop/), etc.
Product Site: https://licca.takaratomy.co.jp/petitlicca/
■ About Licca-chan
"Licca-chan," a dress-up doll born in 1967, has consistently released products that reflect the times and trends, embodying children's aspirations and dreams. Children can enjoy "pretend play" and "fashion play" with dresses and houses, and it has been characterized by setting profiles such as age, family, and friends since its launch. In recent years, it has expanded its reach as a brand loved by adults who have grown up with "Licca-chan," and is also active as a talent, with "Licca-chan"'s own social media gaining significant attention.
【Official Website】https://licca.takaratomy.co.jp/
【Official SNS @bonjour_licca】
X: https://x.com/bonjour_licca
Instagram: http://www.instagram.com/bonjour_licca
【Official YouTube Channel】
"Licca-chan Official Channel": http://www.youtube.com/@Licca-chan_official
■ About Puchi Licca-chan
"Puchi Licca-chan" is a series of approximately 7cm mini-dolls (about 1/3 the size of the regular "Licca-chan") launched in February 2026, which can be collected, displayed, and carried around. It features rooted hair, left-gazing eyes...
It will be available at toy specialty stores nationwide, toy sections of department stores and mass retailers, some convenience stores, general stores, Takara Tomy official shopping site "Takara Tomy Mall," and other locations.
This product is also planned for sequential overseas expansion.
■ What is "Puchi Licca-chan"?
The "Puchi Licca-chan" series, launched by Takara Tomy Co., Ltd. in February 2026, recorded an unprecedented sales trend of approximately 8 times the plan for its first series. It sold out in just two days on the Takara Tomy official e-commerce site after reservations began, generating a huge response.
It has widely cultivated new customer segments for the "Licca-chan" brand, including those who purchased Licca-chan for the first time and those who purchased it again after playing with it as children.
Puchi Licca-chan incorporates features of the regular Licca-chan, such as rooted hair and left-gazing eyes, and its clothes can also be changed. Being an approximately 7cm mini-doll (about 1/3 the size of the regular "Licca-chan"), it can be enjoyed in various creative ways, such as customizing it in a pouch, taking photos while traveling or out, etc. The mystery box specification adds to the excitement of not knowing which character is inside until opened.
■ "Puchi Licca-chan" Series Part 2 "Puchi Licca-chan San-X Universe Collection"
The "Puchi Licca-chan San-X Universe Collection" is the second series of the "Puchi Licca-chan" series.
It features 7 types in total, including San-X characters "Rilakkuma," "Sumikko Gurashi (Tokage)," "Tarepanda," "Mikanbouya," "Kogepan," "Afroken," and for the first time in the series, one "Secret" type. The thrill of not knowing what you'll get until you open it can be enjoyed.
Hair colors and costumes are designed to evoke each character, and "Afroken" reproduces its colorful afro hair.
*Image is for illustration purposes.
【Product Overview】
Product Name: "Puchi Licca-chan San-X Universe Collection"
Release Date: June 27, 2026 (Saturday)
Target Age: 3 years and older
Suggested Retail Price: 1,650 yen (tax included)
Product Specifications: Mystery box specification, 7 types in total (*one of the 7 types is included.)
Package Size: H90 x W55 x D55 (mm)
Product Size: Height approx. 7cm (*doll body size.)
Copyright Notice: © TOMY ©2026 San-X Co., Ltd. All Rights Reserved.
Retail Locations: Toy specialty stores nationwide, toy sections of department stores and mass retailers, some convenience stores, general stores, online stores, Takara Tomy official shopping site "Takara Tomy Mall" (https://takaratomymall.jp/shop/), etc.
Product Site: https://licca.takaratomy.co.jp/petitlicca/
■ About Licca-chan
"Licca-chan," a dress-up doll born in 1967, has consistently released products that reflect the times and trends, embodying children's aspirations and dreams. Children can enjoy "pretend play" and "fashion play" with dresses and houses, and it has been characterized by setting profiles such as age, family, and friends since its launch. In recent years, it has expanded its reach as a brand loved by adults who have grown up with "Licca-chan," and is also active as a talent, with "Licca-chan"'s own social media gaining significant attention.
【Official Website】https://licca.takaratomy.co.jp/
【Official SNS @bonjour_licca】
X: https://x.com/bonjour_licca
Instagram: http://www.instagram.com/bonjour_licca
【Official YouTube Channel】
"Licca-chan Official Channel": http://www.youtube.com/@Licca-chan_official
■ About Puchi Licca-chan
"Puchi Licca-chan" is a series of approximately 7cm mini-dolls (about 1/3 the size of the regular "Licca-chan") launched in February 2026, which can be collected, displayed, and carried around. It features rooted hair, left-gazing eyes...