'San-X Universe x Tokyo Tower Waku Waku Shiba Sanpo': Exclusive Collaboration Goods Pre-sale Starts May 2nd
San-X Co., Ltd. will host the 'San-X Universe x Tokyo Tower Waku Waku Shiba Sanpo' event from May 2 to June 25, 2026. This experiential event features a pop-up store with 260 items, including 44 exclusive designs, along with character-themed food trucks and a treasure hunt spanning the Shiba Park area.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 00:02 (5h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 06:03 (6h 1m after Collected)
San-X Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) is pleased to announce the opening of the 'San-X Universe Pop-up Store' in conjunction with the experiential event 'San-X Universe x Tokyo Tower Waku Waku Shiba Sanpo,' where San-X characters will gather at Tokyo Tower.
The 'San-X Universe Pop-up Store' will sell approximately 260 items from the San-X Universe, including popular characters such as 'Rilakkuma' and 'Sumikko Gurashi.' The store will feature about 44 exclusive goods specially drawn for the Tokyo Tower collaboration, 13 of which will be pre-released on May 2nd (Sat). Additionally, we are announcing information about food trucks where you can enjoy a picnic atmosphere with San-X Universe characters, and details about the story-based treasure hunt event 'San-X Universe: Ricopine and the Sparkling Mystery Tour!' covering a 2km course with a 150m elevation difference around Tokyo Tower and Shiba Park.
### New Event Content
1. **San-X Universe Pop-up Store**
Featuring exclusive original collaboration products. Approximately 260 items are planned, including 44 event-exclusive goods such as acrylic keychains, mugs, tote bags, and pin badges featuring the special collaboration visual. Due to high demand, a limited number of original aprons worn by staff at pre-announcement events will also be sold. Experiential content like capsule toys and Rilakkuma meet-and-greets (on select days) are also planned. Customers spending over 3,000 yen (first 1,000 people) will receive one of four original pin badges.
- Location: Tokyo Tower Foot Town 3F Gallery
- Dates: May 2, 2026 (Sat) – June 25, 2026 (Thu)
- Hours: 11:00 – 19:00
- Release Schedule:
- Batch 1: May 2 (Sat) – Approx. 13 items
- Batch 2: May 31 (Sun) – Approx. 31 additional items
2. **Character-themed Food Trucks**
Offering original 'Tomato Food' and more. Enjoy a picnic feel at Tokyo Tower with San-X Universe characters.
- Location: Tokyo Tower 1F Front Entrance Event Space
- Dates: 11 select days in May and June (weekends starting May 16)
- Hours: 11:00 – 19:00
3. **Treasure Hunt Event: 'Ricopine and the Sparkling Mystery Tour!'**
Produced by TakaRush, pioneers of treasure hunts. A story-driven mission to find the 'meeting place' of the San-X characters using Tokyo Tower and Shiba Park as the stage. Solve the mystery to receive an original clear file.
- Location: Tokyo Tower Main Deck & Shiba Park Area
- Dates: May 2, 2026 (Sat) – June 25, 2026 (Thu)
- Hours: 10:00 – 19:00
The 'San-X Universe Pop-up Store' will sell approximately 260 items from the San-X Universe, including popular characters such as 'Rilakkuma' and 'Sumikko Gurashi.' The store will feature about 44 exclusive goods specially drawn for the Tokyo Tower collaboration, 13 of which will be pre-released on May 2nd (Sat). Additionally, we are announcing information about food trucks where you can enjoy a picnic atmosphere with San-X Universe characters, and details about the story-based treasure hunt event 'San-X Universe: Ricopine and the Sparkling Mystery Tour!' covering a 2km course with a 150m elevation difference around Tokyo Tower and Shiba Park.
### New Event Content
1. **San-X Universe Pop-up Store**
Featuring exclusive original collaboration products. Approximately 260 items are planned, including 44 event-exclusive goods such as acrylic keychains, mugs, tote bags, and pin badges featuring the special collaboration visual. Due to high demand, a limited number of original aprons worn by staff at pre-announcement events will also be sold. Experiential content like capsule toys and Rilakkuma meet-and-greets (on select days) are also planned. Customers spending over 3,000 yen (first 1,000 people) will receive one of four original pin badges.
- Location: Tokyo Tower Foot Town 3F Gallery
- Dates: May 2, 2026 (Sat) – June 25, 2026 (Thu)
- Hours: 11:00 – 19:00
- Release Schedule:
- Batch 1: May 2 (Sat) – Approx. 13 items
- Batch 2: May 31 (Sun) – Approx. 31 additional items
2. **Character-themed Food Trucks**
Offering original 'Tomato Food' and more. Enjoy a picnic feel at Tokyo Tower with San-X Universe characters.
- Location: Tokyo Tower 1F Front Entrance Event Space
- Dates: 11 select days in May and June (weekends starting May 16)
- Hours: 11:00 – 19:00
3. **Treasure Hunt Event: 'Ricopine and the Sparkling Mystery Tour!'**
Produced by TakaRush, pioneers of treasure hunts. A story-driven mission to find the 'meeting place' of the San-X characters using Tokyo Tower and Shiba Park as the stage. Solve the mystery to receive an original clear file.
- Location: Tokyo Tower Main Deck & Shiba Park Area
- Dates: May 2, 2026 (Sat) – June 25, 2026 (Thu)
- Hours: 10:00 – 19:00