The San-X Korea Official Store Celebrates Its 1st Anniversary! - Commemorating the 1st Anniversary with the Release of Limited Edition Products and Special Events

San-X Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) is pleased to announce that 'Rilakkuma Sumikkogurashi PLUS by San-X,' which opened in Hongdae, Seoul, South Korea, under the operation of Daewon Media, has reached its first anniversary.

This store was established as the first official San-X overseas store and offers a wide range of items, including products featuring San-X characters such as Rilakkuma and Sumikkogurashi, as well as exclusive items available only at the Korea official store.

To commemorate the first anniversary of the Hongdae store, we are holding a 1st Anniversary Event at our official Korean stores. We look forward to welcoming you with exclusive plushies and novelty items that can only be obtained at our stores in Korea.

Limited Edition Product: Hoodie Plushies Starting Thursday, April 2, 2026, we will release 'Hoodie Plushies' featuring Rilakkuma and Sumikkogurashi wearing hoodies with the 'Rilakkuma Sumikkogurashi PLUS by San-X' logo. These will be sold exclusively at 'Rilakkuma Sumikkogurashi PLUS by San-X' stores in Korea. They are casual, adorable items perfect for your spring outings.

*Product images may differ from the actual items. *Release dates are subject to change. Please check our official social media for the latest information. X: https://x.com/RKSG_PLUS_KR Instagram: https://www.instagram.com/rksg_plus_kr

Novelty Campaign Starting Thursday, April 2, we will hold a novelty campaign at both official Korean stores to celebrate the 1st anniversary.

Novelty 1: Disposable Wristbands (4 types) Given at random to customers who purchase over 30,000 won in-store.

Novelty 2: Random 'Tibu Tibu' Stickers (10 types) Given at random to customers who purchase over 50,000 won in-store.

Novelty 3: Pin Badge (1 type) Given with purchases over 30,000 won that include a limited edition plushie.

Novelty 4: Epoxy Case Keychain Given with purchases over 50,000 won that include a limited edition plushie.

Novelty 5: Button-style Mirror Given to customers who purchase a limited edition Sumikkogurashi plushie.

Novelty 6: Die-cut Sticker Given to customers who follow the official 'Rilakkuma Sumikkogurashi PLUS by San-X' social media accounts.

*Multiple benefits cannot be claimed on a single receipt, but if you process your purchases on separate receipts, you may receive the respective benefits for each. *Details such as the start date and distribution conditions for the novelty campaign are subject to change from the information shown in the images. *Please check the official social media of each store for details.

For any additional announcements, please check the 'Rilakkuma Sumikkogurashi PLUS by San-X' official social media. X: https://x.com/RKSG_PLUS_KR Instagram: https://www.instagram.com/rksg_plus_kr/

Store Information *The operating company is different from the Rilakkuma Store and Sumikkogurashi SHOP locations in Japan. *Please direct inquiries to the local stores. *Depending on store conditions, we may implement measures to alleviate congestion, such as distributing numbered tickets, without prior notice. *Please be aware that limited edition items may sell out depending on the situation on the day. *If there are any separate announcements, they will be posted on the Rilakkuma Sumikkogurashi PLUS by San-X official social media.

[Store 1] Rilakkuma Sumikkogurashi PLUS by San-X in Hongdae Location: AK PLAZA Hongdae 3F, 188, Yanghwa-ro, Mapo-gu, Seoul, Republic of Korea Business Hours: Mon-Fri 11:00-22:00, Sat/Sun/Holidays 10:30-22:00 *Follows AK PLAZA business hours Closed: Irregular holidays (follows facility schedule)

[Store 2] Rilakkuma Sumikkogurashi PLUS by San-X Location: Jamsil Lotte Department Store 2F, Kinetic Ground Business Hours: Mon-Thu 10:30-20:00, Fri-Sun 10:30-20:30 *Follows Jamsil Lotte Department Store business hours Closed: Irregular holidays (follows facility schedule)