When will the Sumikko Gurashi 'Ninja' theme products be released?

They are scheduled to be released sequentially from late April 2026 at retail stores and online shops nationwide.

What kind of products are in the lineup?

A variety of items, mainly daily goods, will be available, including plush toys, stationery with shuriken motifs, pouches and tote bags with Japanese patterns, and keychains.

What is the story behind this theme?

The story is about 'Tokage,' who is worried about his identity as a dinosaur being discovered, finds a book about ninjas and begins training to become better at hiding.

Sumikko Gurashi Characters Appear as Ninjas in the New 'Ninja' Theme!! Sequentially launching from late April

Published Apr 3, 2026 7:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 4 min read ・ Source: PR TIMES

San-X Co., Ltd. will launch new products based on the 'Ninja' theme for its popular character series 'Sumikko Gurashi' starting in late April 2026. Based on a story where the characters begin ninja training, the lineup includes a variety of items such as stationery with shuriken motifs and miscellaneous goods with traditional Japanese patterns. This new series is designed to appeal not only to the domestic fanbase but also to overseas tourists as Japanese souvenirs.

San-X Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) is scheduled to sequentially release new items from its "Sumikko Gurashi" line under the new "Ninja" theme starting around late April 2026, at retail stores and online shops nationwide.

"What if everyone finds out I'm actually a dinosaur?" Worried about this, "Tokage" begins ninja training to become better at hiding.

The new lineup features not only cute plushies of the Sumikko Gurashi characters dressed as ninjas, but also a wide array of stationery with playful shuriken motifs, sewn goods with traditional Japanese patterns, and daily necessities. This unique and fun new series makes for great Japanese souvenirs and gifts for people overseas.

~Sumikko Gurashi "Ninja" Theme~ What if everyone finds out I'm actually a dinosaur… Just then, I discovered a book about ninjas! Tokage begins ninja training. As Tokage is practicing, everyone gathers around. They all play ninja together. And so, Tokage became just a little better at hiding.

For more information on the Sumikko Gurashi "Ninja" theme, please visit these sites. - Sumikko Gurashi Official Website - San-X Net Shop - Shop List (product availability varies by store)

~Featured Product Pickup (Partial)~

- Memo Pad (¥385 each, tax incl.): 80 sheets, 4 assorted designs - Index Folder (5 pockets) (¥495 each, tax incl.): with indexes - Flip-up Memo (¥363 each, tax incl.): 80 sheets, 4 assorted designs - Ballpoint Pen with Mascot (¥1,540 each, tax incl.) - Stickers (¥275 each, tax incl.) - Shaka-Shaka Tissue Pouch (¥2,750, tax incl.) - Matomaru-kun Eraser (¥220 each, tax incl.): 6 types in total - Mesh Pen Pouch (¥1,540, tax incl.): made of synthetic leather - Gamaguchi Pouch (¥2,530, tax incl.) - Tenugui Towel (¥1,430 each, tax incl.): 100% cotton - Hiding Technique Tote Bag (¥3,300, tax incl.): canvas, with inner pocket - Shopping Bag with Pouch (¥3,300 each, tax incl.): polyester, with a polyester pouch with carabiner - Bell Keychain (¥825 each, tax incl.): metal bell - Mascot Keychain (¥1,100 each, tax incl.)

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Source: PR TIMES
Category: News

Sumikko Gurashi Characters Appear as Ninjas in the New 'Ninja' Theme!! Sequentially launching from late April

⚡ Key Points

~Sumikko Gurashi "Ninja" Theme~ What if everyone finds out I'm actually a dinosaur… Just then, I discovered a book about ninjas! Tokage begins ninja training. As Tokage is practicing, everyone gathers around. They all play ninja together. And so, Tokage became just a little better at hiding.

~Featured Product Pickup (Partial)~

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