[Important] San-X Korea Official Store Celebrates 1st Anniversary! ~Limited Edition Products and 1st Anniversary Event to Commemorate the Open's First Year~

San-X Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) is pleased to announce that "Rilakkuma Sumikkogurashi PLUS by San-X," established in Hongdae, Seoul, South Korea under the operation of Daewon Media, has reached its 1st anniversary since opening.

This store was established as San-X's first official overseas store, offering a wide range of items including products featuring San-X characters such as Rilakkuma and Sumikkogurashi, as well as limited edition products exclusive to the Korea Official Store. To commemorate the 1st anniversary of the Hongdae store's opening, we will be holding a 1st Anniversary Event for the Korea Official Store. We have prepared limited edition plush toys and novelty items that can only be obtained at the Korean store, and we look forward to your visit.

Limited Edition Product: Hoodie Plush Toy The "Hoodie Plush Toy," featuring Rilakkuma and Sumikkogurashi wearing hoodies with the "Rilakkuma Sumikkogurashi PLUS by San-X" logo, will be exclusively released at "Rilakkuma Sumikkogurashi PLUS by San-X" in Korea starting Thursday, April 2, 2026. This is a slightly casual and very cute item, perfect for outings this spring. ※Product images may differ from the actual product. ※Release date is subject to change. Please check the official SNS for the latest information. X: https://x.com/RKSG_PLUS_KR Instagram: https://www.instagram.com/rksg_plus_kr

Novelty Campaign Starting April 2nd (Thursday), a novelty campaign to commemorate the 1st anniversary of the opening will be held at the two Korea Official Stores.