The 8th 'Sumikko Gurashi Aquarium' Collection! The Sumikko characters are all together, dressed up as popular aquarium creatures! 'Sumikko Gurashi Aquarium' merchandise goes on sale at aquariums and other locations nationwide starting Saturday, April 18, 2026
San-X Co., Ltd. has announced the release of the 8th 'Sumikko Gurashi Aquarium' merchandise line, featuring characters dressed as popular sea creatures. Starting April 18, 2026, these items will be available for purchase at various aquariums and retail locations across Japan.
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- 📰 Published: March 28, 2026 at 03:45
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San-X Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) is pleased to announce the release of 'Sumikko Gurashi Aquarium' designed merchandise at aquariums and other locations nationwide starting Saturday, April 18, 2026.
Launched in 2019, the popular 'Sumikko Gurashi Aquarium' project marks its 8th iteration this year. The line features designs where the Sumikko characters are dressed as popular aquarium creatures, such as Shirokuma as a squid and Tokage as a sea turtle, and includes a variety of items ranging from plush toys to stationery. Please keep an eye out for these cute Sumikko characters drifting in the sea. *Please check the special website below for participating stores.
▽ For participating stores and further details, click here:
https://www.san-x.co.jp/special/sumikkogurashi_aquarium2026/
● Sumikko Gurashi Aquarium 2026 Special Website
https://www.san-x.co.jp/special/sumikkogurashi_aquarium2026/
(Please check here for the main participating stores.)
*Some items may not be available at certain stores.
*Quantities are limited, and sales will end once stock runs out.
*Operating hours may be subject to change due to unforeseen circumstances.
When visiting, please inquire with each store in advance or check the latest information on their websites.
*Please note that in-store release dates may vary by location, so please inquire with each individual store.
◆◇ Merchandise Introduction (Selection) ◇◆
Prices are open, so please inquire at each store for details.
- Dangling Plush Toys
- 'Atsumete' (Collectable) Plush Toys
- Super 'Mochi-Mochi' (Squishy) Plush Toys
- Fluffy Plush Toys
- Pata-Pata (Foldable) Memo Pad
- Die-cut Sticky Notes
- Clear Holder Set (2-piece set)
- Stickers
- Energel Ballpoint Pen 3C
- Mini Tote Bag
- Mini Pouch
- Mini Towel
- Drawstring Bag
- Pen Pouch
■ About Sumikko Gurashi
Born in 2012 with the keyword 'This feels like home,' these characters have gained popularity across a wide range of generations for their not-just-cute, but slightly negative and surreal personalities and stories. Whether it's taking a train and wanting to grab a seat in the corner, or going to a cafe and wanting to secure a corner seat, the 'Sumikko' characters embody the feelings that many Japanese people share.
▷ See more details: https://www.san-x.co.jp/ja/characters/sumikkogurashi/
● Check SNS for the latest news on Sumikko Gurashi!
We are updating information on goods and events regularly!
▶ Sumikko Gurashi Official X (formerly Twitter): https://twitter.com/sumikko_335
©2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Launched in 2019, the popular 'Sumikko Gurashi Aquarium' project marks its 8th iteration this year. The line features designs where the Sumikko characters are dressed as popular aquarium creatures, such as Shirokuma as a squid and Tokage as a sea turtle, and includes a variety of items ranging from plush toys to stationery. Please keep an eye out for these cute Sumikko characters drifting in the sea. *Please check the special website below for participating stores.
▽ For participating stores and further details, click here:
https://www.san-x.co.jp/special/sumikkogurashi_aquarium2026/
● Sumikko Gurashi Aquarium 2026 Special Website
https://www.san-x.co.jp/special/sumikkogurashi_aquarium2026/
(Please check here for the main participating stores.)
*Some items may not be available at certain stores.
*Quantities are limited, and sales will end once stock runs out.
*Operating hours may be subject to change due to unforeseen circumstances.
When visiting, please inquire with each store in advance or check the latest information on their websites.
*Please note that in-store release dates may vary by location, so please inquire with each individual store.
◆◇ Merchandise Introduction (Selection) ◇◆
Prices are open, so please inquire at each store for details.
- Dangling Plush Toys
- 'Atsumete' (Collectable) Plush Toys
- Super 'Mochi-Mochi' (Squishy) Plush Toys
- Fluffy Plush Toys
- Pata-Pata (Foldable) Memo Pad
- Die-cut Sticky Notes
- Clear Holder Set (2-piece set)
- Stickers
- Energel Ballpoint Pen 3C
- Mini Tote Bag
- Mini Pouch
- Mini Towel
- Drawstring Bag
- Pen Pouch
■ About Sumikko Gurashi
Born in 2012 with the keyword 'This feels like home,' these characters have gained popularity across a wide range of generations for their not-just-cute, but slightly negative and surreal personalities and stories. Whether it's taking a train and wanting to grab a seat in the corner, or going to a cafe and wanting to secure a corner seat, the 'Sumikko' characters embody the feelings that many Japanese people share.
▷ See more details: https://www.san-x.co.jp/ja/characters/sumikkogurashi/
● Check SNS for the latest news on Sumikko Gurashi!
We are updating information on goods and events regularly!
▶ Sumikko Gurashi Official X (formerly Twitter): https://twitter.com/sumikko_335
©2026 SAN-X CO., LTD. ALL RIGHTS RESERVED.