Buldak Mart Appears at KCON JAPAN 2026! Exhibiting with a Concept Recreating a Seoul Han River Convenience Store, Also Offering Pre-tasting of New Buldak Stir-fried Noodles Product
Samyang Japan will exhibit "Buldak Mart" at "KCON JAPAN 2026," featuring a booth recreating a Seoul Han River convenience store. They will offer pre-tasting of the new "Swaicy Buldak Stir-fried Noodles," sell limited sets, and sample popular products.
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The exhibition booth is an image.
Korean Han River convenience store appears at Makuhari Messe
Samyang Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Hong Beom-jun) will exhibit at "KCON JAPAN 2026," an Every K FESTIVAL where K-POP fans and artists can enjoy together, held at Makuhari Messe from Friday, May 8th to Sunday, May 10th, 2026.
This year, we will set up a "Buldak Mart" booth, inspired by the convenience stores along the Han River, a popular spot in Seoul, Korea. In a space that recreates the local atmosphere, we will offer visitors a unique Korean food experience.
How to enjoy Buldak Mart
Pre-tasting of the new product "Swaicy Buldak Stir-fried Noodles"
At the booth, you can be the first to taste the new product "Swaicy Buldak Stir-fried Noodles," scheduled to be released in the summer of 2026. This product offers an exquisite balance of the rich umami spiciness of Buldak sauce layered with the sweetness of caramel. The konpeito topping adds a unique texture, and the mild spiciness ensures that even those who dislike spicy food can enjoy it with peace of mind.
Furthermore, as a "KCON JAPAN 2026" exclusive project, we will also sell special sets where you can enjoy Samyang products at a great value. Limited to 500 sets per day, available for 500 yen (tax included).
Sampling of popular products and SNS campaigns will also be conducted
At the venue, we will also conduct sampling of the very popular "Buldak Potato Chips 4 Cheese Flavor."
In addition, those who post their booth experience or product photos on SNS (Instagram or X) will receive an original Buldak sticker on the spot. This participatory campaign is designed for visitors to enjoy.
Buldak Mart offers a wealth of content to enjoy just by entering.
When you visit KCON JAPAN 2026, please enjoy a special space where the charm of Korea's popular spots and food are fused, offering an experience you can only have here.
■ "KCON JAPAN 2026" Samyang Booth Overview
Location: Within KCON JAPAN 2026 FESTIVAL GROUNDS
Date and Time: May 8th (Fri) - 10th (Sun), 2026, 10:00 - 18:00
*Entry to the booth is possible by following Samyang Japan brand's official SNS (Instagram/X).
*A separate admission ticket for "KCON JAPAN 2026" must be purchased.
・Buldak Official Instagram: https://www.instagram.com/samyangfoods_jp
・Tangle Official Instagram: https://www.instagram.com/tangle_jp
・HBAF Official Instagram: https://www.instagram.com/hbaf_japan
・Buldak Official X: https://x.com/samyangfoods_jp
・Tangle Official X: https://x.com/tangleJP
■ KCON JAPAN 2026
Organizer: CJ ENM
Official Website: kconofficial.com
■ Featured Product Introduction
Swaicy Buldak Stir-fried Noodles
Swaicy Buldak Stir-fried Noodles
【Product Name】Swaicy Buldak Stir-fried Noodles
【Country of Origin】Korea
【Scheduled Release Date】Summer 2026
【Net Weight】130g
■ Sales Product Introduction
Buldak Stir-fried Noodles CUP
Buldak Stir-fried Noodles CUP
【Product Name】Buldak Stir-fried Noodles CUP
【Country of Origin】Korea
【Suggested Retail Price】201 yen (excluding tax)
【Sales Region】Supermarkets nationwide, some convenience stores, online (Qoo10/Amazon)
【Net Weight】70g
Carbo Buldak Stir-fried Noodles
Carbo Buldak Stir-fried Noodles
【Product Name】Carbo Buldak Stir-fried Noodles
【Country of Origin】Korea
【Suggested Retail Price】218 yen (excluding tax)
【Sales Region】Supermarkets nationwide, some convenience stores, online (Qoo10/Amazon)
【Net Weight】130g
Quattro Cheese Buldak Stir-fried Noodles BIG
Quattro Cheese Buldak Stir-fried Noodles BIG
【Product Name】Quattro Cheese Buldak Stir-fried Noodles BIG
【Country of Origin】Korea
【Suggested Retail Price】350 yen (excluding tax)
【Sales Region】Supermarkets nationwide, some convenience stores, online (Qoo10/Amazon)
【Net Weight】110g
Meppu Garlic Shell Flavor Ramen
Meppu Garlic Shell Flavor Ramen
【Product Name】Meppu Garlic Shell Flavor Ramen
【Country of Origin】Korea
【Suggested Retail Price】158 yen (excluding tax)
【Sales Region】Nationwide supermarkets, some convenience stores, online (Qoo10/Amazon)
【Net Weight】110g
Korean Han River convenience store appears at Makuhari Messe
Samyang Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Hong Beom-jun) will exhibit at "KCON JAPAN 2026," an Every K FESTIVAL where K-POP fans and artists can enjoy together, held at Makuhari Messe from Friday, May 8th to Sunday, May 10th, 2026.
This year, we will set up a "Buldak Mart" booth, inspired by the convenience stores along the Han River, a popular spot in Seoul, Korea. In a space that recreates the local atmosphere, we will offer visitors a unique Korean food experience.
How to enjoy Buldak Mart
Pre-tasting of the new product "Swaicy Buldak Stir-fried Noodles"
At the booth, you can be the first to taste the new product "Swaicy Buldak Stir-fried Noodles," scheduled to be released in the summer of 2026. This product offers an exquisite balance of the rich umami spiciness of Buldak sauce layered with the sweetness of caramel. The konpeito topping adds a unique texture, and the mild spiciness ensures that even those who dislike spicy food can enjoy it with peace of mind.
Furthermore, as a "KCON JAPAN 2026" exclusive project, we will also sell special sets where you can enjoy Samyang products at a great value. Limited to 500 sets per day, available for 500 yen (tax included).
Sampling of popular products and SNS campaigns will also be conducted
At the venue, we will also conduct sampling of the very popular "Buldak Potato Chips 4 Cheese Flavor."
In addition, those who post their booth experience or product photos on SNS (Instagram or X) will receive an original Buldak sticker on the spot. This participatory campaign is designed for visitors to enjoy.
Buldak Mart offers a wealth of content to enjoy just by entering.
When you visit KCON JAPAN 2026, please enjoy a special space where the charm of Korea's popular spots and food are fused, offering an experience you can only have here.
■ "KCON JAPAN 2026" Samyang Booth Overview
Location: Within KCON JAPAN 2026 FESTIVAL GROUNDS
Date and Time: May 8th (Fri) - 10th (Sun), 2026, 10:00 - 18:00
*Entry to the booth is possible by following Samyang Japan brand's official SNS (Instagram/X).
*A separate admission ticket for "KCON JAPAN 2026" must be purchased.
・Buldak Official Instagram: https://www.instagram.com/samyangfoods_jp
・Tangle Official Instagram: https://www.instagram.com/tangle_jp
・HBAF Official Instagram: https://www.instagram.com/hbaf_japan
・Buldak Official X: https://x.com/samyangfoods_jp
・Tangle Official X: https://x.com/tangleJP
■ KCON JAPAN 2026
Organizer: CJ ENM
Official Website: kconofficial.com
■ Featured Product Introduction
Swaicy Buldak Stir-fried Noodles
Swaicy Buldak Stir-fried Noodles
【Product Name】Swaicy Buldak Stir-fried Noodles
【Country of Origin】Korea
【Scheduled Release Date】Summer 2026
【Net Weight】130g
■ Sales Product Introduction
Buldak Stir-fried Noodles CUP
Buldak Stir-fried Noodles CUP
【Product Name】Buldak Stir-fried Noodles CUP
【Country of Origin】Korea
【Suggested Retail Price】201 yen (excluding tax)
【Sales Region】Supermarkets nationwide, some convenience stores, online (Qoo10/Amazon)
【Net Weight】70g
Carbo Buldak Stir-fried Noodles
Carbo Buldak Stir-fried Noodles
【Product Name】Carbo Buldak Stir-fried Noodles
【Country of Origin】Korea
【Suggested Retail Price】218 yen (excluding tax)
【Sales Region】Supermarkets nationwide, some convenience stores, online (Qoo10/Amazon)
【Net Weight】130g
Quattro Cheese Buldak Stir-fried Noodles BIG
Quattro Cheese Buldak Stir-fried Noodles BIG
【Product Name】Quattro Cheese Buldak Stir-fried Noodles BIG
【Country of Origin】Korea
【Suggested Retail Price】350 yen (excluding tax)
【Sales Region】Supermarkets nationwide, some convenience stores, online (Qoo10/Amazon)
【Net Weight】110g
Meppu Garlic Shell Flavor Ramen
Meppu Garlic Shell Flavor Ramen
【Product Name】Meppu Garlic Shell Flavor Ramen
【Country of Origin】Korea
【Suggested Retail Price】158 yen (excluding tax)
【Sales Region】Nationwide supermarkets, some convenience stores, online (Qoo10/Amazon)
【Net Weight】110g