Partnership with WEGO: Driving Sales and Joint Planning Centered on Convenience Store Print Service 'Nicopuri'
Samuraisword has entered into a promotional partnership with WEGO, the operator of 'WEGO' lifestyle stores, utilizing the 'Nicopuri' convenience store print service. By leveraging WE LABO's youth community, they aim to enhance content reach among Gen Z.
📋 Article Processing Timeline
- 📰 Published: May 23, 2026 at 03:00
- 🔍 Collected: May 22, 2026 at 18:31
- 🤖 AI Analyzed: May 22, 2026 at 18:47 (15 min after Collected)
Samuraisword, a company supporting corporate promotions, is partnering with WEGO, which operates approximately 190 'WEGO' lifestyle culture stores nationwide, to promote the 'Nicopuri' service. 'Nicopuri' is a printing service that utilizes a network of approximately 30,000 convenience stores nationwide, allowing users to print content from multi-copy machines.
Through this partnership, the companies will strengthen their outreach to the younger demographic using 'WE LABO [Hitokoto-monoba] Research Institute,' a youth support and youth culture research organization operated by WEGO.
Moving forward, both companies will leverage their respective strengths to expand content offered through 'Nicopuri' and provide new experiential value, aiming to further revitalize the Gen Z and youth markets.
Through this partnership, the companies will strengthen their outreach to the younger demographic using 'WE LABO [Hitokoto-monoba] Research Institute,' a youth support and youth culture research organization operated by WEGO.
Moving forward, both companies will leverage their respective strengths to expand content offered through 'Nicopuri' and provide new experiential value, aiming to further revitalize the Gen Z and youth markets.
FAQ
株式会社サムライソードと株式会社ウィゴーの提携内容は？
両社は、コンビニのマルチコピー機でコンテンツを出力できるコンビニプリント「にこぷり」を軸としたプロモーション連携を行います。
「にこぷり」とはどのようなサービスですか？
全国約30,000店舗のコンビニネットワークのマルチコピー機を活用し、コンテンツを出力できるプリントサービスです。
今回の連携によるターゲット層は？
Z世代および若年層の市場をターゲットとしています。
「WE LABO [ヒト・コト・モノ・バ] 研究所」の役割は？
ウィゴーが運営する若者支援・ユースカルチャー研究機関として、今回の連携を通じて若年層へのアプローチを強化する役割を担います。
株式会社サムライソードの主な事業は？
コンビニマルチコピー機を活用したプリントサービス運営のほか、映像制作、デジタルサイネージ、展示会装飾、SNS運用、システム開発などを行う総合プロモーション支援企業です。