Affiliated Artist Nonoka Murakata Selected for NHK Minna no Uta's New Song in June/July!
Samurai Partners Inc. announced that their affiliated artist, Nonoka Murakata, has been selected to perform the new song "Aisarete Payapaya" for NHK's "Minna no Uta" in June and July 2026. This marks her selection for a national program, expected to bring smiles to a wide range of generations.
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Samurai Partners Inc. (Headquarters: Chiyoda-ku, Tokyo / Representative Director CEO: Tomoyuki Irie) announces that their affiliated artist, Nonoka Murakata, will be in charge of the new song for NHK "Minna no Uta" in June and July 2026.
■ About NHK "Minna no Uta"
Celebrating its 65th anniversary since its broadcast began in 1961, "Minna no Uta" is a national program that has released approximately 1600 songs to the world. It has delivered diverse genres of music and videos with the times, loved by all generations from children to adults.
■ About the song "Aisarete Payapaya"
This time, "Aisarete Payapaya," sung by Nonoka Murakata, is a newly commissioned original song for this program. Toshihiko Niizawa, who has worked on numerous children's songs, was invited to write the lyrics and music, and Nonoka's bright and energetic singing voice will bring smiles to living rooms nationwide.
Performer Information
Nonoka Murakata (affiliated with Samurai Partners Inc.)
Received the silver prize at the "35th Children's Song Contest Children's Division" at 2 years and 5 months old, the youngest ever. In May 2021, released her first solo album as the youngest ever children's song singer, and was recognized by Guinness World Records™ as the "Youngest solo artist to release an album." In 2025, played Anya in the musical 'SPY×FAMILY,' and has appeared in numerous TV and radio programs and magazines, attracting attention as a "little Reiwa diva" who delivers energy and smiles to the world.
● Nonoka Murakata Comment
"'Aisarete Payapaya' - Payapaya is a funny word, and I wonder what it means, but it's a lovely song about family! Everyone, please listen and sing along!"
Toshihiko Niizawa (Lyrics/Music)
Singer-songwriter. After working as a nursery school teacher, he has written lyrics and music for many children's songs. His representative songs "Sayonara Bokutachi no Yochien" and "Niji" are sung in kindergartens, nursery schools, and elementary schools nationwide.
【Broadcast Overview】
Program Name: Minna no Uta
Broadcaster: NHK General / E-tele / AM / FM
Distribution: NHK ONE (simultaneous/catch-up distribution supported)
Broadcast Period: June 1, 2026 (Mon) - July 31, 2026 (Fri)
Song Name: "Aisarete Payapaya"
Lyrics/Music: Toshihiko Niizawa
Vocals: Nonoka Murakata
Official Website: https://www.nhk.jp/p/minna/
About Samurai Partners Inc.
Samurai Partners is a "marketing x entertainment" company that develops D2C brand businesses and real event IP businesses, centered on YouTube-based content production. With the vision of "Advancing Japan with world-standard 'schemes'," they add "story" to all businesses, aiming to create consumer empathy and enthusiasm that cannot be moved by function or price alone. Combining the influence and planning power of top influencers, they have created numerous big contents that move the Japanese economy across digital and real platforms, such as the program 'Nontitle' with over 100 million views and large-scale music festivals.
Company Name: Samurai Partners Inc.
Location: Marunouchi Kitaguchi Building 9F, 1-6-5 Marunouchi, Chiyoda-ku, Tokyo
Representative Director CEO: Tomoyuki Irie
Date of Establishment: August 2007
HP: https://www.samurai-partners.jp/
■ About NHK "Minna no Uta"
Celebrating its 65th anniversary since its broadcast began in 1961, "Minna no Uta" is a national program that has released approximately 1600 songs to the world. It has delivered diverse genres of music and videos with the times, loved by all generations from children to adults.
■ About the song "Aisarete Payapaya"
This time, "Aisarete Payapaya," sung by Nonoka Murakata, is a newly commissioned original song for this program. Toshihiko Niizawa, who has worked on numerous children's songs, was invited to write the lyrics and music, and Nonoka's bright and energetic singing voice will bring smiles to living rooms nationwide.
Performer Information
Nonoka Murakata (affiliated with Samurai Partners Inc.)
Received the silver prize at the "35th Children's Song Contest Children's Division" at 2 years and 5 months old, the youngest ever. In May 2021, released her first solo album as the youngest ever children's song singer, and was recognized by Guinness World Records™ as the "Youngest solo artist to release an album." In 2025, played Anya in the musical 'SPY×FAMILY,' and has appeared in numerous TV and radio programs and magazines, attracting attention as a "little Reiwa diva" who delivers energy and smiles to the world.
● Nonoka Murakata Comment
"'Aisarete Payapaya' - Payapaya is a funny word, and I wonder what it means, but it's a lovely song about family! Everyone, please listen and sing along!"
Toshihiko Niizawa (Lyrics/Music)
Singer-songwriter. After working as a nursery school teacher, he has written lyrics and music for many children's songs. His representative songs "Sayonara Bokutachi no Yochien" and "Niji" are sung in kindergartens, nursery schools, and elementary schools nationwide.
【Broadcast Overview】
Program Name: Minna no Uta
Broadcaster: NHK General / E-tele / AM / FM
Distribution: NHK ONE (simultaneous/catch-up distribution supported)
Broadcast Period: June 1, 2026 (Mon) - July 31, 2026 (Fri)
Song Name: "Aisarete Payapaya"
Lyrics/Music: Toshihiko Niizawa
Vocals: Nonoka Murakata
Official Website: https://www.nhk.jp/p/minna/
About Samurai Partners Inc.
Samurai Partners is a "marketing x entertainment" company that develops D2C brand businesses and real event IP businesses, centered on YouTube-based content production. With the vision of "Advancing Japan with world-standard 'schemes'," they add "story" to all businesses, aiming to create consumer empathy and enthusiasm that cannot be moved by function or price alone. Combining the influence and planning power of top influencers, they have created numerous big contents that move the Japanese economy across digital and real platforms, such as the program 'Nontitle' with over 100 million views and large-scale music festivals.
Company Name: Samurai Partners Inc.
Location: Marunouchi Kitaguchi Building 9F, 1-6-5 Marunouchi, Chiyoda-ku, Tokyo
Representative Director CEO: Tomoyuki Irie
Date of Establishment: August 2007
HP: https://www.samurai-partners.jp/