Galaxy Unpacked July 2026: The "New Form" Finally Arrives

Samsung Electronics will hold Galaxy Unpacked on July 22, 2026 (Wed) (local time) in London, UK.

London is a city that does not follow trends but creates them and continues to evolve.

At this event, Samsung, which pioneered the foldable smartphone category, will announce the latest models in the new Samsung Galaxy lineup.

Combining intelligent features with innovative form factors, the next generation of Samsung Galaxy new products will be more personalized, offering an experience tailored to each user.

And it will build a new standard for the AI era.

This event will be broadcast live on Wednesday, July 22, 2026, at 22:00 (Japan time) on:

Samsung Japan Official Website (with Japanese subtitles) https://www.samsung.com/jp/

Samsung Japan Official YouTube https://www.youtube.com/@SamsungJPN

#GalaxyAI

#GalaxyUnpacked

#FoldableSmartphonesSamsungGalaxy

Campaign Also Starts Today! "Special Offer Just for You New Product Purchase Campaign"

Customers who complete pre-registration* during the target period and purchase eligible new products will receive a 30% OFF coupon for the Samsung online shop.

*The 30% OFF coupon offers a discount of up to 4,500 yen and can be used on select eligible products.

*This applies to those who complete the survey.

●Campaign Period

Pre-registration Period: July 8, 2026 (Wed) 08:00 ~ Immediately before new product reservations begin

Purchase Period: From the domestic reservation start date/time after Galaxy Unpacked ~ September 6, 2026 (Sun) 23:59

Coupon Validity Period: Launch Date ~ October 6, 2026 (Tue) 23:59

*The above periods are subject to change.

●Eligible Products

Scheduled to be announced sequentially after Galaxy Unpacked

●Pre-registration Form

https://www.samsung.com/jp/unpacked/?cid=jp_ow_affiliate_pr_f2h26_teas-hr_teaser_image_media_affiliate-pr

Special Plans for Samsung Galaxy Users Also Start Today

1 Up to 15 Times! "Galaxy Special Scratch" for Pre-registrants

A campaign will be held for Samsung Galaxy users who pre-register for the "Special Offer Just for You New Product Purchase Campaign" and apply through the Samsung Members app during the target period, giving them a chance to participate in the Galaxy Special Scratch for a chance to win premium ice cream up to 15 times.

●Campaign Period: July 8, 2026 (Wed) ~ July 22, 2026 (Wed) 21:59

●"Galaxy Special Scratch" Details

https://contents.samsungmembers.com/share/redirect.html?dl=activity/loyalty/benefit?benefitId=gnQLbGkgdR5Z&src=WEB

2 Win Samsung Galaxy Products! "July Special Present Campaign"

Among Samsung Galaxy users who pre-register for the "Special Offer Just for You New Product Purchase Campaign" and apply through the Samsung Members app during the target period, 20 winners will be selected by lottery to receive Samsung Galaxy products.

●Campaign Period: July 8, 2026 (Wed) ~ Immediately before reservation start on July 23, 2026 (Thu)

●"July Special Present Campaign" Details

https://contents.samsungmembers.com/share/redirect.html?dl=activity/loyalty/benefit?benefitId=WzldXoq7LAra&src=WEB

"Samsung Galaxy" is a trademark or registered trademark of Samsung Electronics Co., Ltd.

Other company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.