[Samsung] Global Collaboration for 'Samsung Galaxy S26 Ultra' Announced Today Coinciding with Theatrical Release of 'The Devil Wears Prada 2'
Samsung announced a global collaboration featuring the Galaxy S26 Ultra and its 'Circle to Search' AI function, timed with the upcoming release of the movie 'The Devil Wears Prada 2'.
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- 📰 Published: April 22, 2026 at 17:00
- 🔍 Collected: April 23, 2026 at 00:02 (7h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 04:53 (4h 51m after Collected)
Samsung Electronics (Korea headquarters, hereafter Samsung) announced today a global collaboration to celebrate the theatrical release of 20th Century Studios' film 'The Devil Wears Prada 2'. A custom commercial featuring Jin, played by Helen J. Shen, depicts her flawlessly solving an urgent request from Miranda Priestly using the 'Circle to Search' feature on the 'Samsung Galaxy S26 Ultra'.
*To view the video included in this release, please visit https://news.samsung.com/jp/the-devil-wears-prada-2.
As part of the global collaboration, the 'Samsung Galaxy S26 Ultra' appeared on the red carpet at the world premiere of 'The Devil Wears Prada 2', highlighting its presence. As a glamorous event that impressed even Miranda Priestly, the glamorous figures of celebrities on the red carpet were captured using the 'Samsung Galaxy S26 Ultra'. This realized the first-ever 'RunwayCam #withGalaxy', combining cinematic pro-level video with finishes perfect for social media posts.
Also, memorable figures were captured in photos at the 'Samsung Galaxy S26 Ultra' photo spot.
'Samsung Galaxy S26 Ultra' user and influencer Haley Kalil (@hayleebaylee) also participated in this photo experience, stating, 'I am a huge fan of "The Devil Wears Prada" and use the "Samsung Galaxy S26 Ultra" as a member of TeamGalaxy. It was an amazing experience to merge with the world of the film on the red carpet and share my favorite features of the "Samsung Galaxy S26 series" with fans.'
Haley showcased on social media how she prepared for the premiere screening using Google search features such as 'Circle to Search' on the 'Samsung Galaxy S26 Ultra'.
Keena Grigsby, Vice President and Head of Marketing Team at Samsung Electronics America, stated, 'For Samsung Galaxy, collaboration means more than just partnership; what is important is intentional collaboration to celebrate innovation, respect a diverse customer base, and cooperate with people and brands we can empathize with. Continuing our partnership with Google, we are especially pleased and deeply honored to showcase the overwhelming appeal of "Circle to Search" on such a large scale and big screen at the world premiere of "The Devil Wears Prada 2".'
Lylle Breier, EVP of Partnership, Promotion Synergy & Events at Walt Disney Studios, said, 'With "The Devil Wears Prada 2", we wanted to extend storytelling beyond the screen and into cultural moments that symbolize today's fashion. The collaboration with Samsung allows innovation, style, and storytelling to intersect, delivering the world of the runway to audiences in a modern and immersive way. Through this collaboration, from the red carpet to social media content, this will be an excellent opportunity for fans to feel the glamour, creativity, and speedy energy symbolizing the franchise closer than ever before.'
■ The Google search feature 'Circle to Search' on the 'Samsung Galaxy S26 Ultra' hits the runway
Samsung and Google have partnered in a series of creative commercials set in the world of 'The Devil Wears Prada 2', demonstrating that technologies like the Google search feature 'Circle to Search' on the 'Samsung Galaxy S26 Ultra' are the secret to saving the day.
■ New York Media Event Overview
Want to see if the 'Samsung Galaxy S26 series' is the perfect fit for you? Visit Samsung.com and get ready for the movie 'The Devil Wears Prada 2', releasing on Friday, May 1, 2026.
■ About 'The Devil Wears Prada 2'
Twenty years after playing Miranda, Andy, Emily, and Nigel. Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci return to the fashionable streets of New York and the sophisticated offices of Runway magazine in 20th Century Studios' 'The Devil Wears Prada 2'.
*To view the video included in this release, please visit https://news.samsung.com/jp/the-devil-wears-prada-2.
As part of the global collaboration, the 'Samsung Galaxy S26 Ultra' appeared on the red carpet at the world premiere of 'The Devil Wears Prada 2', highlighting its presence. As a glamorous event that impressed even Miranda Priestly, the glamorous figures of celebrities on the red carpet were captured using the 'Samsung Galaxy S26 Ultra'. This realized the first-ever 'RunwayCam #withGalaxy', combining cinematic pro-level video with finishes perfect for social media posts.
Also, memorable figures were captured in photos at the 'Samsung Galaxy S26 Ultra' photo spot.
'Samsung Galaxy S26 Ultra' user and influencer Haley Kalil (@hayleebaylee) also participated in this photo experience, stating, 'I am a huge fan of "The Devil Wears Prada" and use the "Samsung Galaxy S26 Ultra" as a member of TeamGalaxy. It was an amazing experience to merge with the world of the film on the red carpet and share my favorite features of the "Samsung Galaxy S26 series" with fans.'
Haley showcased on social media how she prepared for the premiere screening using Google search features such as 'Circle to Search' on the 'Samsung Galaxy S26 Ultra'.
Keena Grigsby, Vice President and Head of Marketing Team at Samsung Electronics America, stated, 'For Samsung Galaxy, collaboration means more than just partnership; what is important is intentional collaboration to celebrate innovation, respect a diverse customer base, and cooperate with people and brands we can empathize with. Continuing our partnership with Google, we are especially pleased and deeply honored to showcase the overwhelming appeal of "Circle to Search" on such a large scale and big screen at the world premiere of "The Devil Wears Prada 2".'
Lylle Breier, EVP of Partnership, Promotion Synergy & Events at Walt Disney Studios, said, 'With "The Devil Wears Prada 2", we wanted to extend storytelling beyond the screen and into cultural moments that symbolize today's fashion. The collaboration with Samsung allows innovation, style, and storytelling to intersect, delivering the world of the runway to audiences in a modern and immersive way. Through this collaboration, from the red carpet to social media content, this will be an excellent opportunity for fans to feel the glamour, creativity, and speedy energy symbolizing the franchise closer than ever before.'
■ The Google search feature 'Circle to Search' on the 'Samsung Galaxy S26 Ultra' hits the runway
Samsung and Google have partnered in a series of creative commercials set in the world of 'The Devil Wears Prada 2', demonstrating that technologies like the Google search feature 'Circle to Search' on the 'Samsung Galaxy S26 Ultra' are the secret to saving the day.
■ New York Media Event Overview
Want to see if the 'Samsung Galaxy S26 series' is the perfect fit for you? Visit Samsung.com and get ready for the movie 'The Devil Wears Prada 2', releasing on Friday, May 1, 2026.
■ About 'The Devil Wears Prada 2'
Twenty years after playing Miranda, Andy, Emily, and Nigel. Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci return to the fashionable streets of New York and the sophisticated offices of Runway magazine in 20th Century Studios' 'The Devil Wears Prada 2'.