Samsung Soundbar Achieves 12 Consecutive Years as Global Sales Leader, Solidifying Home Entertainment Industry Leadership with 20 Years of Global TV Market History
Samsung Electronics Japan announced that Samsung soundbars have achieved the top global sales performance for 12 consecutive years, reinforcing its leadership in the home entertainment industry. The company plans to strengthen its audio portfolio with premium models and an expanded 2026 lineup.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:00
- 🔍 Collected: April 2, 2026 at 14:31
- 🤖 AI Analyzed: April 15, 2026 at 23:53 (321h 21m after Collected)
Samsung Electronics (headquartered in Korea, hereinafter Samsung) is pleased to announce that it has secured its position as the world's top soundbar brand for the 12th consecutive year in the audiovisual sector.
According to the latest survey by Future Source, Samsung is projected to account for 21.5% of global soundbar market sales revenue and 19.7% of unit sales in 2025, extending its leading streak since 2014. This achievement, coupled with 20 years of leadership in the global TV market*1, further solidifies Samsung's position at the pinnacle of the home entertainment industry.
*1 Omdia "Q4 2025 Public Display Market Report" (based on unit sales).
Samsung's sustained success in the soundbar market is attributed to its advanced audio technology, immersive sound, and seamless integration with Samsung TVs. Building on these strengths, Samsung will expand its 2026 audio product lineup, introducing new products that deliver cinema-grade sound tailored to various living environments.
The lineup includes:
* **Flagship Soundbar "HW-Q990H"**, the successor to HW-Q990F
* **All-in-One Soundbar "HW-QS90H"**
* Wi-Fi speakers **"Music Studio 7"** and **"Music Studio 5"**, designed by Bouroullec
Hun Lee, Executive Vice President and Head of Strategic Marketing Team, Visual Display (VD) Business at Samsung Electronics, stated, "At Samsung, we place great importance on the soundbar brand, viewing it as a means to deliver premium sound experiences to homes worldwide. Being recognized as the world's number one soundbar brand for 12 consecutive years is not only a great honor but also a testament to our commitment to premium home entertainment."
● "Samsung Galaxy" is a trademark or registered trademark of Samsung Electronics Co., Ltd.
● Other company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.
According to the latest survey by Future Source, Samsung is projected to account for 21.5% of global soundbar market sales revenue and 19.7% of unit sales in 2025, extending its leading streak since 2014. This achievement, coupled with 20 years of leadership in the global TV market*1, further solidifies Samsung's position at the pinnacle of the home entertainment industry.
*1 Omdia "Q4 2025 Public Display Market Report" (based on unit sales).
Samsung's sustained success in the soundbar market is attributed to its advanced audio technology, immersive sound, and seamless integration with Samsung TVs. Building on these strengths, Samsung will expand its 2026 audio product lineup, introducing new products that deliver cinema-grade sound tailored to various living environments.
The lineup includes:
* **Flagship Soundbar "HW-Q990H"**, the successor to HW-Q990F
* **All-in-One Soundbar "HW-QS90H"**
* Wi-Fi speakers **"Music Studio 7"** and **"Music Studio 5"**, designed by Bouroullec
Hun Lee, Executive Vice President and Head of Strategic Marketing Team, Visual Display (VD) Business at Samsung Electronics, stated, "At Samsung, we place great importance on the soundbar brand, viewing it as a means to deliver premium sound experiences to homes worldwide. Being recognized as the world's number one soundbar brand for 12 consecutive years is not only a great honor but also a testament to our commitment to premium home entertainment."
● "Samsung Galaxy" is a trademark or registered trademark of Samsung Electronics Co., Ltd.
● Other company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.
FAQ
For how many consecutive years has Samsung's soundbar been number one globally?
Samsung's soundbar has achieved the top global sales performance for 12 consecutive years.
What is Samsung's market share in the global soundbar market in 2025?
In 2025, Samsung is projected to account for 21.5% of sales revenue and 19.7% of unit sales.
What new products were announced?
The flagship soundbar "HW-Q990H", the all-in-one soundbar "HW-QS90H", and Wi-Fi speakers "Music Studio 7" and "Music Studio 5" were announced.