Experience the Full Immersion of Concerts with "Samsung Galaxy S26 Ultra" - Samsung Galaxy Supports 'BTS WORLD TOUR 'ARIRANG''
Samsung partners with BTS World Tour to offer immersive experiences with Galaxy.
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- 📰 Published: March 28, 2026 at 17:28
- 🔍 Collected: March 28, 2026 at 21:59 (4h 30m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 09:38 (419h 39m after Collected)
Samsung Electronics (headquartered in Korea, hereinafter Samsung) announced today, March 27, that it has entered into a global partnership with 'BTS WORLD TOUR 'ARIRANG''. Through Samsung Galaxy's mobile technology, we will provide a new concert experience where artists and audiences can feel even closer.
BTS and ARMY (the name for BTS fans) have built a cultural movement that celebrates self-expression and connection through music. This has resulted in a global influence that fosters true shared experiences, creating unique value that deeply resonates with Samsung's Galaxy brand philosophy. Together with 'BTS WORLD TOUR 'ARIRANG'', Samsung will leverage the power of music and technology to help capture and share special moments with the world.
Stephanie Choi, Vice President and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics, stated, "Samsung believes that technology enriches everyday experiences. Through this collaboration, Samsung Galaxy will serve as a bridge connecting artists and audiences, transforming concert moments into more meaningful experiences and helping to preserve and share those memories for longer."
Based on Samsung Galaxy's vision of "meaningful and connected experiences," Samsung will revolutionize the traditional concert experience by enabling audiences to engage with artists and their performances in a more immersive and emotional way. In particular, the camera of the latest flagship AI phone, "Samsung Galaxy S26 Ultra," will reliably capture special moments of live performances, allowing audiences worldwide to share that experience and bring the energy and emotion of the concert into their daily lives.
Lee Jae-sang, CEO of HYBE, commented, "Fans are at the heart of our activities, shaping our musical journey together. Through this partnership with Samsung, we hope that fans will experience concerts in a more vivid and immersive way, creating lasting memories."
'BTS WORLD TOUR 'ARIRANG'' is scheduled to tour major cities around the world until 2027, starting with Goyang, South Korea. As part of this world tour, a limited-time event "BTS THE CITY ARIRANG SEOUL" will be held in Seoul from March 20 to April 19, 2026, offering various immersive experiences utilizing Samsung Galaxy technology at major landmarks throughout Seoul.
Furthermore, fans can experience the "Samsung Galaxy S26 series" through participatory activities such as a stamp rally at the Samsung Gangnam (삼성 강남) store and creating original stickers using Galaxy AI's Creative Studio features. Participants in these activities will also receive prizes, including limited edition "BTS THE CITY ARIRANG SEOUL" merchandise.
Following Seoul, "BTS THE CITY" will expand to other host countries. Samsung will support the entire "BTS THE CITY" tour, driving innovations that enable fans to express themselves, capture precious moments, and enrich their daily experiences through Samsung Galaxy.
BTS and ARMY (the name for BTS fans) have built a cultural movement that celebrates self-expression and connection through music. This has resulted in a global influence that fosters true shared experiences, creating unique value that deeply resonates with Samsung's Galaxy brand philosophy. Together with 'BTS WORLD TOUR 'ARIRANG'', Samsung will leverage the power of music and technology to help capture and share special moments with the world.
Stephanie Choi, Vice President and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics, stated, "Samsung believes that technology enriches everyday experiences. Through this collaboration, Samsung Galaxy will serve as a bridge connecting artists and audiences, transforming concert moments into more meaningful experiences and helping to preserve and share those memories for longer."
Based on Samsung Galaxy's vision of "meaningful and connected experiences," Samsung will revolutionize the traditional concert experience by enabling audiences to engage with artists and their performances in a more immersive and emotional way. In particular, the camera of the latest flagship AI phone, "Samsung Galaxy S26 Ultra," will reliably capture special moments of live performances, allowing audiences worldwide to share that experience and bring the energy and emotion of the concert into their daily lives.
Lee Jae-sang, CEO of HYBE, commented, "Fans are at the heart of our activities, shaping our musical journey together. Through this partnership with Samsung, we hope that fans will experience concerts in a more vivid and immersive way, creating lasting memories."
'BTS WORLD TOUR 'ARIRANG'' is scheduled to tour major cities around the world until 2027, starting with Goyang, South Korea. As part of this world tour, a limited-time event "BTS THE CITY ARIRANG SEOUL" will be held in Seoul from March 20 to April 19, 2026, offering various immersive experiences utilizing Samsung Galaxy technology at major landmarks throughout Seoul.
Furthermore, fans can experience the "Samsung Galaxy S26 series" through participatory activities such as a stamp rally at the Samsung Gangnam (삼성 강남) store and creating original stickers using Galaxy AI's Creative Studio features. Participants in these activities will also receive prizes, including limited edition "BTS THE CITY ARIRANG SEOUL" merchandise.
Following Seoul, "BTS THE CITY" will expand to other host countries. Samsung will support the entire "BTS THE CITY" tour, driving innovations that enable fans to express themselves, capture precious moments, and enrich their daily experiences through Samsung Galaxy.