New Year Brings New "Lucky Horse Motif" Items! ~ Launch of Second Lucky Charm Series and Lucky Smartphone Cases ~
Key facts
- New Year Brings New "Lucky Horse Motif" Items! ~ Launch of Second Lucky Charm Series and Lucky Smartphone Cases ~
- SALON DE ALFURD is launching a second series of horse-motif lucky charms and smartphone cases for the new year.
- Source: PR Times
- Date: March 30, 2026
Direct answer
SALON DE ALFURD is launching a second series of horse-motif lucky charms and smartphone cases for the new year.
- Citation
- New Year Brings New "Lucky Horse Motif" Items! ~ Launch of Second Lucky Charm Series and Lucky Smartphone Cases ~ (March 30, 2026), PR Times
- Source
- PR Times
- Date
- March 30, 2026
SALON DE ALFURD is launching a second series of horse-motif lucky charms and smartphone cases for the new year.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: April 16, 2026 at 08:57 (394h 1m after Collected)
SALON DE ALFURD TOKYO, offering life-sized luxury bags and wallets originating from Japan (Mitsuda Kogyo Co., Ltd., Headquarters: Yoshikawa City, Saitama Prefecture, Representative Director: Hiroki Mitsuda), will launch the "Second Lucky Charm Series" featuring the horse motif, which was a huge hit last year, and new "Lucky Smartphone Cases."
The "Year of the Horse" Symbolizes a Leap Forward. Lucky Colors to Stabilize Your Mind and Push You Forward
March 20th is "Cosmic New Year," when the flow of luck is said to change. With ongoing global instability and economic uncertainty, voices calling for "calming the mind" and "starting the new year positively" are growing louder. To coincide with April, the beginning of the new fiscal year and new life, we are delivering lucky items that bring positive energy into daily life with lucky colors and motifs embodying the three themes of "mental stability," "progress," and "a leap forward."
Last Year's "Explosive Hit" Horse Motif Evolves Further
The horse motif charm, which became a major topic among fashion-conscious women last year, is updated with designs symbolizing three types of luck. Motifs such as horses, horseshoes, clovers, and riding boots, symbolizing "progress," "good fortune," and "stability," are recreated in genuine leather by the skilled hands of artisans. This is an original SALON DE ALFURD TOKYO charm, in collaboration with "Team Mature"* on the Kobunsha mail-order website kokode.jp.
Product Overview and Main Items (All prices include tax)
Peaceful Luck Charm
Price: ¥11,000
~ Invokes calm luck with beige & brown ~
A combination of calming beige and brown. The motif of a four-leaf clover, symbolizing good fortune, is added to colors that represent gentleness and security.
Supports "peace of mind" by regulating daily mood swings.
FAQ
What is being launched?
SALON DE ALFURD is launching the second series of their popular horse-motif lucky charms and new lucky smartphone cases.
What is the theme of these new products?
The theme is bringing positive energy into daily life for the new year, focusing on mental stability, progress, and a leap forward, symbolized by lucky colors and motifs, especially the horse.
When is a significant date related to the launch?
March 20th, known as 'Cosmic New Year,' is when the flow of luck is said to change, making it an opportune time for these new lucky items.
What does the horse motif symbolize?
The horse motif, along with symbols like horseshoes and clovers, represents progress, good fortune, and stability.
What is the 'Peaceful Luck Charm' designed to do?
The 'Peaceful Luck Charm,' in calming beige and brown with a four-leaf clover, is designed to help regulate daily mood swings and support peace of mind.