New 'Horse Motif' Items to Bring Good Luck in the New Fiscal Year! ~Releasing the Second Series of Hit Lucky Charms and Lucky Smartphone Cases~
SALON DE ALFURD TOKYO, which develops life-sized luxury bags and wallets, is launching the second series of its popular horse motif lucky charms and new lucky smartphone cases. These items are designed to bring positive energy with lucky colors and motifs, themed around 'inner stability, progress, and breakthrough' for the new fiscal year.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 13:30 (518h 33m after Collected)
Japan-originated SALON DE ALFURD TOKYO (Mitsuda Kogyo Co., Ltd., Headquarters: Yoshikawa City, Saitama Prefecture, Representative Director: Hiroki Mitsuda), which develops life-sized and luxurious bags and wallets, will release the “Second Series of Lucky Charms,” a popular horse motif charm from last year, and a new “Lucky Smartphone Case.”
## The “Year of the Horse” Symbolizes a Leap Forward. Auspicious Colors that Encourage Stability and Progress
March 20th is considered the “Cosmic New Year,” when the flow of fortune is said to change. With global affairs and economic anxieties continuing, the desire to “calm the mind” and “start the new fiscal year positively” is growing stronger. In line with April, the beginning of the new fiscal year and new life, we deliver good luck items that bring positive energy to daily life with lucky colors and motifs embodying the three themes of “inner stability, progress, and breakthrough.”
## Last Year’s “Explosive Hit” Horse Motif Evolves Further
Last year’s horse motif charm, which garnered significant attention from fashion-savvy women, reappears updated with designs symbolizing three types of luck. Motifs representing “progress,” “good fortune,” and “stability” such as horses, horseshoes, clovers, and riding boots are meticulously reproduced in real leather by skilled artisans. This is a SALON DE ALFURD TOKYO original charm, collaborated with Kokode.jp's “Team Mature”* e-commerce site by Kobunsha.
## Product Overview and Main Products (All prices include tax)
### Peaceful Luck Charm
Price ¥11,000
~Bringing calm fortune with beige & brown~
A calming beige & brown combination. A four-leaf clover motif, symbolizing calmness and security, is added to colors representing tranquility and peace of mind.
Supports daily emotional ups and downs, promoting “inner peace.”
## The “Year of the Horse” Symbolizes a Leap Forward. Auspicious Colors that Encourage Stability and Progress
March 20th is considered the “Cosmic New Year,” when the flow of fortune is said to change. With global affairs and economic anxieties continuing, the desire to “calm the mind” and “start the new fiscal year positively” is growing stronger. In line with April, the beginning of the new fiscal year and new life, we deliver good luck items that bring positive energy to daily life with lucky colors and motifs embodying the three themes of “inner stability, progress, and breakthrough.”
## Last Year’s “Explosive Hit” Horse Motif Evolves Further
Last year’s horse motif charm, which garnered significant attention from fashion-savvy women, reappears updated with designs symbolizing three types of luck. Motifs representing “progress,” “good fortune,” and “stability” such as horses, horseshoes, clovers, and riding boots are meticulously reproduced in real leather by skilled artisans. This is a SALON DE ALFURD TOKYO original charm, collaborated with Kokode.jp's “Team Mature”* e-commerce site by Kobunsha.
## Product Overview and Main Products (All prices include tax)
### Peaceful Luck Charm
Price ¥11,000
~Bringing calm fortune with beige & brown~
A calming beige & brown combination. A four-leaf clover motif, symbolizing calmness and security, is added to colors representing tranquility and peace of mind.
Supports daily emotional ups and downs, promoting “inner peace.”
FAQ
What are the new products from SALON DE ALFURD TOKYO?
The second edition of the popular horse motif lucky charm and a new lucky smartphone case will be released. These are auspicious items for the new fiscal year.
What is the meaning behind the horse motif for the Year of the Horse?
The Year of the Horse is a symbol of advancement, and the horse motif represents progress, good fortune, and stability. It is ideal for those who want to start the new fiscal year positively.
What are the features of the Peaceful Luck Charm?
The Peaceful Luck Charm features a combination of beige and brown to support mental peace, and a four-leaf clover motif for good luck. It is priced at 11,000 yen (including tax).