SALES ROBOTICS Achieves 94.1% Generative AI Passport Acquisition Rate Among Employees

SALES ROBOTICS Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and CEO: Kohei Arima; hereinafter "SALES ROBOTICS"), a group company of HITO-Communications Holdings, Inc. (Headquarters: Toshima-ku, Tokyo; Representative Director, President and Group CEO: Toyoaki Yasui; Securities Code: 4433), announced that 94.1% of its employees have obtained the Generative AI Passport (as of March 2026), a qualification provided by the Generative AI Utilization Promotion Association (GUGA). This initiative aims to improve the AI literacy of each employee while simultaneously enhancing the effectiveness of governance and security measures. *The qualification acquisition rate refers to employees who have been with the company for one year or more, including existing employees. [Image Placeholder: Image related to the press release] **SALES ROBOTICS' Initiatives Regarding Generative AI and the Background of Promoting Generative AI Passport Acquisition** SALES ROBOTICS is promoting the company-wide utilization and establishment of generative AI. As of March 2026, the generative AI utilization rate is 98.7% (used at least once a month), and the daily utilization rate is 90.4%. This data includes all employees regardless of job title or position, such as sales, marketing, and general affairs, indicating that generative AI is deeply integrated into all operations at our company. Behind this high utilization of generative AI, appropriate knowledge and security awareness are essential. As one of the foundational knowledge bases for utilization, our company has promoted the acquisition of the Generative AI Passport within one year of joining for all employees, including executives. As a result, as of March 2026, the acquisition rate for all employees reached 94.1%. Reference: Our initiatives regarding AI: https://salesrobotics.co.jp/ai/ Moving forward, to realize our philosophy of "increasing time to face customers directly," we will continue to promote initiatives to improve generative AI literacy, including the acquisition of the Generative AI Passport, and build a generative AI utilization environment that balances safety and productivity. **About Generative AI Passport (https://guga.or.jp/outline/)** The Generative AI Passport is Japan's largest (※) qualification exam for preventing generative AI risks. It covers basic knowledge and trends in generative AI, utilization methods, and precautions such as information leakage and infringement of rights, allowing AI beginners to systematically acquire the minimum necessary literacy. *According to GUGA research **About SALES ROBOTICS' AX solution (AI x BPO)** We provide BPO (Business Process Outsourcing) support across all "customer contact" domains, focusing on inside sales, customer success, and customer support. The biggest feature is that generative AI is implemented in all our service delivery sites. Through a hybrid operation of AI and human resources, we not only achieve overwhelming operational efficiency but also realize more advanced and speedy results, contributing to the business growth of our client companies. Inside Sales Support: https://salesrobotics.co.jp/inside-sales/ Customer Success Support: https://salesrobotics.co.jp/customer-success/ Customer Support Support: https://salesrobotics.co.jp/bpo/ **SALES ROBOTICS Company Profile** Company Name: SALES ROBOTICS Co., Ltd. Head Office: 2F Kabutocho Daiichi Heiwa Building, 5-1 Nihonbashi Kabutocho, Chuo-ku, Tokyo Representative: Kohei Arima, Representative Director and President Established: November 25, 2004 Business Activities: Development and operation of inside sales support service SALES BASE Operation of customer success support services Operation of multi-contact BPO centers and assessment support services for quality improvement URL: https://salesrobotics.co.jp/ **Contact for this matter** SALES ROBOTICS Co., Ltd. Public Relations TEL: 03-4405-7653 Email: [email protected]