Blueair Celebrates 16th Anniversary in Japan, Proposing New Air Value: "Air Wellness"
Swedish air purifier brand Blueair celebrates its 16th anniversary in Japan, proposing a new value for air called "Air Wellness." Sales On Demand, its general agent in Japan, offers products that pursue health and comfort, aiming to improve overall quality of life.
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- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
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## Pioneer of Air Environment Solutions from Nordic Sweden
Sales On Demand Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo / President and CEO: Hajime Murosaki; hereinafter, Sales On Demand), the general agent in Japan for the Swedish air wellness brand "Blueair," is proposing new value for the air environment in the Japanese market through air purifiers, humidifying air purifiers, and humidifiers.
Blueair, born in 1996 under the philosophy that "everyone has the right to breathe clean air," has continuously pursued air quality as a specialized air purifier manufacturer since its inception. Through unique technological development and rigorous quality standards, it has achieved both high purification performance and quiet operation. With its minimalist and sophisticated Nordic design, Blueair products are deployed in over 60 countries worldwide. They are adopted in a wide range of settings, from households to medical institutions, research facilities, and educational institutions.
## 16 Years in Japan, Continuously Supporting Lifestyles
Blueair entered the Japanese market in 2010 and celebrated its 16th anniversary in Japan on March 10, 2026.
In Japan, where awareness of the air environment is high due to seasonal changes and characteristics of living environments, Sales On Demand has delivered value to many households and facilities through Blueair products for many years. By responding to elements required in Japanese lifestyles, such as quietness, design, and ease of use, the brand has built trust.
## The Concept of "Air Wellness" - Changing Life Through Air
In modern life, air is not merely an environmental factor but a crucial element that significantly impacts health, comfort, and even the quality of life itself.
Based on this idea, Blueair is advocating "Air Wellness" as a new value that enhances the overall quality of life starting from the air, going beyond mere air purification.
"Air Wellness" is the idea of enhancing daily comfort and peace of mind by improving the quality of invisible air, thereby realizing healthier and more comfortable times.
Improving the air means improving life. Blueair has embodied this idea through its products.
## Pioneer of Air Environment Solutions from Nordic Sweden
Sales On Demand Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo / President and CEO: Hajime Murosaki; hereinafter, Sales On Demand), the general agent in Japan for the Swedish air wellness brand "Blueair," is proposing new value for the air environment in the Japanese market through air purifiers, humidifying air purifiers, and humidifiers.
Blueair, born in 1996 under the philosophy that "everyone has the right to breathe clean air," has continuously pursued air quality as a specialized air purifier manufacturer since its inception. Through unique technological development and rigorous quality standards, it has achieved both high purification performance and quiet operation. With its minimalist and sophisticated Nordic design, Blueair products are deployed in over 60 countries worldwide. They are adopted in a wide range of settings, from households to medical institutions, research facilities, and educational institutions.
## 16 Years in Japan, Continuously Supporting Lifestyles
Blueair entered the Japanese market in 2010 and celebrated its 16th anniversary in Japan on March 10, 2026.
In Japan, where awareness of the air environment is high due to seasonal changes and characteristics of living environments, Sales On Demand has delivered value to many households and facilities through Blueair products for many years. By responding to elements required in Japanese lifestyles, such as quietness, design, and ease of use, the brand has built trust.
## The Concept of "Air Wellness" - Changing Life Through Air
In modern life, air is not merely an environmental factor but a crucial element that significantly impacts health, comfort, and even the quality of life itself.
Based on this idea, Blueair is advocating "Air Wellness" as a new value that enhances the overall quality of life starting from the air, going beyond mere air purification.
"Air Wellness" is the idea of enhancing daily comfort and peace of mind by improving the quality of invisible air, thereby realizing healthier and more comfortable times.
Improving the air means improving life. Blueair has embodied this idea through its products.