Blueair Celebrates 16th Anniversary in Japan, Proposing New Value of 'Air Wellness'
Blueair marks its 16th year in Japan by introducing 'Air Wellness,' a new concept that elevates the quality of life through optimized air environments.
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- 📰 Published: April 1, 2026 at 20:00
We support the 'April Dream' initiative, which aims to make April 1st a day to share dreams. This press release represents the dream of Sales On Demand Co., Ltd.
■ A Pioneer in Air Environment Solutions from Sweden
Sales On Demand Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Hajime Murosaki), the exclusive distributor for the Swedish air wellness brand 'Blueair' in Japan, is proposing new values for the air environment in the Japanese market through air purifiers, humidifying air purifiers, and humidifiers.
Founded in 1996 under the philosophy that 'everyone has the right to breathe clean air,' Blueair has been dedicated to pursuing air quality as a specialized air purifier manufacturer. Through unique technological development and rigorous quality standards, the company has achieved a balance between high purification performance and quiet operation. With its minimalist and sophisticated Scandinavian design, the brand is deployed in over 60 countries, adopted in a wide range of settings from homes to medical institutions, research facilities, and educational institutions.
■ 16th Anniversary in Japan: Staying Close to Daily Life
Blueair entered the Japanese market in 2010 and celebrated its 16th anniversary on March 10, 2026. In Japan, where there is a high awareness of air quality due to seasonal changes and housing characteristics, Sales On Demand has delivered value to many households and facilities through Blueair products for many years. We have built brand trust by meeting the needs of Japanese life, such as quietness, design, and ease of use.
■ The Concept of 'Air Wellness': Changing Life Through Air
In modern life, air is not just an environmental factor but a crucial element that significantly impacts health, comfort, and the quality of life itself. Based on this, Blueair advocates 'Air Wellness' as a new value that enhances the quality of life as a whole, starting from the air, rather than just air purification.
'Air Wellness' is the idea of improving the quality of invisible air to enhance comfort and peace of mind in daily life, realizing a healthier and more comfortable time. Improving the air means improving life. Blueair has embodied this sentiment through its products.
■ Product Development Through the Fusion of Technology and Design
Our unique air purification technology efficiently removes fine particles while achieving quiet, stress-free operation. Additionally, our designs harmonize naturally with interiors, allowing them to blend into living spaces and be used continuously in daily life.
■ Toward Total Proposals for Air Environments
In recent years, we have expanded our product lineup to include humidifying air purifiers and humidifiers, aiming to optimize the entire indoor environment. We are strengthening proposals that capture complex elements such as air, humidity, and comfort in a total manner.
■ Future Outlook
Sales On Demand will continue to deliver the value of air through Blueair products, contributing to the realization of a richer, healthier, and higher-quality lifestyle for people.
Blueair: https://www.blueair.jp/
Sales On Demand Co., Ltd.: https://www.salesondemand.co.jp/
■ A Pioneer in Air Environment Solutions from Sweden
Sales On Demand Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Hajime Murosaki), the exclusive distributor for the Swedish air wellness brand 'Blueair' in Japan, is proposing new values for the air environment in the Japanese market through air purifiers, humidifying air purifiers, and humidifiers.
Founded in 1996 under the philosophy that 'everyone has the right to breathe clean air,' Blueair has been dedicated to pursuing air quality as a specialized air purifier manufacturer. Through unique technological development and rigorous quality standards, the company has achieved a balance between high purification performance and quiet operation. With its minimalist and sophisticated Scandinavian design, the brand is deployed in over 60 countries, adopted in a wide range of settings from homes to medical institutions, research facilities, and educational institutions.
■ 16th Anniversary in Japan: Staying Close to Daily Life
Blueair entered the Japanese market in 2010 and celebrated its 16th anniversary on March 10, 2026. In Japan, where there is a high awareness of air quality due to seasonal changes and housing characteristics, Sales On Demand has delivered value to many households and facilities through Blueair products for many years. We have built brand trust by meeting the needs of Japanese life, such as quietness, design, and ease of use.
■ The Concept of 'Air Wellness': Changing Life Through Air
In modern life, air is not just an environmental factor but a crucial element that significantly impacts health, comfort, and the quality of life itself. Based on this, Blueair advocates 'Air Wellness' as a new value that enhances the quality of life as a whole, starting from the air, rather than just air purification.
'Air Wellness' is the idea of improving the quality of invisible air to enhance comfort and peace of mind in daily life, realizing a healthier and more comfortable time. Improving the air means improving life. Blueair has embodied this sentiment through its products.
■ Product Development Through the Fusion of Technology and Design
Our unique air purification technology efficiently removes fine particles while achieving quiet, stress-free operation. Additionally, our designs harmonize naturally with interiors, allowing them to blend into living spaces and be used continuously in daily life.
■ Toward Total Proposals for Air Environments
In recent years, we have expanded our product lineup to include humidifying air purifiers and humidifiers, aiming to optimize the entire indoor environment. We are strengthening proposals that capture complex elements such as air, humidity, and comfort in a total manner.
■ Future Outlook
Sales On Demand will continue to deliver the value of air through Blueair products, contributing to the realization of a richer, healthier, and higher-quality lifestyle for people.
Blueair: https://www.blueair.jp/
Sales On Demand Co., Ltd.: https://www.salesondemand.co.jp/
FAQ
What is 'Air Wellness'?
It is a concept of enhancing daily comfort and peace of mind by optimizing invisible air quality to achieve a healthier and more comfortable lifestyle.
What are Blueair's strengths?
High purification performance combined with quiet operation through proprietary technology, along with minimalist Scandinavian design.
What is the future product strategy?
Expanding the product lineup beyond air purifiers to include humidifiers and hybrid models to optimize the entire indoor environment.